This lipstick is moisturising with a beautiful soft iridescence. At first I thought the colour would be too dark for my fair skin, but it looks much more natural on than the colour would have you think. It looks to be a deep wine colour until it goes on but then (at least on me) it is a soft pinkish brown. I think it would suit most skin tones. This has become my favourite everyday lipstick. I highly recommend it.