Very Happy Customer
Changed over to Ivory Coat, "Ocean Fish and Salmon", on advice from our vet. We were using a chicken based food and our dog had a terrible "doggie" smell. Our vet suggested the change and now she smells lovely, has a new spring in her step and gets extremely excited every morning to receive her cup of bickies. At night we feed her a mainly veggie food we cook ourselves. We have been feeding her Ivory Coat since mid 2020. No complaints here.
Purchased in March 2021 at Petbarn Physical store for $139.00.
My girl really likes this food
No immediate adverse reactions or side effects from this food but I'm just a bit concerned about the high 32% protein. I believe this could mean less calories which could be a good thing. I'll research this further but any feedback would be welcome.
Purchased in February 2021.
saw a positive change overnight on this food
from the time we got our puppy he had very runny, smelly poos. We tried so many diet variations...chicken mince and rice, chicken, vegies and pasta, steamed pumpkin and over the months 5 different types of dry food. We tried Ivory Coat puppy for large breed when he was 8 months old. The change was overnight. Solid poo, not smelly and no more smelly farts. He's 10 months now and we have introduced vegies again as well as a few leftovers but always the Ivory Coat. Couldn't recommend highly enough.
Purchased in June 2020 at Pet Barn Kangaroo Flat for $99.00.
Great ingredients, great price.
Bought this for my malinois puppy I got 2 weeks ago. got it on pet.co.nz. wanted to try the smaller bag and got the second free ( close expiry date). I don't mind. Ive gone through the first bag already and the expiry date isn't until 2 months. My pup loves her food as I use it for training. Stool isn't too smelly and is firm. Coat looks nice.
Purchased in May 2020 at pet.co.nz for $34.99.
My dogs eat it but they don't love it
I bought a 18Kg bag of Ivory Coat Lamb & Brown Rice Puppy. Both my Shih Tzu and Staffy are fine with it. They don't love it anymore but they eat it, maybe I should've bought a smaller bag to vary the flavour. I also mix the dry food with wet food which I change often. Wet foods I've mixed with: Nature's Gift Lamb, Eukanuna Lamb, 4 Legs Beef.
Purchased in December 2019.
We have also been using Ivory Coat for nearly 3 years but the last 2 bags (chicken and coconut grain free) have had a pretty awful smell and the kibble is a much darker colour. I am now researching other brands.
Purchased in January 2020 at Petbarn.
This product has changed!
We’ve been using Ivory Coat Grain Free Chicken and Coconut Oil for a long time now, with no problems. Unfortunately the last bag we bought had a different and very distinct smell. Our dog has started to refuse it. Such a shame, because we’ve had no issues up until now. We’re concerned and have decided to try another brand.
Purchased in December 2019.
Ok I rate it, but reading reviews, sold to Chinese and changing size of kibble and diarrhoea concerns me greatly
I've used the Ivory Coat for years. I've tried several other brands and several have had mouldy kibble (white mould).
Never had bad mould.
I did notice in the September October time frame my seal on the 2 kg bag was different. Thinner and didn't seal as easily. I have noticed now this is the norm.
Sometimes my dogs stools are soft, I generally use the puppy variety which is the chicken flavour and smaller kibble.
Haven't noticed any size change in the Kibble, but going to research when this company was bought by Chinese company as that's the time when things change.
Like when they tried changing the flavour of bbq shapes, anyone still remember that?
Maybe it's time to look for an alternative. I do rate this kibble though.
Purchased in November 2019 for $31.00.
My Schmoodle loves it
Changed brand recently and my puppy lapped it up immediately. I was drawn to the natural, grain free ingredients and it appears to be a good choice. A healthy option.
Purchased in November 2019 at Amazon for $18.00.
Perfect for sensitive tummy
our dog have such a sensitive tummy and also picky eater. we tried a few brands of food and so glad that we found ivory coat. our doggy loves it and leave no food behind (i mean it when i say she is a picky eater. we used to need to hand feed her)
Purchased in January 2017 at Petbarn for $120.00.
Perfect for dog with allergy
Switched to grain free Chicken and Coconut Oil Flavour for one of my dogs as a suggestion from the vet. Has worked well and her coat is amazing on it!
Purchased in October 2019 at Petbarn Physical store for $116.00.
My dogs enjoy this product!
My four dogs do enjoy eating this dry kibble and seem to thrive on it! I will buy it again and can recommend it to others. There is a nice choice in products to choose from and, I tend to vary my purchases so that my dogs can experience a change! So far they are eating with relish!
Excellent chow for the fur animals
Our two ridgeback cross mastiffs love their Ivory Coat feed.. A wewk after we starting feeding them this we saw massive changes in their behaviour and health for the positive.
Purchased in June 2019 at PetStock for $119.00.
Excellent super premium brand Australian made dog food
My schnauzer loved the salmon one. It's very tasty.
He was on WELLNESS prior to it, and obviously likes this one more.
He's a slow and fussy eater usually but he literally gulps down these biscuits like crazy, never seen him do that before, they must smell and taste better. Got mine from Petbarn, a good idea is to look at sales online then get them to match prices. I got a 13kg back for around a hundred bucks.
Purchased in June 2019 at Petbarn for $100.00.
Why do some Ivory Coat bags say "HYPOALLERGENIC" & other Ivory Coat bags only say GRAIN FREE??
2 weeks ago I bought 2kg Ivory Coat Turkey Reduced fat from Pet Barn the bag didn't say "Hypoallergenic" & Patch was licking paws & scratching his body 20mins after eating the Turkey Ivory Coat kibbles, he does this when he eats Chicken, then I bought another Ivory Coat Turkey reduced fat from Pet Circle, when the 2kg bag came today it said "Hypoallergenic" & Patch isn't scratching or doesn't get red paws?? after he eats it?
I think the new Ivory Coat bags that don't have Hypoallergenic written on them & just have Grain Free written in middle ...
Purchased in April 2019 at Pet Circle Online store.
Ivory coat is great
My dogs enjoy these biscuits. They are slightly on the bigger size so more for them to chew. Im happy with the ingrediants and less filler foods. My dog gets the low fat turkey as he suffers from pancreatitis. There could be more flavours in low fat for variety as I like to change flavours for my dogs.
Purchased in December 2018 for $94.00.
Excellent dog food, comes highly recommended by vets!
My 3yr old King Charles Cavalier has been eating this since he was a puppy and loves it. He will choose this over any other "treat" offered so now we use it as treats as well! He has never been sick from it or turned his nose up at a single meal, it's always been easy for him to digest and seems to keep him healthy. I love that it's grain free and that it's Australian. The ingredients list is clear and doesn't list any nasty products. Like another reviewer I have heard something about the company being bought out by a Chinese company recently a...nd would like to know more about that but for now my dog loves it! It's a bit pricey compared to supermarket brands but you can't even compare the quality, not to mention that because it's so packed full on goodness the serving sizes are much smaller because your dog can efficiently process all the ingredients.
Purchased in April 2019 at Petbarn Physical store for $32.99.
My little furball loves this brand. It comes recommended from a number of vets and fancy pets stores . Although a little pricey for dog food I feel good knowing that my pup loves his dinner and it's healthy. Sprinkle with a few cooked chicken pieces and it's 5 stars from Brutus.
Purchased in January 2019 for $30.00.
Questions & Answers
Is Ivory Coat FDA approved since there doesn't appear to be a pet regulator in Australia currently.
Our Ivory Coat products are manufactured in line with the Australian Standards (AS5812), which addresses all quality controls associated with manufacturing pet foods. This includes the raw ingredient selection and safety, factory management, product formulations, quality and safety process monitoring in addition to the control and labelling of pet food products.
All our manufacturing factories are also accredited to global food standards such as the SQF global food standards and we are members of, and fully support the Pet Food Industry Association of Australia (PFIAA).
We hope this information helps!
Thank you for getting back to me.
Recently bought some Ivory Coat dog food. I have not fed my dog any of it yet. Then I read all these horror stories about the new recipe. Should I bin it and go to another product? Kevin.
I binned everything I had on hand, I figured it would be too hard to get a refund from the retailer as it was an online order. The last time we feed our Moodle the Ivory Coat her eyelids went red within 30 minutes. There must be some nasty chemicals in it these latest batches. I moved to Royal Canin Dry food and 4Legs wet food now. Dog is very happy and empty bowl each time. I presume every dog is different and you may have a different batch of product than I did.
We would like to assure you that our Ivory Coat products are made in line with the safety and quality requirements found within the Australian Standards. They are also carefully formulated to ensure they provide pets with a compete and balanced diet.
All customer feedback we receive directly is thoroughly investigated and to date there is no reason to suspect there is any health or safety issue with any batch.
As always, we are here should you need to get in touch, please reach out on 1800 732 573 (option 1), or through our Ivory Coat website https://www.ivorycoat.com/en-au/support/contact-us
Hi Kevin, go with what your gut says. You can always try it for a week and see whether your dog likes it and how their poo is. Many retailers offer a full refund if you've used less than 50 per cent of the bag. Personally I don't think it's a premium product even though it has a (relatively) premium price tag. There are heaps of alternatives out there. Maybe your vet has advice? Also keep in mind that dog food is largely unregulated in Australia so be wary when companies say it's in line with Aus standards - this means nothing!
Hi our 17 month cavoodle is on the ivory coat chicken grain free puppy food. When would you shift to adult food? He weights 6.7kg and is moderately active. Hadn’t been changing weight so probably fully grown now. Thanks.
Hi Joy, Small to Medium breed puppies can be swapped to an adult formulated food at approximately 12 months of age.
We hope this helps!
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