I coloured my hair 4 days ago and made sure to cover every surface. I washed it tonight so I left it in for 4 days. Most of the dye washed out tonight. I’m very disappointed as I spent a while doing it and was expecting something very different. I don’t think I’ll be buying this product again, definitely doesn’t last up to 8 weeks at all.

Wasted my time and money on this product. I spent over twenty minutes deciding between this colour and black. Spent over an hour making sure I got every strand of hair and letting it settle in for it to wash the colour out straight away, in cold water!!

I specifically bought this because it states that it works on dark hair. My hair is dark brown and the colour made my hair darker and in the light it is red!!! It is not purple at all. Feeling frustrated because it’s so dark now I’m not going to be able to use another colour or anything to fix it. Now I’ve read reviews and people say it fades to red? Not looking forward to that.

After dyeing my hair with this, the colour was a beautiful rich dark red, and faded into my dark brown roots nicely after they started growing out. However, the colour faded very quickly after the first few weeks, and turned into a weird orange colour with red highlights. Although the initial colour was perfect its just faded far too quickly.

I just used Chocolate Rush and I am very happy with it. It is not aggressively red, does not look purple in the sunlight and covered all my grey perfectly. I only wash my hair once a week so colors last a while. My hair feels great and the color washed right off my skin. My hair was previously a darker shade so the result was a bit darker than I was going for but this will change as I use it more and I certainly will.

My hair was ash blonde and i wanted a change. Something darker not too dark with a hint/glow of red and this is what i got. I love it. I think the naming of chocolate you assume it will be brown .. Very happy will definately use again and again

I died my hair less then 3 weeks ago and only wash my hair 3 times a week. It has already started to wash out. My hair looks horrible now. I really don't want to dye my hair again but looks like I will have too. Stay away from this product I have had temporary colour last longer then this. Will go back to my preferred brand that I know lasts.

I bought this shade based on the results shown in the package but my outcome was totally different: a flat, dull block of almost black. I called customer service to complain and seek resolution but they were unaccountable and unprofessional.

My natural hair colour is light brown with greys. This colour is like a dark mulberry on my hair, but after about a month or so it fades to red.

I now use a keratin treatment and colour protect leave-in conditioner and the only reason I need to re-dye my hair is to cover the regrowth. It’s not as dark as freshly dyed, but it’s pretty good.