I've tried a number of whitening toothpastes and none of them have ever really made much of a difference. I was dubious when I purchased this because of this lack of luck, however I was pleasantly surprised. If you're expecting a sudden blinding dazzling bleached looking smile I think you'll be disappointed (with any of them!) but this gives you a lovely natural white look. Even my husband asked me on day 2 what it was I'd done to my teeth because they were looking whiter and very nice. I'll definitely be purchasing this regularly.
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