I was always a Moccona fan (even a Moccona snob). Originally it was the Exotic flavour. When that disappeared I moved to Indulgence. Now that’s gone so I tried three other flavours. And they are all awful. I read a review recommending the Coles Organic Freeze Dried coffee and am very glad I tried it. At a fraction of the cost of Moconna, the Coles coffee is full of flavour with no bitter aftertaste. Moccona are losing more and more faithful customers.

I also reluctantly tried this product after reading a very positive consumer survey review and at $4 a jar I thought what did I have to lose after Moccona changed their recipe now as well on their Rich product which was great and is now awful. This product had me pleasantly surprised. I’ll definitely stick with it.

It's a very good compromise on price, given everyone else has also dropped off using Arabica beans (including Coles Fairtrade).
Taste is not as nutty as it used to be.
Our conscience is at least calmed over the Fairtrade accreditation, that farmers & pickers are not exploited to the degree of non-Fairtrade products.

I now almost always use the Coles Organic Fairtrade, but I still have a couple of jars of the old Moccona No. 5 stashed away and from time to time I make a cup for old time's sake. The original No. 5 is better, but there isn't much in it. Hence I won't be toooooo upset when my last jar of No. 5 original runs out!

Apparently organic and has plenty of taste. For $4 it’s a winner. I mix it with Natures Cuppa Rich Roast and it’s even better.

Tried this as an alternative to Moccona as didn’t like the New Blend and it’s GREAT !! Smooth taste and affordable price. Well worth a try.

After seeing the good reviews about Coles coffee, I thought I should try it. Pretty good! Taste fairly similar to old moccona so recommend to anyone looking for a replacement. It's cheap and fair trade also. We both enjoy it. It's here to stay in our house

Some people were suggesting to try this coffee as a replacement for the absolutely horrid new recipe of the Maccona Classic #5, and it was surprisingly good. Like i said not as good as the old Maccona but it’s alright and it’ll do for now. Id recommend trying it at least.

This is pretty good and I can't tell the difference between this and the moccona Classic. At the end of the day it is still instant coffee so don't expect great cafe quality coffee, but it is a decent cup and quite cheap at $4/100g.

Good quality coffee has never been this accessible and Coles has brought this with their Organic Gold Freeze Dried. They are great every morning as they are really of good quality and I find them really good but it's not the best in my standards. I love its full and rich flavour and the aroma is so heavenly especially in the morning that it really lifts my mood.