Streets misleading advertising re. Magnum Ice-cream
Used to love Almond Magnums. Now there are hardly any almonds. Wrote to co. and got fobbed off. Certainly misleading advertising when picture on box bears no resemblance to the product. Price has gone up. Size SEEMS to have decreased. Contrary answer to Unilever's survey re. satisfaction with their response to complaint not replied to. Have to complain with my feet
Purchased in July 2021 at Woolworths for $9.00.
I was just eating a magnum and looked up why they are now smaller. I think it makes a lot of sense to shrink portion sizes. It annoys me people talking about price too, prices go up just like bread, just like petrol- everything else. Stop blaming Streets for its evolving price and being responsible!
Purchased in May 2021 for $5.00.
Slimy ice cream
I have always enjoyed a treat of Magnum. But the latest offering is terrible. The recipe is changed as though there are artificial thickeners in the ice cream making it a slimy texture. The chocolate is different and not as dark. Whats happened? Has an American taken over the recipe and put in artificial this and that? Their Buttermilk ice cream has changed and also gets a slimy texture in the mouth. I will not buy the product again.
Purchased in April 2021 at Coles for $6.50.
Different ice cream - awful
Used to love these! They've now changed the ice cream and it's nasty and soft as if it's not frozen properly. I binned the latest pack as they were still awful after 4 days in my freezer!
Purchased in March 2021 for $2.99.
Used to be a favourite premium ice cream.
Smaller, chocolate used to be thick and delicious, now it’s thin and the ice cream not as creamy and is now quite tasteless. Nothing like the indulgent ice cream it used to be. Such a shame.
Purchased in March 2021 at Caltex Service Station for $4.50.
When magnum first came onto market many years ago, it was a yummy deluxe treat. It's a shame profit has come before customer satisfaction. Decrease in size, ice cream quality changed and a bit watery, chocolate layer thinner and tastes like less cocoa/cacoa (is it still Belgian chocolate?). Very disappointing, I won't buy again.
Purchased in February 2021 at Coles for $10.00.
Mini magnums are a ripoff.Just like everything else.They get smaller and smaller.So many other products are the same.EG biscuits,chips,paper towel rolls,toilet paper.The list goes on and on.Check it out for yourself.Compared with What we grew up with.
Purchased in January 2021.
The reviewer stated that an incentive was offered for this review
Love the new recipe
I actually really love the new ice cream recipe! I find it so much creamier and less sweet. I think the ice cream is now much more balanced and will continue buying them.
Purchased in December 2020 at Costco ACT, Canberra.
Shrinking into oblivion
At the rate magnums are shrinking it won't be long before its just a chocolate coated stick. The excuses that streets have made about calorie counting is total B.S. Such a shame.
Purchased in December 2020 for $6.00.
The quality of this product has been greatly reduced.
The chocolate is not as thick and tasty and the ice cream flavour has been watered-down.
Purchased in November 2020 for $5.00.
No longer a treat
Magnums have changed from being a delicious treat to being an unpleasant, expensive waste of money. First thing I noticed was that they are smaller, what used to be a lovely thick layer of quality chocolate is now a thin coating of cheap chocolate and the ice cream tastes watery and tasteless. Last time we will be buying them
Purchased in October 2020.
I got the magnum salted caramel in a tub. It tasted like smoke BBQ chicken quite gross
Purchased in October 2020 at Woolworths for $9.00.
Downsizing gone too far.
I've just tried the new ruby magnum. Not bad. But, do the people at streets think they could make them any smaller? This is downsizing gone out of control. I'm not against any business making profits but, stuff me with green apples, this is straight out theft. Not buying anymore.
Purchased in September 2020 for $4.70.
Change for the worse ☹️
Use to love buying the mini magnums for an after dinner treat but it seems they have changed their recipe And the ice cream is now tasteless and soo disappointing. I won’t be buying them again until they change if back. Who was responsible for the taste test...... FAIL
Purchased at Foodland .
Streets have hit a dead end
Bought a box of 4 while on specials at Coles earlier this month. It had been months since I'd bought any - mainly beause they were rubbish the last time. I was gobsmacked at how watery the ice cream was.These used to be a real treat. They're now like a chocwedge. Streets , whoever has taken over the reins there has ruined this once lovely product. If it ain't broken, don't try and fix it !
Purchased in August 2020 at Coles for $5.00.
Other Ice Creams
ProductReview.com.au has affiliate partnerships. These do not influence our content moderation policies in any way, though ProductReview.com.au may earn commissions for products/services purchased via affiliate links.