Why they change it
I used to love those. Bought a new box recently, the taste is completed different. Then see other reviews, they seems change the recipe. It tasted cheap, won’t buy it again.
Why did you change it
Ruined a childhood fav ice cream , does not melt in mouth anymore , the ice cream is cheap and not creamy, will not buy again . The chocolate is yuck too , never again
Purchased in October 2021 at Woolworths Physical store for $5.99.
New recipe is horrible
The new recipe of magnums taste awful. It has a cheap taste that's slimy. Doesn't taste anything like it used to. A weekly favourite I definitely wont buy again sadly.
Purchased in October 2021.
Ice cream is now more like a frozen ice confection. Gone is the creamy, old fashioned goodness. Tastes like a cheap treat but for a luxury price. I’ll be looking for a more delicious way to spend my calories on!
Purchased in September 2021 for $7.99.
Portugal? What happened?
The white magnums have completely changed. All within this last week. My wife picked up our daily batch. Not as creamy, weird sugar taste. But also noticed, when thinking maybe it's a USA factory now. I was completely wrong. The mini white ones now say Portugal. Well whatever they are doing in Portugal. They suck now. The recipe is horrible, not the same. 10+ years of Magnum addiction. Is no more.
I have noticed that when buying a 4 pack of Magnum Classic Ice Cream, it's weight is 428ml, but the 6 pack Mini Ice cream is only 360ml and for the same price. One needs to be careful when choosing.
Purchased in July 2021.
Magnum honeycomb - recipe has completely changed and its NOT GOOD
The new packaging has also brought a horrible new ice cream recipe. Not creamy at all, tastes synthetic and the ice cream is almost crystallised, like its water based. Leaves a terrible film in your mouth. Half as much honeycomb too.
That will be the last magnum for me.
At $9 a box absolute rubbish.
Very tired of large companies cheapening products.
Purchased in August 2021 for $9.00.
Streets misleading advertising re. Magnum Ice-cream
Used to love Almond Magnums. Now there are hardly any almonds. Wrote to co. and got fobbed off. Certainly misleading advertising when picture on box bears no resemblance to the product. Price has gone up. Size SEEMS to have decreased. Contrary answer to Unilever's survey re. satisfaction with their response to complaint not replied to. Have to complain with my feet
Purchased in July 2021 at Woolworths for $9.00.
Meddling with the recipe
Recipe changes are detrimental to the luxury and treat a Magnum is supposed to be. Whether it was a brand decision or Streets management or worse Unilever management someone should be sacked.
Purchased in July 2021 at Seven Eleven, Ashgrove for $5.00.
I was just eating a magnum and looked up why they are now smaller. I think it makes a lot of sense to shrink portion sizes. It annoys me people talking about price too, prices go up just like bread, just like petrol- everything else. Stop blaming Streets for its evolving price and being responsible!
Purchased in May 2021 for $5.00.
Slimy ice cream
I have always enjoyed a treat of Magnum. But the latest offering is terrible. The recipe is changed as though there are artificial thickeners in the ice cream making it a slimy texture. The chocolate is different and not as dark. Whats happened? Has an American taken over the recipe and put in artificial this and that? Their Buttermilk ice cream has changed and also gets a slimy texture in the mouth. I will not buy the product again.
Purchased in April 2021 at Coles for $6.50.
Different ice cream - awful
Used to love these! They've now changed the ice cream and it's nasty and soft as if it's not frozen properly. I binned the latest pack as they were still awful after 4 days in my freezer!
Purchased in March 2021 for $2.99.
Used to be a favourite premium ice cream.
Smaller, chocolate used to be thick and delicious, now it’s thin and the ice cream not as creamy and is now quite tasteless. Nothing like the indulgent ice cream it used to be. Such a shame.
Purchased in March 2021 at Caltex Service Station for $4.50.
When magnum first came onto market many years ago, it was a yummy deluxe treat. It's a shame profit has come before customer satisfaction. Decrease in size, ice cream quality changed and a bit watery, chocolate layer thinner and tastes like less cocoa/cacoa (is it still Belgian chocolate?). Very disappointing, I won't buy again.
Purchased in February 2021 at Coles for $10.00.
Mini magnums are a ripoff.Just like everything else.They get smaller and smaller.So many other products are the same.EG biscuits,chips,paper towel rolls,toilet paper.The list goes on and on.Check it out for yourself.Compared with What we grew up with.
Purchased in January 2021.
The reviewer stated that an incentive was offered for this review
Questions & Answers
Where have the double choc magnums gone ?????
Get an answer from our members
Other Ice Creams
ProductReview.com.au has affiliate partnerships. These do not influence our content moderation policies in any way, though ProductReview.com.au may earn commissions for products/services purchased via affiliate links.