Was my brew of choice, could drink all night and not wake up with a hang over. Now it is being pitched as a women's drink with less calories etc but tastes like dishwater. Seems like they have lost their faithful drinkers in pursuit of making it's a women's drink. The women I know liked it already anyhow. Good beer gone!
Very disappointing and uninspired beer
I'd rather drink water than this beer. It tastes too artificial and has no malt or hop profile at all. It would be so much easier to make this beer taste decent and I don't know why they don't just do that. Avoid drinking this beer and spend your money on something much better because this is not worth it.
OMG they destroyed our favourite beer
My husband usually drinks Pure Blonde and every now and then I have one. I had my first Pure Blonde since the recipe change this afternoon on an extremely hot day and immediately I noticed the change in taste and think it tastes terrible. Before it was a nice refreshing taste and now it tastes bitter. Why on earth did they change a beer that was so popular. Don't tinker with a recipe that works.
When is a beer not a beer
The Pure Blonde before the change was a great beer for me. I liked the flavor, the aroma and the calories in it. But the marketing guy in the Sales Group always knows better. Lets change the flavor - "Be a market Leader" and go that one step further than everyone else. Ye reap what thou sow.
I too have stopped buying it and now am trialing other beers.
This reminds me of a time when the Swan Brewery in WA took a very popular mid-strength beer off the market (Swan Gold) and relaunched a new brand of lite beers. It never worked and they wer...e changing the recipe again after 3 months. The lost market share from that decision was never regained and the Brewery closed its doors a few years later. As they say - "If it ain't broke don't fix it."
Looks & Tastes like Plain Brand rubbish
My Local bottleshop owner said to me "they've changed your beer"
I said "oh, that's ok, they won't have done much- CUB wouldn't be so stupid to muck with a good thing"
It's such a disappointment to drink now. Like others have, I emailed the brand manager & got the same watery reply (like the beer) about a healthy beer option.
That's what water's for & it's free from the tap.
If it's any consolation, the Blonde Mid is as close as I can find to the real thing, but as soon as I find a non-CUB alternative, I'm swapping.
Stupid, stupid move CUB.
No Longer Drinking Since The Recipe Change
I used to drink Pure Blonde at least once in every 2 carton purchases. I never bought it for the low carbs, I just liked the light but still hoppy lager taste. It was a lighter and slightly cheaper version of the Boags Premium lager that is my other standard drink. Since the change I just drink Boags Premium now. Not a bad thing really.
why change a good thing
I,ve drank pure blondes for years in preferance to db export33. The new version has lost its crispness and tastes like a very average low alcahol beer.I have diabetes and the old variety was certainly low enough in carbs for me. Looks like it'll be the nz stuff from now on
The Death of Pure Blonde.......
Brewed carbonated water.....we too started drinking pure blonde at its launch back around 2004. We rolled with the few minor changes until now. I emailed CUB to provide feedback expressing disappointment that after all these years of enjoyment, we would now have to find an alternative beer. I received a courteous reply advising the new Pure Blonde is gluten free & extremely popular, with little acknowledgement of what we considered "Constructive Feedback". Very disappointing.
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