A friend gifted me one Love to Dream Swaddle Up original organic swaddle and I bought another Lite Love 2 Dream as I had a summer newborn (1.0 and 0.2 TOG respectively.) They were so highly reviewed and another friend had highly recommended them. But my personal experience of them was that they are just okay and given the price tag, regular organic swaddles were a much better investment. It really does depend on your baby.

Pros

Quality construction, organic options: GOTS certified organic cotton for the Swaddle Up and bamboo (viscose) for the Lite.

Faster and easier to use than traditional swaddle

Twin zipper for easier nappy changes
...

My baby can move around way too much in this, swaddles are meant to make babies feel snug and secure, but she wriggles so much in the love to dream and startles which wakes her up, so i have to say I just dont get the point- only advantage is my baby cant wriggle out of it and therefore i know she wont get cold.

These swaddles are expensive considering they’re only used for a couple of months at most. You can use wraps instead although these swaddles are more convenient.
Problems come when it’s time to resell. Despite it being in really good condition, no one was interested in buying it second hand and the company aggressively defended the photos of their product. Don’t expect to get any money back after you’ve used it for a few months.

I have a Houdini baby and at 2 months I was constantly having to try and secure his arms which were waking him up. I had a medium one if these from my previous baby who loved it. He is a big boy so I tried it. He loved his arms up but he has too much room, he could stretch the wrap easily and we were up every hour resettling. So not for a strong, large baby with big startle reflex.

My 15wk old has had the summer lite since about 7 wks. I have never been able to resettle him when he is in it! He does love to have his arms up and I guess he likes it when he goes to sleep initially, but he flaps his arms around like a maniac and because it's not constrictive he wakes himself up constantly. I wouldn't buy this product if you have a strong baby/restless sleeper/strong startle reflex. Another con is that the cotton is already starting to get holes after maybe 10-15 gentle cycle washes with sensitive fabric wash, but I believe t...

Great purchase for a newborn but as they get stronger and their arms pull more it pulls against their neck and irritates it. My DD was left with red marks behind her neck where the LTD sits. It's obvious why this happens. The worst is when she cries and pulls even harder.
Great for newborns, don't need to worry about wraps
Rubs behind neck, must be real sore for the bub. Tight around the stomach. Expensive

I wrapped my baby from birth, she is 11weeks, 6.6kg. I bought the size Large (8.5 to11kg, just fit. It doesn't work for her, she tried very hard to suck her fist in her mouth which makes her super grumpy at night. She normally sleeps 7 hours straight at night, but when I used this last night she woke up 3 time... Because she gets tired of stretching. Plus I don't think it's good for baby's arm. We now go back to the traditional swaddle, she feels better. I suggest use this swaddle up product from birth, otherwise wait till baby can roll over then switch to sleeping bags.
soft material
small wings

First tried this swaddle when my son was about 8 weeks old, he hated it and would scream and scream every time I tried to get him to sleep in it. I started swaddling him with a standard cot sheet which worked really well until he became a pro roller at 5 months and woukd break out each time. I have gone back to using the love to dream swaddle, but I find it is harder to settle him in, possibly because his hands are too free near his face. It is still better than not swaddling him at all, because he will never settle unswaddled, but I am current...