Being a leader in the floor cleaning vertical, Dyson’s new product innovations have always been highly anticipated among consumers.
With a suite of high quality products that were often at a higher price point, Dyson understood that consumers would be expecting to read reviews to help validate their decision to invest in a new $1,000+ machine.
Since organic reviews typically take several months to collect without proactive review acquisition efforts. Dyson knew that the absence of existing reviews for its V11 would hurt their conversion rates during the initial launch of the Dyson V11. This was because a certain portion of interested consumers would not convert without the third party validation that reviews provide.
Dyson used the Ambassador Program to collect unbiased reviews for its new V11 alongside their major marketing launch for its new stick vacuum cleaner.
By connecting with ProductReview.com.au, Dyson was able to collect high-quality and in-depth reviews to meet the researching habits of consumers.
Dyson obtained several high quality reviews such as:
Tefal realised the adoption of new-to-the-market products was slow as customers expected to see social proof before making a purchase. Often brands relied on early adopters to purchase and leave feedback organically, which meant that initial reviews were the most difficult to collect.
As a result, Tefal saw a potential opportunity to differentiate itself earlier in the product life cycle for its new iron; the Tefal TurboPro FV5648.
By partnering with ProductReview, Tefal was put in touch with the ProductReview community and was able to tap into these high quality reviewers to test and leave comprehensive reviews for this new product.
In tandem with the Ambassador Program; Tefal also sponsored and advertised on ProductReview to cement the release of the new Tefal TurboPro FV5648 in the eyes of actively researching buyers. (You can learn more about our advertising options here).
Tefal obtained several high quality reviews such as:
Steam Generators are typically high investment purchases, with prices ranging from $99 to $999. Due to the vast price differences, consumers often look to reviews when determining whether or not to invest in a more expensive steam generator or a relatively cheaper product.
Philips realised this and wanted to establish the superiority of its new Philips PerfectCare Elite Plus to potential consumers. However, convincing customers to adopt a new product without reviews often stalled immediate sales.
By joining ProductReview’s Ambassador Program, Philips was able to send its new steam generators to ProductReview users to review. These users tested Philips PerfectCare Elite Plus and provided in-depth feedback on both the positive aspects and drawbacks of this new product.
The Ambassador Program not only provided Philips with review content and a rating for its new steam generator, but also provided additional insight and product feedback for future product improvements.
Philips obtained several high quality reviews such as: