I have just started using this product and I will say it tastes nice an it is as good as Colgate and Macleans and Aim. Price wise it is a little dearer than the toothpastes mentioned but I feel this is worth it. It is different in the fact that it keeps your mouth moisturised which is highly unusual for any toothpaste. And it is gentle enough to use twice a day. Personally on this one you are either going to love it or hate it and I like change so I love the product. Diferent but good.
I really like this gel toothpaste it stays on your teeth for hours.