This not ice cream. It is frozen milk. Even the flavour has gone. You can actually sense the icy particles of milk crunch between your teeth. You can’t even taste the vanilla flavour. Wow. Magnum was the absolute family favourite for many years, but I definitely won’t be buying it again. Wow. Terrible. No wonder it’s constantly on special.
Minim Magnums are terrible - ice cream tastes horrible!
Sadly, the taste of the ice cream is no longer smooth and creamy. I highly recommend you should buy other brands and varieties, if you're looking for a great ice-cream. Sad to taste the difference Streets!
What has happened to your mini magnums? The ice cream tastes terrible. Watered down and icy. Tastes like cheap cheap ice cream. So disappointed and won't be buying again. Why change recipe?
Shrinking airbrushed stinkers
Usually satisfied by eating 1 Magnum in the years leading towards 2019, my poor brother Nick had to eat 4 to get the same enjoyment. Streets, make magnums great again.
Size is bad
Been buying magnums, but no more the flavour is bad the size just keeps shrinking no wonder they are on sale, they decrease the size then offer them as cheaper.
It could just as well be a Choc Ice from the 80s!
Emphasis on the ‘ice’! With chocolate bars getting smaller every year, giant Freddos resembling the size of an original Freddo, and containers of our favourite treats containing less and less of said treats with some tricky packaging ploys to hide the ruse until it’s too late. 2018 has brought with it the same treatment to our Magnum - crappy compound chocolate and tasteless icey ice-cream fluffed up with air. I will not be buying another.
What has happened to these Mini Magnum ice creams?
They now have absolutely no flavour, neither the chocolate or the icecream. Just taste cheap and nasty. Also no lovely almond crunch. Will not buy them anymyore.
Very disappointing feel ripped off.
The decline of a classic.
I knew I wasn’t imagining things. These ice creams have gone far from what they once were. Gone is the quality Belgian chocolate and creamy centre of the original magnum and now it’s cheap and nasty tasting. Why? . Very sad that companies cut corners but you can’t fool peoples tastebuds. Will find a better tasting replacement.
Why change what isn't broken??
My son loves to have his vanilla magnum every night. Not any more!! The bars are smaller, the chocolate thinner which makes it break off in small pieces and the vanilla ice cream, no where near as creamy as usual and has a very distinct 'coffee' flavour. He doesn't like them at all. Very sad!
Terrible quality, not what it used to be
We have been long term fans of Magnums and Mini Magnums. Tonight I couldn’t even finish my Mini Almond Magnum - terrible quality and not worth the calories! Icy watery ice cream (not creamy at all like it used to be) and sickly sweet chocolate that falls apart instantly. Won’t be buying again, totally a waste of money.
Salted Vanilla - so gross
The chocolate is as good as you'd expect, but the icecream is borderline inedible. Salted caramel is one of my favourites, but salted Vanilla makes it taste like it's *from* Johnny, rather than *by* Johnny.
fake ice cream
Progressively Streets no longer make a proper ice-cream. Haven't bought a magnum for a while but this time the so called 'ice cream' has no body to it and seems to disappear in the mouth. Probably a good thing as it is now a vegetable oil product. It also had traces of ice crystals.
The chocolate coating seemed okay though.
Magnum Hazelnut salted vanilla By Johnny !??? Saltier than the ocean and possibly me
Normally I enjoy a magnum ! But the salted vanilla ice cream magnum has left me confused and thirsty ?! While the chocolate / nut shell is very palatable , the creamy vanilla ice cream holds a salty surprise . Like ocean salty , like someone loosen the lid on s salt shaker and it emptied onto your meal kind of salty . Such and unusual combination.
Is not the kind of thing you want to have uncontrollable body twitches with in negative response . I actually couldn’t finish the ice cream bit , and if you knew me you would be nothing but surpri...
Terrible very unhappy
All magnums are now not worth eating no thick chocolate and the ice cream watery and tasteless what have they done to that ice cream all my family even ones who are grandchildren now dislike it I am 82 years old bought 3 pkts for a treat when I sit on my own in sun very sad not worth eating please please bring back your original or I fear you will lose thousand of customers. Unhappy lady Patricia
I work on an offshore rig,and as a treat for us the staff give us a magnum with our meals in the freezer waiting for us when we are done dinner,its only this time we noticed as there was 10 of us around the table eating these almond magnums and noticed just how small they have gotten,the amount of non exsistant almonds are now on them,and how un creamy they are,what happened? You were the best magnum and im afraid to say now you surely are not,there are over 200 people on board and we have all noticed im pretty sure if you dont change it back to the awesome magnums of the past you will surely lose alot of business,as you have just lost ours
Unhappy ex magnum lover
Have gotten smaller, how did Streets think we wouldn't notice? The chocolate is no longer thick, the ice cream tastes cheap. Bring back the old Magnum!
What have you done
Dear Unilever, what have you done to the magnum ice cream? The ice-cream itself is horrible. It used to be silky smooth and soft, now it's just cheap trash. Do not want. You've lost our family as a customer. Such a shame. An icon has been ruined.
Have noticed the shrinking over the years and not minded too much. But now ice cream is watery - confection. Won't buy again.
Why, Why, Why.
We have been buying Magnum Classic ice cream for years ( I am 68). The Magnum was an "adult" ice cream with thick dark chocolate and creamy icecream and neither was too sweet. Now the chocolate is too thin and sweet, and the icecream has lost its creamy richness. We can't buy this product again until the original recipe is re launched.
I never write reviews but I had an almond magnum tonight as a treat. Magnum used to be the best ice cream on the market. Sadly, things have changed for the worse. They have no taste, no creamy texture and are loaded with sugar. The chocolate is too sweet, the ice cream lacks flavour and as for the almonds, well I think I counted 5 small shavings of almond. I won’t be going back for seconds. Connessuers for me in future.
Looked forward to trying this ice cream,
Very disappointing, no flavour, outer casing of ? White chocolate hard and unappealing, inner case had the same innocuous flavour, not worth the reduced price!
.... Not a magnum, it's a joke!
Smaller, the chocolate which used to be the highlight has been changed into a overly sweet nasty cheap chocolate and they're still cheeky enough to try and charge the same price
Yuck. I remember exactly what magnum ice cream used to taste like and this isn't it. I couldn't even finish it, not worth the calories on cheap ingredients.
Nothing Magnum about Magnums
Bought them a few times lately- each time hoping it was my imagination they were smaller, and the chocolate was thinner- I used to love chipping away at the thick chocolate and almond coating- now it’s so thin it falls off in one brittle piece and and the ice- cream is gone in a couple of mouthfuls. I’m so very disappointed - I thought it might have been a mistake - but no! Looks like I’m on the lookout for a new favourite- thanks for spoiling a good thing greedy Streets!
Magnums all varieties have gone downhill fast
I recently bought 3 boxes of magnum ice creams from Coles - honeycomb, double hazelnut & red velvet. First thing I noticed was they were shrunk in size from 4 Years ago. Secondly none had a luscious chocolate shell, it was thinner than I remember. And lastly the ice cream was worse than home brand varieties. The honeycomb was ok, the double hazelnut had a harsh consistently it was as if fragments to ice were throughout the ice cream as if an icy pole was mixed in. The red velvet was nothing short of disgusting, it wasn't sweet but acidic tastin...g. NEVER buying magnums again!!! Unilever you are nothing but greedy monsters who care nothing about quality but screwing over the consumer by deception with fake titles like 'rich and creamy'. Dishonest wolves
Other Ice Creams
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