What have you done?
Fatty tasteless chocolate which is inedible and is like copha.
Purchased in March 2020.
Can't believe they are so bad now.
Hadn't had a Magnum for a good while. Bought some recently and was shocked. Where has the creamy ice cream gone??? Replaced by some kind of iced up milk. I don't want to even talk about the chocolate part. Just terrible. How could their standards drop so low???. Bought the double dipped variety only to realise the pay off for dipped twice in awful cheap chocolate is a shrunken size ice cream. Threw it in the bin and will never buy again unless the company brings back the old recipe.
Purchased in February 2020 at Maxi Foods for $4.50.
Magnums were always my go to ice cream since I was young....now they cant even call themselves a desert.
The flavourless icecream in the middle tastes like something bought in the gluten free or dairy free section....and the chocolate tastes like those no name branded easter eggs everyone would avoid at easter time. Not to mention they can now be finished in two bits they are so small. Streets can royally get stuffed!!
Purchased in January 2020 at Coles for $5.00.
Vanilla center is like ice milk
Well they outside is decent with their toffee praline or whatever it's called I was really surprised by the inside white supposedly vanilla ice cream that tastes like nothing, like ice milk. Really disappointing since it already has a lot of calories with the praline, at least I could do is have some really rich vanilla ice cream in the middle.
Purchased in January 2020 for $3.00.
Compound chocolate, watery tasteless ice-cream, all around dog, greedy company cutting every cost possible.
Purchased in December 2019.
Just had my last magnum ice cream ever!
Have shrunk dramatically and tasteless. Use to be my favourite treat, goodbye.
Purchased in January 2020 for $4.40.
Smaller and tastes worse
Not anything like I remember. You get a small ice-cream that you can't even taste anymore for the same price you used to.
Does anyone in the company actually taste their product before it goes out the door?
Purchased in December 2019 for $5.00.
They've changed the recipe!
They've gone and changed the recipe. The ice cream is tasteless and grainy. It used to be smooth and creamy - not anymore. Now it has a sickly aftertaste as well. It's become more expensive and it has decreased in size. After many years as a loyal fan, Street's Magnums are no longer my favourite. I will not be buying them again.
Purchased in December 2019 at Coles.
Aren't what they use to be..
Magnum ice creams in Thailand are sold at a high premium price and have a creamy texture with various good quality coatings whereas in Aust the ice cream is very icey and not at all creamy. After correspondence with "Streets" I discovered that the variations are true. The Australian version is truely a cheap imitation of the original version.
Purchased in December 2019 at Woolworths for $2.00.
Streets Icecream Magnum double chocolate
Typical big corporations tied in with Coles Woolworths have dumped another garbage product on the market Magnum double chocolate.
Belgium chocolate is the claim typical large corporation has just ripped me off
I will never buy Streets again this is the last time they steal my money Magnum Double Chocolate is very ordinary
compared to a home brand it was on par with the cheap labels
Purchased in November 2019 for $4.99.
My Magnum Icecream Doesn't taste the same
I agree the chocolate is thin and tastes a little bitter, not lush like usual. Im not sure if the Icecream has changed? Maybe the old chocolate recipe gives it the lift. Very disappointed why would Streets risk losing their customer base?
Purchased in November 2019 at Woolworths.
Won't be buying again..
So much smaller and below average taste for the price.
Purchased in November 2019 at Coles Supermarkets for $4.50.
HOW DARE YOU !!!!!
My message is that we'll be watching you.
"This is all wrong. I shouldn't be up here. I should be back in school on the other side of the ocean. Yet you all come to us young people for hope. How dare you!
"You have stolen my dreams and my childhood with your empty magnums.
People are suffering. People are crying. Entire ecosystems are collapsing. We are in the beginning of a mass extinction, and all you do is change the magnum recipe .How dare you!
'This Is All Wrong..."For more than 17 years, the science has been crystal clear , magnum was great , How dare you continue to look away and come here saying that you're doing enough, when the politics and solutions needed are still nowhere in sight. "You say you hear us and that you understand the urgency. But no matter how sad and angry I am, I do not want to believe that. Because if you really understood the situation and still kept on failing to act, then you would be evil. And that I refuse to believe. You must bring back old magnum "How dare you pretend that this can be solved with just 'business as usual' and some technical solutions? And you are still not mature enough to tell it like it is. magnum has gone shittt "You are failing us. But the young people are starting to understand your betrayal. The eyes of all future generations are upon you. And if you choose to fail us, I say: We will never forgive you for changing the recipe "We will not let you get away with this. Right here, right now is where we draw the line. The world is waking up. And change is coming, whether you like it or not.
Purchased in November 2019 at Woolworths for $6.50.
Gives me indigestion
Doesn't taste like ice cream anymore and twice now they have given me indigestion...they seem to be a chemical cocktail far removed from a premium ice cream.
Purchased in October 2019 at Coles.
Got a pack of 6 mini magnums and when opened there where only 4 in the box. Ripped off
Purchased in October 2019 at IGA for $6.00.
Crap on a stick
Tasteless, no vanilla flavour, is like whipped chemicals. Chocolate is flavourless. Recently had the authentic article in Helsinki in Finland and cant believe the difference. It was like magnum used to be. Never buying the Australian rubbish again.
Purchased in October 2019 at Woolworths for $4.00.
Not the original Magnum experience
The product is smaller in size and the flavour lacks the creamy smoothness of the original magnum in my opinion why change a winning formula it appears to be a loss of vision by the manufacturer
Purchased in September 2019 at Woolworths for $4.95.
You've lost me
Cannot believe you would do such a thing knowing very well you would lose business.. smaller sized, average tasting ice creams at a premium price.... Whoever is responsible for this act should be sacked immediately.. Take a leaf out of Arnotts Shapes book and change it back before it's too late....
Purchased in September 2019 at Woolworths.
We've been eating Magnum ice creams for years and I think we're officially done with them. Unless they're half price it's just not worth it. Opened up a box of the Duo Choc/White variety and got a bit of a shock to see a mini sized Magnum. I honestly thought I had bought some of the mini's the size was that small (that's what she said) and had to check the packet. As others have stated these ice creams have lost the premium ice cream taste and may as well relabel themselves to a Coles or Wollies generic variety. Poor form.
Purchased in September 2019.
The new size classic magnums are only slightly larger than the mini , and both the chocolate and ice cream has changed for the worse . Even the grandkids commented on it .
Purchased in August 2019 at Coles Supermarkets for $4.50.
Magnum have gone from our nightly treat to never again. What was once a beautiful creamy ice cream covered in luscious chocolate to what is now a watery, iced and really tasteless waste of time. Added to that they have also shrunk. Good luck with continued production of what was once great product.
Purchased at Woolworths.
As a regular consumers of both the magnum classic and the almond my husband and I were extremely disappointed with the last purchase of these products (purchased from Coles July 2019). The ice cream tasted cheap and nasty and I certainly won’t bother to purchase any more....good for the diet I suppose!
Purchased in July 2019 at Coles Supermarkets for $6.00.
The worst experience I’ve ever had. They have changed and are revolting, saved my weight won’t be buying again. Will be throwing in the bin unfortunately
Big mistake streets changing the recipe
Purchased in August 2019 at Coles for $6.00.
Changed formula - nasty taste
Having enjoyed almond magnums for years I am most disappointed to have bought a pack this week and note colour and taste change of the chocolate, and less creamy formulation of the ice cream.
I’ve given this pack to my children. Will not be buying again.
Purchased in July 2019 at Coles for $6.00.
From the best ice cream, to below average...
It wasn't too long ago that magnum ice creams were one of the best treats you could get, so I was quite surprised to find that the chocolate is now super thin, tastes different, and the "ice cream" is now milky and icy and nowhere near as creamy as it once was. Now, you'd have pretty much the same thing if you bought a pack of budget supermarket choc ices - magnum classics are no longer the premium ice creams they once were, but you still pay a premium price for them.
What a shame, Streets.
Purchased in June 2019 for $4.50.
Other Ice Creams
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