My hair is black and I tried to dye it to the colour of chocolate rush. It did not change at all. I reapplied it and it still did not work. I do not recommend it at all.

I coloured my hair 4 days ago and made sure to cover every surface. I washed it tonight so I left it in for 4 days. Most of the dye washed out tonight. I’m very disappointed as I spent a while doing it and was expecting something very different. I don’t think I’ll be buying this product again, definitely doesn’t last up to 8 weeks at all.

Used this product for the first time on the weekend. "Perfect grey coverage" it says on the packet. Well, after following the instructions, it did not cover grey growth at all. I have sparkling, translucent grey regrowth. I now have to dye my hair again with a different brand product. Such a waste of money and waste of my time, not to mention more chemicals in my hair than necessary. Totally disappointed.

I specifically bought this because it states that it works on dark hair. My hair is dark brown and the colour made my hair darker and in the light it is red!!! It is not purple at all. Feeling frustrated because it’s so dark now I’m not going to be able to use another colour or anything to fix it. Now I’ve read reviews and people say it fades to red? Not looking forward to that.

I have used this brand for years and used to recommend it to everyone but not anymore. I used it last month to cover grey regrowth and it started to burn my scalp but I stuck it out for 30 mins as advised. When I finished I noticed it has not taken in most of my grey areas! I was so disappointed. Anyway my daughter was dying her friends hair black (from blond) so I said try Schwarzkopf 8 wash. Again it didnt take! Whats happened to this company? I wont use them again.

My hair was ash blonde and i wanted a change. Something darker not too dark with a hint/glow of red and this is what i got. I love it. I think the naming of chocolate you assume it will be brown .. Very happy will definately use again and again