Shrinking airbrushed stinkers
Usually satisfied by eating 1 Magnum in the years leading towards 2019, my poor brother Nick had to eat 4 to get the same enjoyment. Streets, make magnums great again.
Size is bad
Been buying magnums, but no more the flavour is bad the size just keeps shrinking no wonder they are on sale, they decrease the size then offer them as cheaper.
It could just as well be a Choc Ice from the 80s!
Emphasis on the ‘ice’! With chocolate bars getting smaller every year, giant Freddos resembling the size of an original Freddo, and containers of our favourite treats containing less and less of said treats with some tricky packaging ploys to hide the ruse until it’s too late. 2018 has brought with it the same treatment to our Magnum - crappy compound chocolate and tasteless icey ice-cream fluffed up with air. I will not be buying another.
What has happened to these Mini Magnum ice creams?
They now have absolutely no flavour, neither the chocolate or the icecream. Just taste cheap and nasty. Also no lovely almond crunch. Will not buy them anymyore.
Very disappointing feel ripped off.
The decline of a classic.
I knew I wasn’t imagining things. These ice creams have gone far from what they once were. Gone is the quality Belgian chocolate and creamy centre of the original magnum and now it’s cheap and nasty tasting. Why? . Very sad that companies cut corners but you can’t fool peoples tastebuds. Will find a better tasting replacement.
Terrible quality, not what it used to be
We have been long term fans of Magnums and Mini Magnums. Tonight I couldn’t even finish my Mini Almond Magnum - terrible quality and not worth the calories! Icy watery ice cream (not creamy at all like it used to be) and sickly sweet chocolate that falls apart instantly. Won’t be buying again, totally a waste of money.
Say goodbye to the Magnum as you know it.
Simple things like changing the shape and wood of the stick, and size of the actual Magnum.
"It's tastes like a Bulla!" That's what my friend said to me when I offered him a Magnum from a new just opened packet. Discussion ensued if the recipe had changed. It tastes like it has, nearly not as much fun to eat. In the end, I'm never going to be hungry enough to spend money and eat a dessert that was just average.
Salted Vanilla - so gross
The chocolate is as good as you'd expect, but the icecream is borderline inedible. Salted caramel is one of my favourites, but salted Vanilla makes it taste like it's *from* Johnny, rather than *by* Johnny.
Magnum - Quality Change
When Magnum first released it was a quality product, but ....
The chocolate is now very thin which has caused a loss of balance of chocolate to ice cream - very disappointing - we stopped buying them.
Our favourite was Mint but found the mint flavour was very weak and tasteless, so stopped buying them.
Chocolate on all icecreams too thin and quality not up to original standard.
We recently tried the Raspberry Chocolate Truffle Minis and would like to see it in a larger icecream bar, with thicker chocolate.
Why Why Why Did Magnum Bars Change?
They used to be out of this world. But the last time I had one I was disappointed-they were smaller, the super thick coating was not thick anymore, the ice cream not creamy. You have lost a customer.
Terrible very unhappy
All magnums are now not worth eating no thick chocolate and the ice cream watery and tasteless what have they done to that ice cream all my family even ones who are grandchildren now dislike it I am 82 years old bought 3 pkts for a treat when I sit on my own in sun very sad not worth eating please please bring back your original or I fear you will lose thousand of customers. Unhappy lady Patricia
Have gotten smaller, how did Streets think we wouldn't notice? The chocolate is no longer thick, the ice cream tastes cheap. Bring back the old Magnum!
What have you done
Dear Unilever, what have you done to the magnum ice cream? The ice-cream itself is horrible. It used to be silky smooth and soft, now it's just cheap trash. Do not want. You've lost our family as a customer. Such a shame. An icon has been ruined.
Have noticed the shrinking over the years and not minded too much. But now ice cream is watery - confection. Won't buy again.
Why, Why, Why.
We have been buying Magnum Classic ice cream for years ( I am 68). The Magnum was an "adult" ice cream with thick dark chocolate and creamy icecream and neither was too sweet. Now the chocolate is too thin and sweet, and the icecream has lost its creamy richness. We can't buy this product again until the original recipe is re launched.
I never write reviews but I had an almond magnum tonight as a treat. Magnum used to be the best ice cream on the market. Sadly, things have changed for the worse. They have no taste, no creamy texture and are loaded with sugar. The chocolate is too sweet, the ice cream lacks flavour and as for the almonds, well I think I counted 5 small shavings of almond. I won’t be going back for seconds. Connessuers for me in future.
Yuck. I remember exactly what magnum ice cream used to taste like and this isn't it. I couldn't even finish it, not worth the calories on cheap ingredients.
Magnums all varieties have gone downhill fast
I recently bought 3 boxes of magnum ice creams from Coles - honeycomb, double hazelnut & red velvet. First thing I noticed was they were shrunk in size from 4 Years ago. Secondly none had a luscious chocolate shell, it was thinner than I remember. And lastly the ice cream was worse than home brand varieties. The honeycomb was ok, the double hazelnut had a harsh consistently it was as if fragments to ice were throughout the ice cream as if an icy pole was mixed in. The red velvet was nothing short of disgusting, it wasn't sweet but acidic tastin...g. NEVER buying magnums again!!! Unilever you are nothing but greedy monsters who care nothing about quality but screwing over the consumer by deception with fake titles like 'rich and creamy'. Dishonest wolves
Greedy so and so's
i despise the blatant rip-off by reduction in size etc. profit driven greed and deceptive in my opinion
Bring on the good old GOLDEN NORTH brand ice cream
Streets have lost me completely now
I recently bought a couple boxes of Magnum bars. What happened? I haven't had one for over a year. They have shrunk, the chocolate coating is thinner and I won't be buying them ever again. They used to be magnificent, Not any more and no longer my favourite ice cream bar. Why why why???
Smaller, Poor Quality Ice Cream and a dead set sour taste of disappointment left on my taste buds. Seriously all the fun taken out of it when you can easily knock one back in less than 30 sec. Wake up to yourself streets and bring back the Magnum Biff.
Smaller with that Ripped-Off Taste
I thought Magnums were way smaller now than when I first tried one years ago and I'm correct. I feel totally ripped-off with every bite taken. Now they are less of a Magnum hit, heading more towards a pellet or bb hit. For those of us who once loved the size and experience, it's now deceptively smaller and not at all satisfying. Will not be buying again - ever! I'd rather buy a tub of Golden North Icecream and have a full, creamy, real big icecream experience you won't get with a Magnum anymore. Companies need to get the message and the only message they usually hear and take notice of is the one attached to sales.
Sad sad sad
The magnum......my wife and I just had the ego, I commented.....did you just find that the ice-cream was crystalline and way less creamy? My wife responded.....YES! What on earth has happened to our once favourite ice-cream. whichever executive suggested they take their most reverred product and trash it's reputation should be shown the door. Sad, sad, sad.
I had not had a magnum for over a year and recently bought one....what a disappointment. It was so small! And the chocolate was thinner and the ice cream was not as creamy. I won't be wasting my money again. You're better buying a tub of premium ice cream and quality chocolate and having that at home.
Magnums are terrible
What happened Streets? Your Magnums are now cheap and nasty. After so many years of enjoying them, I refuse to buy them anymore. Horrible icecream and dismal chocolate.
Other Ice Creams
ProductReview.com.au has affiliate partnerships. These do not influence our content moderation policies in any way, though ProductReview.com.au may earn commissions for products/services purchased via affiliate links.