I bought this thinking it would taste like Moccona "5" strength instant, with some hazelnut flavour/smell.
The smell is certainly there - it's very nice.
But the taste? Like bitter water. There's no taste of coffee or anything - just bitterness.
The only way I can drink it is to put a teaspoon of honey and with powdered milk.
The smell is the only reason I am rating 2 stars instead of 1.
Very, very disappointing introduction to flavoured Moccona.