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Ivory Coat Grain Free Dry Dog Food

Ivory Coat Grain Free Dry Dog Food

2.8 from 79 reviews · View Statistics



7 reviews
Jim Liddle

Jim LiddleSouth East Queensland, QLD

Very Happy Customer


Changed over to Ivory Coat, "Ocean Fish and Salmon", on advice from our vet. We were using a chicken based food and our dog had a terrible "doggie" smell. Our vet suggested the change and now she smells lovely, has a new spring in her step and gets extremely excited every morning to receive her cup of bickies. At night we feed her a mainly veggie food we cook ourselves. We have been feeding her Ivory Coat since mid 2020. No complaints here.

Purchased in March 2021 at Petbarn Physical store for $139.00.

Value for Money
Incentivised ReviewNo
Pet's Life StageSenior
Side EffectsNo
Flavour(s) PurchasedOcean Fish & Salmon
1 comment
Ivory Coat
Real Pet Food Co.Ivory Coat

Hi Jim, Its fantastic to hear your girl is going so well on our Ocean Fish & Salmon variety! Thanks so much for taking the time to leave us a great review.

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Questions & Answers



Is Ivory Coat FDA approved since there doesn't appear to be a pet regulator in Australia currently.

2 answers
Ivory Coat
Real Pet Food Co.Ivory Coat

Hi Coop,
Our Ivory Coat products are manufactured in line with the Australian Standards (AS5812), which addresses all quality controls associated with manufacturing pet foods. This includes the raw ingredient selection and safety, factory management, product formulations, quality and safety process monitoring in addition to the control and labelling of pet food products.
All our manufacturing factories are also accredited to global food standards such as the SQF global food standards and we are members of, and fully support the Pet Food Industry Association of Australia (PFIAA).
We hope this information helps!


Thank you for getting back to me.

kevin w.

kevin w.asked

Recently bought some Ivory Coat dog food. I have not fed my dog any of it yet. Then I read all these horror stories about the new recipe. Should I bin it and go to another product? Kevin.

4 answers
James C
James C

I binned everything I had on hand, I figured it would be too hard to get a refund from the retailer as it was an online order. The last time we feed our Moodle the Ivory Coat her eyelids went red within 30 minutes. There must be some nasty chemicals in it these latest batches. I moved to Royal Canin Dry food and 4Legs wet food now. Dog is very happy and empty bowl each time. I presume every dog is different and you may have a different batch of product than I did.

Ivory Coat
Real Pet Food Co.Ivory Coat

Hi Kevin,
We would like to assure you that our Ivory Coat products are made in line with the safety and quality requirements found within the Australian Standards. They are also carefully formulated to ensure they provide pets with a compete and balanced diet.

All customer feedback we receive directly is thoroughly investigated and to date there is no reason to suspect there is any health or safety issue with any batch.

As always, we are here should you need to get in touch, please reach out on 1800 732 573 (option 1), or through our Ivory Coat website https://www.ivorycoat.com/en-au/support/contact-us


Hi Kevin, go with what your gut says. You can always try it for a week and see whether your dog likes it and how their poo is. Many retailers offer a full refund if you've used less than 50 per cent of the bag. Personally I don't think it's a premium product even though it has a (relatively) premium price tag. There are heaps of alternatives out there. Maybe your vet has advice? Also keep in mind that dog food is largely unregulated in Australia so be wary when companies say it's in line with Aus standards - this means nothing!



Hi our 17 month cavoodle is on the ivory coat chicken grain free puppy food. When would you shift to adult food? He weights 6.7kg and is moderately active. Hadn’t been changing weight so probably fully grown now. Thanks.

1 answer
Ivory Coat
Real Pet Food Co.Ivory Coat

Hi Joy, Small to Medium breed puppies can be swapped to an adult formulated food at approximately 12 months of age.
We hope this helps!

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