Very Happy Customer
Changed over to Ivory Coat, "Ocean Fish and Salmon", on advice from our vet. We were using a chicken based food and our dog had a terrible "doggie" smell. Our vet suggested the change and now she smells lovely, has a new spring in her step and gets extremely excited every morning to receive her cup of bickies. At night we feed her a mainly veggie food we cook ourselves. We have been feeding her Ivory Coat since mid 2020. No complaints here.
Purchased in March 2021 at Petbarn Physical store for $139.00.
Something has defintely changed with this product
My cav has been eating Ivory Coat for nearly 3 years. I purchased a big 13 kg bag about 6 weeks ago ready the new year. She now hates it! It does not look or smell the same anymore. There has definitely been a change. There must be a bad batch or something because I googled and found all these other complaints with similar issues. I never complain about anything, but there is something wrong with this pet food now. Don't buy it!
I tried to contact the company and have been unsuccessful.
Purchased in December 2020.
No longer buying
It's sad when a product you proudly supported for years suddenly becomes a source of shame for you. I convinced many breeder friends to put their dogs on this food (should have been an Ivory Coat ambassador if they had them) but now I feel bad for doing so.
Every couple months spending $500+ on food was fine. Whatever is best for my dogs. But then they were bought out and said nothing would change. I believed that and assured everyone who questioned it.
Then the biscuit size/shape changed. At first denied by company, then said it was just bec...ause they tuned the machine and this was the normal size, they'd just grown over time. No. I have a dog that needed that larger sized biscuit to not inhale and for years it was that big size. Then the smell changed and my dogs who can be pigs weren't big eaters. Alarm bells ringing I did my research. Read others with the same and similar. Someone mentioned their dog eating loads of grass and my dogs had become worse than horses with eating the grass! I hadn't even connected it to the food. But when I changed from Ivory Coat suddenly no more grass eating, no more unenthusiastic eating of food, and just better coats overall. Ivory Coat has changed and now we are changing brands to better support our dogs.
My dog is unwell after eating this food
**UPDATE: I was contacted by ‘The Real Pet Food Co’ after writing my initial review, they expressed their apologies and offered to find me a solution. I was sent a new flavour to try for free - Turkey & Brown Rice.
Unfortunately the food still didn’t agree with my dog. She wasn’t as sick as the last time, but still had diarrhoea and refused to eat the new food after a couple days. My other dog ate it with no issue, so it’s probably best not to give this food to dogs with sensitive stomachs. Thank you to the customer care team for trying to hel...p** Since changing to ivory coat, my dog has become very unwell. Vomiting and diarrhoea almost daily. Took her to the vet two weeks ago, was given medication and was told to feed her only rice and chicken until she had recovered. Once she seemed well again I had her back on the ivory coat and immediately she took a turn for the worse. She has now been vomiting and doing diarrhoea daily again. At first I didn’t suspect the food as it’s considered a “premium dog food” but since reading these reviews I’m convinced it must be. I’ll be taking her back to the vet and taking her off ivory coat right away. She’s gotten to the point where she flat out refuses to eat it now. Very disappointed with this product DO NOT BUY IT. I feel awful for poisoning my dog with this food.
Purchased in September 2020 at Pet Circle for $95.00.
The flatulence is unbearable!
My two Current collie x dogs, 14yo and 20mths old have always had a varied diet of raw meaty bones and vegetables mostly. Different brands of kibble have always been part of it. Like Royal Canin, Blackhawk, Instinctive Bites, Etc. in over 18 years of feeding my dogs I have never experienced such regularly occurring foul smelling flatulence of both of them. Only hours after each meal. The product I bought is Grainfree Turkey & Duck.
Purchased in August 2020 at Petcircle for $99.00.
Great Ingredients but can't stand associated farts
Made my dog have the most foul farts of his entire life. It's too bad we love the ingredients and thought it would be good food for him. He loves the taste but the aftermath is insufferable. Going back to Blackhawk asap just for the fresh air.
Purchased in September 2020 at Bishops for $125.00.
saw a positive change overnight on this food
from the time we got our puppy he had very runny, smelly poos. We tried so many diet variations...chicken mince and rice, chicken, vegies and pasta, steamed pumpkin and over the months 5 different types of dry food. We tried Ivory Coat puppy for large breed when he was 8 months old. The change was overnight. Solid poo, not smelly and no more smelly farts. He's 10 months now and we have introduced vegies again as well as a few leftovers but always the Ivory Coat. Couldn't recommend highly enough.
Purchased in June 2020 at Pet Barn Kangaroo Flat for $99.00.
Bad flatulence from Natural Health Grain Free for Puppies!
I was excited to try this puppy food as my Australian cattle dog puppy was getting a bit bored of the royal canine medium puppy dry food and being more natural I thought it would be great. I was also happy to see the Australia logo on the packaging when it arrived. The sliding seal broke first time of sliding shut which was a little disappointing but the unfortunate experience is the continual bad smell "flatulence" it was giving our puppy who is now 5.5 months old. We took him to the vet who also experienced the bad smell as it was constant an...d suggested boiled chicken and rice. This had a profound effect instantaneously. We gave him half a cup of the dry food today after 3 days of boiled chicken and rice and again approx 2 hours later really bad flatulence. Disappointing as we bought a big bag (13kg) which we cannot use. Won't be buying again. Not sure if anyone else has had the same experience?
Purchased in July 2020 at Pet Circle for $104.67.
Great ingredients, great price.
Bought this for my malinois puppy I got 2 weeks ago. got it on pet.co.nz. wanted to try the smaller bag and got the second free ( close expiry date). I don't mind. Ive gone through the first bag already and the expiry date isn't until 2 months. My pup loves her food as I use it for training. Stool isn't too smelly and is firm. Coat looks nice.
Purchased in May 2020 at pet.co.nz for $34.99.
We have also been using Ivory Coat for nearly 3 years but the last 2 bags (chicken and coconut grain free) have had a pretty awful smell and the kibble is a much darker colour. I am now researching other brands.
Purchased in January 2020 at Petbarn.
This product has changed!
We’ve been using Ivory Coat Grain Free Chicken and Coconut Oil for a long time now, with no problems. Unfortunately the last bag we bought had a different and very distinct smell. Our dog has started to refuse it. Such a shame, because we’ve had no issues up until now. We’re concerned and have decided to try another brand.
Purchased in December 2019.
Noticed a change
I had been purchasing Ivory Coat Grain Free for my two dogs since it first came out and was always happy and the dogs loved it but now with the last 2 bags purchased, they have often refused to eat it and one particularly, will walk away and go hungry. I have noticed that on occasions, one of the dogs particularly ends up with an upset stomach for no reason and I can only put it down to the Ivory Coat. I have now stopped buying it
Purchased in November 2019.
My Schmoodle loves it
Changed brand recently and my puppy lapped it up immediately. I was drawn to the natural, grain free ingredients and it appears to be a good choice. A healthy option.
Purchased in November 2019 at Amazon for $18.00.
Perfect for sensitive tummy
our dog have such a sensitive tummy and also picky eater. we tried a few brands of food and so glad that we found ivory coat. our doggy loves it and leave no food behind (i mean it when i say she is a picky eater. we used to need to hand feed her)
Purchased in January 2017 at Petbarn for $120.00.
Perfect for dog with allergy
Switched to grain free Chicken and Coconut Oil Flavour for one of my dogs as a suggestion from the vet. Has worked well and her coat is amazing on it!
Purchased in October 2019 at Petbarn Physical store for $116.00.
Salmon Flavour giving dogs diarrhoea.
Pro - Looks and smells fresh and my dogs usually like it.
Con - Recently bought the Salmon dog food and my dogs seemed to be doing well but have started having diarrhoea
Purchased in July 2019 at Petbarn for $132.99.
Excellent chow for the fur animals
Our two ridgeback cross mastiffs love their Ivory Coat feed.. A wewk after we starting feeding them this we saw massive changes in their behaviour and health for the positive.
Purchased in June 2019 at PetStock for $119.00.
Excellent super premium brand Australian made dog food
My schnauzer loved the salmon one. It's very tasty.
He was on WELLNESS prior to it, and obviously likes this one more.
He's a slow and fussy eater usually but he literally gulps down these biscuits like crazy, never seen him do that before, they must smell and taste better. Got mine from Petbarn, a good idea is to look at sales online then get them to match prices. I got a 13kg back for around a hundred bucks.
Purchased in June 2019 at Petbarn for $100.00.
Ivory coat is great
My dogs enjoy these biscuits. They are slightly on the bigger size so more for them to chew. Im happy with the ingrediants and less filler foods. My dog gets the low fat turkey as he suffers from pancreatitis. There could be more flavours in low fat for variety as I like to change flavours for my dogs.
Purchased in December 2018 for $94.00.
Excellent dog food, comes highly recommended by vets!
My 3yr old King Charles Cavalier has been eating this since he was a puppy and loves it. He will choose this over any other "treat" offered so now we use it as treats as well! He has never been sick from it or turned his nose up at a single meal, it's always been easy for him to digest and seems to keep him healthy. I love that it's grain free and that it's Australian. The ingredients list is clear and doesn't list any nasty products. Like another reviewer I have heard something about the company being bought out by a Chinese company recently a...nd would like to know more about that but for now my dog loves it! It's a bit pricey compared to supermarket brands but you can't even compare the quality, not to mention that because it's so packed full on goodness the serving sizes are much smaller because your dog can efficiently process all the ingredients.
Purchased in April 2019 at Petbarn Physical store for $32.99.
Questions & Answers
Is Ivory Coat FDA approved since there doesn't appear to be a pet regulator in Australia currently.
Our Ivory Coat products are manufactured in line with the Australian Standards (AS5812), which addresses all quality controls associated with manufacturing pet foods. This includes the raw ingredient selection and safety, factory management, product formulations, quality and safety process monitoring in addition to the control and labelling of pet food products.
All our manufacturing factories are also accredited to global food standards such as the SQF global food standards and we are members of, and fully support the Pet Food Industry Association of Australia (PFIAA).
We hope this information helps!
Thank you for getting back to me.
Recently bought some Ivory Coat dog food. I have not fed my dog any of it yet. Then I read all these horror stories about the new recipe. Should I bin it and go to another product? Kevin.
I binned everything I had on hand, I figured it would be too hard to get a refund from the retailer as it was an online order. The last time we feed our Moodle the Ivory Coat her eyelids went red within 30 minutes. There must be some nasty chemicals in it these latest batches. I moved to Royal Canin Dry food and 4Legs wet food now. Dog is very happy and empty bowl each time. I presume every dog is different and you may have a different batch of product than I did.
We would like to assure you that our Ivory Coat products are made in line with the safety and quality requirements found within the Australian Standards. They are also carefully formulated to ensure they provide pets with a compete and balanced diet.
All customer feedback we receive directly is thoroughly investigated and to date there is no reason to suspect there is any health or safety issue with any batch.
As always, we are here should you need to get in touch, please reach out on 1800 732 573 (option 1), or through our Ivory Coat website https://www.ivorycoat.com/en-au/support/contact-us
Hi Kevin, go with what your gut says. You can always try it for a week and see whether your dog likes it and how their poo is. Many retailers offer a full refund if you've used less than 50 per cent of the bag. Personally I don't think it's a premium product even though it has a (relatively) premium price tag. There are heaps of alternatives out there. Maybe your vet has advice? Also keep in mind that dog food is largely unregulated in Australia so be wary when companies say it's in line with Aus standards - this means nothing!
Hi our 17 month cavoodle is on the ivory coat chicken grain free puppy food. When would you shift to adult food? He weights 6.7kg and is moderately active. Hadn’t been changing weight so probably fully grown now. Thanks.
Hi Joy, Small to Medium breed puppies can be swapped to an adult formulated food at approximately 12 months of age.
We hope this helps!
ProductReview.com.au has affiliate partnerships. These do not influence our content moderation policies in any way, though ProductReview.com.au may earn commissions for products/services purchased via affiliate links.