I have had this blender now since December, 2013. It is used mostly for preparing smoothies and for making soups but I have also used it for making my own icing sugar and grinding nuts.
On the plus side:
- the motor is very powerful and blitzes the soups and smoothies in a matter of seconds, giving a lovely smooth, creamy consistency;
- The jug has a large capacity
On the negative side:
- Whilst it is capable of dealing with heavy duty blending, it is difficult sometimes to scoop out all the blended food from the bottom of the blender. I...

I bought my Optimum 9400 in November of 2015 and it's still going strong. It doesn't always see that much action, but when it does, it's just a joy! We've mostly used it for smoothies, juices and soups - you feel like you're in a juice bar when you work with it. In fact I liked this blender so much, that I gifted a cold press juicer (Optimum 600) for my mother - that one gets use every single day - just as pro-level as this blender!

Bought my Optimum 9400 in 2013 and have used it extensively since to make everything that needed to be smoothly blended - nuts, grains, smoothies, everything. Loved it so much bought one for a family member and recommended it to a colleague who bought it for her mum who also loved it.

We have owned this blender for 5.5 years and it is still going strong. My 6 year old daughter then was so excited to taste test everything I made from the blender. Now (11 years old) she is making her own smoothies for herself and her younger brother. This blender makes nut butter, icing sugar, ground spices, ice-cream, soup in a breeze. Same as cleaning! I can't fault anything about it.

This blender is unbelievably powerful. It is far far far better than standard blenders you find at Kmart or BigW. While it's not exactly a food processor, it can do many things that a food processor can do. I make hummus in my optimum. I also blend smoothies with kale, and there are no hard bits when drinking it. It's also saved me from having to buy a coffee grinder. It's not a great coffee grinder though (the grind isn't perfectly uniform), but it's quite good and just means having one less appliance and saving money too. There's a wh...