I used to love Magnum ice blocks when they first came out but they haven't been the same since they started aerating their ice cream - yuk! Like all manufacturer's when they have cornered the market, they look for ways to increase their profit. The chocolate coating is delicious but the ice cream is not as luscious, creamy and dense as it used to be. And they thought no-one would notice! These days I am really enjoying Coles Classic Ice Blocks - a Magnum copy. Chocolate coating is nothing special but the inner ice cream is how Magnum used to be before the big wigs got greedy
Chocolate coating definitely