Pros: Removes colour that is in the hair cuticle, doesn't fry hair like bleach does, can do at home, fast, cheap.
Cons: doesn't remove staining on the outside of hair (no good for manic panic), drying on hair so need to put a conditioning mask on after, smells really really bad.
The smell is so bad, it made me ill/nauseous. Felt sick for about an hour afterwards, but it did remove permanent hair colour so it's ok.

After trial and error with MANY hair colour strippers over the years this is by far the best I've ever used, I was a really dark brown with red on top, and this took me to a light browny/ natural ginger and I love it. Would absolutely recommend, just have to follow instructions properly!

This product worked well and I am happy with the result but the smell is dreadful and still in my hair 5 days later even after daily shampooing.My hair ended up like straw but that is to be expected after using these types of products on a mature person's hair.

I bought this after being tired of regrowth from permanent dyes and wished to return to using wash-out dyes. My hair is naturally auburn and dyed a darker red. We only had the max strength so I bought that one. It definitely returned my hair to its original colour, albeit from when I was four and strawberry blonde! No biggy since that is technically my natural colour and had faded over the years. I would definitely recommend this but perhaps would use the regular strength next time, should the shops have it.

Update: My hair went back to its natural colour after a few weeks.

Although dye remover breaks down the colour you have to thoroughly shampoo straight after rinsing it out. Shampoo and shampoo again, otherwise any colour left in the strand will oxidise and become dark again: and maybe in your hair that takes a couple of days.

I'm actually surprised this worked, I was very skeptical about using this at first as I've tried Scott Cornwells one before which took absolutely no colour out of my hair . I'm naturally a dark blonde and have been dying my hair for years now all darker shades and it has so much build up I've been mahogany, and most shades of reds and purples but most recently dark brown which was More like a black and with one application of this it's down to like a golden brown it's still got the dark brown through it, it just looks like I have highlights now but I'm thinking another one or two applications of the remover all the dark hair should be gone well here's hoping :) So overall I'm just happy that it actually lightened my hair at all. :)

I've never used a colour remover before so I was hesitant before beginning. I've done bleach baths and coloured my hair a lot so I know how my hair works. I'd coloured my hair a dark cherry colour but it didnt suit me. I didn't apply the whole amount of remover, and also didn't leave it on for the recommended 30 minutes. I estimate my whole removal process, from beginning to end, was 30 minutes. I just brought the colour down enough so I would be able to put a golden dark brown through afterwards. I let my hair dry and coloured it as normal. Wo...

I've been dyeing my naturally black hair variations of red and purple shades with store bought products over the last 15 or so years. Many have had bleach/ammonia properties so when I decided to go platinum blonde I knew I would 1) need to get rid of as much current colour as possible and 2) try to get my hair to a colour that wouldn't require more than one session of bleaching. I'd used this product years ago but it didn't lift colour as well as I'd hoped so I bought two boxes this time around. I have naturally thick hair so I thought one woul...

I had box dyed black hair for 5+ years so was dubious about this but after 1 go it had stripped it out. I used 2 boxes as it was darker on the bottom than the top due to years of colour. my hair was quite dry after but I expected that after using a product like this! I used a semi colour after wards to even out the colour & it also softened the hair. It had a slight bad odour but nothing compared to other strippers. Would definitely recommend & would use again.

I went to the hairdresser and he dyed my hair close to black when i asked for a warm/red brown. I looked like death - so pale given that I never have my hair that dark (i am naturally deep brown)
So first up i tried Head n Shoulders with baking soda (was told it would lighten my hair) and it didn't. Then i was nervous but went into HairHouse Warehouse 2 days after the dye job and bought this product.
I followed the instructions to the letter - one downside is there is a lengthy rinse time (for long/thick hair there is all up about 20-30 mins ...

I made the mistake of going to a hairdresser (which I rarely do) and asked for a dye to match the lightened ends to my natural ash-blonde colour.
The result was that it came out as a dark red-brown, and the colour stuck.
Every time I tried to neutralize it to an ash-tone, whether DIY or at the salon again, it just ended up darker, with the same reddish tone.

The colour of my natural regrowth looked like a shock of gray compared to the much darker red-brown colour. I thought I was doomed to either having to maintain the cheap, glossy, awful...

I have dyed my hair so many times over the past 6 years, it has been fire engine red for the past 4 years. I thought removing my hair colour would be the most painful experience but then I came across this product. I was a bit sceptical and did a bit of googling. The product does smell but if you sit in a well ventilated room it is tolerable.
It worked really, really well. Removing all of the red tints. Though it does leave your hair with orange tones. Which is honestly bound to happen. You have to expect it will do that especially if your ha...

It's about time a product like this showed up on the shelves. Yes permanent hair dye CAN be removed, it's a matter of reversing the chemical hair process of dyeing. which deposits pigment inside the hair shaft. What this product does is temporarily open up the hair cuticle, and shrink the dye molecules that are inside the hair, long enough for you to rinse out and remove those molecules. You have about an hour before the active chemicals wear off, it's like shutting the door again so you would have to repeat the process if there is some co...

It says it will remove your hair dye, and that is what it does. Mine is mostly gone but because I dye my hair very black I may have "stained the cuiticle" as stated in the directions. My hair is visibly lighter and the dye has been entirely removed on the crown.
Did what it said it would
Was quite expensive