Could not be unhappier. Worse customer experience from Apple. I bought a new iphone 17 pro max online. Camera had issue so organised repair via australia post as i live in regional, vic. I sent in my iphone following their instructions and their shipping label. The auspost tracking said it was delivered a few days later. That was over 2.5 weeks… Read more
ago. My support ticket was never updated this whole time and now they can’t find it and all I get told is just wait and keep waiting and wait some more with zero update on where my phone is! Even the “customer relations” person my escalation is being dealt with can’t appear to relate to a customer. What a shame- Apple used to be excellent back in the day. Now it seems they are great when you buy something expensive and sparkly but forget it if you have any issue with a device. You can’t get any answers! You can’t even speak to someone that appears to understand anything about your case. This experience makes me feel like I’ve been victim of some shady scam company wanting to steal your iphone and quite frankly theres no reassuance from anyone that has put my mind at ease about it not being one!
I dropped by the Canberra City Apple Store to sort out a minor problem with my iPhone 17. John (from Manila) greeted me with a smile, listened attentively to the problem, and fixed the problem in five minutes. This guy was simply magic and deserves to be nominated as the employee of the year! Thanks John!!! Show details
Couldn’t buy the watch and got trapped in Apple’s automated support loop I tried to purchase an Apple Watch that appeared online, but both delivery and in-store pickup were unavailable. The website did not clearly explain whether it was out of stock or unavailable in Australia. When I contacted Apple through Messages, the automated assistant… Read more
repeatedly sent me back to the same purchasing page instead of answering whether the watch was actually available. After wasting considerable time going through the same loop, I was only told that live chat was closed.
Apple’s online shopping process was confusing, frustrating and unnecessarily time-consuming. I eventually gave up and purchased the watch from another retailer. Apple needs to show accurate regional availability and provide customers with a straightforward way to reach a real person.
Reviews with attachments
iPhone 16pro 256Gb Expensive mistake – Apple We bought iPhone 16 pro recently and got into problem immediately with camera app crashing continuously. Contacted apple support multiple times and ran through many diagnostics without any root cause and fix. Temporarily problem gets fixed for 1-2days by hard reboot but its not a fully working phone. After 1 week or more of struggle today… Read more
apple support mentions its issue with some devices and engineering team is aware of the issue. No ETA no repair or refund or replacement for us. We are left with a 2000$ dud.
Too BIG to FAIL – I have an issues with my Apple Watch. The screen is flashing while on a night mode. I went Apple and they said it is software issue and reinstall the Watch. Didn’t worked. Second visit to the store - no one was able to assist as all the Apple Watches specialists were busy, also no appointment online. I call Apple and they suggested to go to… Read more
shop so someone can assist. So contacted 3 times and not resolved. Have to go again for third time. Very disappointed with the service
I bought an Air Mac 15 inch 2025 laptop in August 2025 and a Pro Max 12 iPhone for the first time. Since day one I have had over 70 calls to the Apple support team call center weekly, and non of these duds know how to help and con the entire system. The laptop can't get mail from Apple iCloud, using up data due to Apple's 3rd party software… Read more
flogging the device storage. It's a 512 capacity laptop however Apple uses over 60 GB advertising their software and using up my device storage. The laptop has issues with sinking photos, backups, server issues, frequently having to change the passwords, security issues, the list goes on and on!!! The mobile heats up, software issues, security problems, the so called Trusted Devices are NOT trusted. I have over 40 cases submitted to the call center with case numbers, no one knows how to help and resolve the problem. This is a very dishonest misunderstanding deceptive company as the goods are not fit for purpose. You pay a hearty price to buy Apple products and the service level is just unacceptable calls going to countries where they don't understand what they are doing, poorly trained staff. Throughout the 11 months I have had problem after problem with Apple products. It's not worth the money you pay, it's all a misunderstanding lie to rip off the public. This case has been reported to the ACCC and I am taking Apple to court soon.
I hate dealing with Apple, they allow poor content in their app store and deny refund requests. Constant issues with harware and software, none of the support staff can speak English so it's seriously hard to understand anything they are saying. Over expensive items that just aren't worth your hard earned cash. Failed me totally. Show details
Booked a confirmed Genius Bar appointment for iPhone 14 battery replacement. Arrived to be told no stock - no prior notification given. Apple refused to offer any remedy and refused to respond in writing. Forced to purchase a replacement phone ($1,399) ahead of international travel. Formal complaint lodged with Consumer Affairs Victoria (Case C2026/03/012492)." Show details
Systemic failure of Apple’s repair process – 4+ hours of calls for nothing I have been a loyal Apple user since the iPhone 4s, but my recent experience with a repair for my iPhone 17 (Repair ID: A703292629) has completely destroyed my confidence in the brand. What used to be the gold standard for customer service has devolved into a disconnected,… Read more
automated mess.
My phone was sent in for a screen repair over five weeks ago. Since then, I have been the one doing all the heavy lifting to get an update. I have spent a total of 4 hours and 14 minutes on the phone across six separate calls. Each time, I was told to "be patient" because a part was on backorder. I followed their instructions to the letter and waited for the promised callbacks.
Instead of a resolution, I received an automated email stating that my device is being returned unrepaired because I was "unreachable."
It is clear that Apple’s automated systems do not "talk" to their manual support cases. While I was actively speaking with senior advisors and waiting for their updates, an automated timer was apparently counting down to cancel my repair.
To be told I haven't communicated after investing over four hours of my own time is insulting. I am now being sent back a broken device after a month of being strung along. If you are expecting the "Apple Experience" of old, be warned: it no longer exists. I am seriously considering switching to another ecosystem after this.
Pros: None. Cons: Total lack of internal communication, automated systems overriding human support, massive waste of customer time.
Delivery time misleading and deceptive Bought an iPhone online on Thursday. Clicked the all the options which said the iPhone would be delivered Friday (next day) to my postcode with free standard shipping if I bought by 2pm. Have photo evidence of this and can reproduce even now on my phone. Once my payment went through, it updated to say my… Read more
iPhone would arrive the following Wednesday to Friday.
It’s now the following Monday evening and the iPhone hasn’t even been shipped.
Multiple calls to Apple and they don’t care. First person last Thursday offered to cancel my order so I could pay extra for shipping and did not honour the website.
Called again today on Monday and was told if it’s here late and arrives next week that’s ok because it can just be delivered anyway. I explained again no it’s not I needed it last week as expected and I’ll be interstate next week so it does need to arrive ASAP but she couldn’t / wouldn’t do anything.
Reported to ACCC
Even canceled prior to trial period, but tried to take the money out even no subscription’s. Should contact financial ombudsman and ACCC to take action against them. Really disappointed ☹️ Show details
Apple is starting to feel like a scam operation. A lot of free apps now require in-app subscriptions, and it’s incredibly easy to make accidental purchases. Getting a refund is nearly impossible. My son downloaded an app called Picsart, which was listed as free, but after I updated to the latest iOS, Apple somehow removed the parental controls.… Read more
Then, they charged me $108.99 for this useless app. I’ve spent three days trying to get a refund, but both their billing and customer service departments have been completely unhelpful. What exactly are these departments even for?
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On Tuesday 7th October 2025 I purchased this for $89.95 so I could put my charger, USB-C Cable and Magic Mouse into it to keep it safe while I am travelling. On Friday 10th October 2025 I just received an empty box so I rang Apple that same day and they gave me a full refund for the inconvenience. Show details
Don't buy their BELKIN INVISIGLASS. At $55.95 you'd think it would be a good product but NO. We've tried 2 x $55.95 each. Impossible to attach. No instructions. Always tiny black spots. Cant' get bubbles out no matter how hard you try. You ring APPLE and you get a BOT who messages you and says you can't Return as it's 14 days but it's been 2… Read more
days??? Buy the SPIGEN at $22.95 instead IT'S PERFECT and EVERYBODY RAVES ABOUT THEM. Do not touch Belkin from APPLE.
Latest follow-ups
I purchased an iPhone 16e from Officeworks Osborne Park in February 2025. From the very beginning, the device had persistent network and connectivity… Read more
issues.
I took the phone to an Apple Store in March 2025. Diagnostics showed no fault. I even allowed remote screen sharing for further diagnostics, but they still claimed the device was fine.
Following Apple’s advice, I changed my mobile provider, but the problem remained. The same SIM card works perfectly in iPhone 7, iPhone 12 mini, and Android phones — only the iPhone 16e is faulty.
In April, Apple sent me a replacement device, but the same issues continued.
In July, I returned to the Apple Store. They tested the phone again and told me “there’s nothing wrong.” They refused to offer a new replacement or a different model.
Apple claims they are still investigating the issue — but it’s been over 5 months.
I even contacted Apple’s executive team ([Name Removed]) requesting a different iPhone model — but received no response.
After 15 years as a loyal Apple customer, I am deeply disappointed. Apple failed to take responsibility and provide a proper solution.
Follow-up · Follow-up (September 2025): Unfortunately, the situation has not improved. Officeworks has still not responded to my complaint, even though the deadlines have long passed. Apple sent me a replacement device in April, but the same issue reappeared. When I personally went to the Apple Store, they told me there was no fault and refused any further… Read more
Follow-up · FOLLOW-UP – 14 August 2026: I would like to add further information about the Wi-Fi problem mentioned in my previous update. This problem does not occur only occasionally – it happens frequently. I have NBN Full Fibre internet, and the normal… Read more
I would like to add two more problems that I have experienced with my iPhone 16e. The first problem… Read more
APPLE the cash cow jumping over the rainbow! – It is a total shame that a company such as Apple having been leader of IT equipment for many years, has dropped so far since the death of Steve… Read more · 1
Jobbs.
The quality and service has declined considerably as has the ethos of management under the current CEO. where it has become profit over quality and deception over honesty.
I have been an Apple user for 30 odd years; recently having the distinct dis-privilege, having been told that my iPad, which is approximately eight years old, was no longer able to receive updates due to the fact of the new chips being much faster and therefore my iPad is virtually redundant.
Apple also promote services, such as App Store, which apparently is nothing to do with Apple staff. If you believe what you are told whilst on the phone to Support requesting a refund for apps that either do not work in Australia or do not work as they should, and whilst being refused the refund and denying the claim after dispute.
This company not only has tawdry business practices, but also seems to espouse an attitude: that they are above and beyond the premise of law. It is about time that people, who are treated so poorly by Apple stand up and make claim to your authorities for abuse of civil rights; reporting your concerns and problems to your local authorities, so they may act on your behalf, to attain remedy for the products and services which you have paid quite considerably for!
Follow-up · After posting my original review I continued to engage with Apple’s support team and monitored recent changes in leadership and policy. Since then I’ve had a markedly better experience: response times improved, refund and repair processes were clearer, and the staff I dealt with were more helpful and transparent. While I still expect consistent… Read more
Follow-up · Recent experience has shown that under the new CEO; Apple technology has returned to the company! Apple is a company with an enormous potential to grow with true innovation and leadership! Let’s hope that it’s the technology that will do the talking and not the corporate culture of pricing up…up…UP
I went into the Robina store intending to buy an Apple Watch Series 11 (46mm Natural Titanium). I had previously spoken with Apple Online support about a price match, as JB hifi had it $1159 and was told they can match to $1206. They ask if I wanted… Read more
to order, I asked if how long and they said it will be 1-2 days, then I asked if the watch is stoked in apple stores to which they replied all stores have apple stock, so off I went to the closet one, Robina. Only to then find out they can’t price match to the quoted online store value, though there may have been a misunderstanding on the phone about whether the physical store could honor the online quote, the in-store handling was very frustrating.The store manager explained that because the competitor's deal was "online-only," their computer system strictly blocked them from matching it to the online price, He told me it would be better to just buy it from the competitor instead. He even pointed out that they had the watch in stock right then, and that I could buy it at full retail price if I didn't want to wait for shipping.It felt incredibly greedy and indifferent to tell (me) a customer to either pay full retail price or leave empty-handed.Their absolute lack of flexibility ultimately forced me to leave and order online. So they lost a sale. I ended up purchasing the exact premium 46mm Natural Titanium watch online through Woolworths instead for just $994.75. Even though I had to wait a few days to get the product delivered, it was completely worth it to save $344.25 compared to Apple's in-store price. Or the online quote, If Apple’s own stores Managers are going to actively advise (me) a customer ready to buy, to buy elsewhere rather than solve a customer service issue, it really does make more sense for one to give your business to other retailers that sale the same product (as you get same warranty). Apple your sales logic makes no sense other than exploiting a customer an being greedy as this premium product from any other supplier is online order only (not stocked) but they can order and sell cheaper then the actual store.
Follow-up · No alternatives offered by staff
Positive reviews
A senior advisor Andrew finally realised that the problem could have been avoided with a new adapter and a new cable , he was spot on as a replacement sent to me has solved the problem of my iPad not charging , this could have been fixed ages ago but it has taken nearly 12 months of negotiations Show details
Went into Apple Penrith store on Wednesday July 8 to ask a range of questions about Mac’s and iCloud amongst other things. We were greeted by Tara who was extremely knowledgeable, helpful and patient with us when she had to explain things several times. Our experience was first rate and we left with the Mac that was going to best suit us. Tara was delightful, full of personality and encouraging, all of which helped to make our visit positive. Show details
Apple Australia I give you 5 starts because I love you products but I have a real concern, please ready... WARNING CRIMINALS OPERATING OUT OF THIS DELIVERY STATION IN MULGRAVE MELBOURNE! 2025 Apple Iphone17 been stolen! Purchased on the Amazon and no one at the Amazon call center THAT'S NOT IN AUSTRALIA wanted to help. APPLE Australia your… Read more
products being sold on Amazon and going through the delivery station in Mulgrave in Melbourne is being run by criminals. Please help us consumers.
Negative reviews
They don’t have any human recovery team. So they control your data the way they want-don’t use apple. I am going to start using android from now on. Also I have only ever used IOS my entire life and can say it is getting worse day by day.
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i hate apple team for steeling money from people who is on a penison awhen they use a apple card and when it gose to the apple account we should be able to use it in online store or allowed to get a full refund i have lose over $1000 now i want my refund or i will be going to the acf and internet if i dont get it back i will expose how you make iphones Show details
Apple is trying to force many people with slightly older iPads onto IOS 26. Don’t upgrade if you have a Generation 9 ipad. I have two Gen 9 iPads, both 64GB, that were bought new from retail store JB HiFi only 18 months ago (Oct 24). If I upgrade to the new version of IOS, the operating system and system files will increase in size by up to… Read more
10GB… up to nearly 30GB. This will leave me without enough free storage to even use the iPads effectively.
The battey life between charges will greatly reduce, as IOS 26 drains the battery much faster for many of its useless “bling” effects. And IOS 26 is simply “choppy” or “stuttering”on many slighly older iPads.
Many people report their older ipads running hot with IOS 26… over 40 degrees C. That’s a computer cooking itself, in my experience.
There is nothing in the new “features” of IOS 26 that I want to use. The previous release of IOS… IOS 18, works fine.
A lot of technical reviews say that IOS 26 is a “dog” on older ipads and renders them useless. I have worked on operating system for over forty years… and I believe that IOS 26 is, indeed, a “dog”. Apple is going to lose a lot of long term , Apple customers, who will decide to try an Android tablet out of feeling betrayed.
Once you “upgrade” to IOS 26, you cannot revert to IOS 18, as Apple has deliberately removed the technical links to allow you to do that.
And Apple is still denying the problems with IOS 26, and trying to force older ipads onto it, by deliberately withholding security patch uodates.
Recent reviews
I arrived at the Brisbane City Stire 10:45 needing support for AirPods Pro 2 which had failed after only 2 years. Originally told 20-25 minute wait. After 15 minutes told it wouldn’t be until 12. At 11:53 hit a message saying they were ready. Checked back in and half an hour later still waiting.
I've been to Apple (Physical) Store three times. As always they insist on an appointment. They've never attended to us within 45 minutes of the appointed time. This last time my parking expired because the store staff were running late as always. I HATE the Apple Store. Apple seems to go out of their way to hire the most arrogant people they… Read more
can find. My wife now refuses to ever go in there again! Apple stores only destroy Apple's reputation. Oh, did I mention I came home without any way of having my Mac fixed.... Apple physical stores - Absolutely useless. Not at all customer focused.
I recently spoke with Apple Support regarding refunding in app purchases for a game. The game was a scam hence I requested a refund for the funds I spent. The manager I spoke with (Owen) was so unwilling to assist even after I provided proof of the scam. I think the staff members need to understand we are paying customers and customers need to be protected from scams. I was extremely disappointed with my interaction with Apple Support. Show details
Where is the thought for elderly people? My mother is 85 and she forgot her phone password, it locked her out. We went into Apple Fountain Gate and they were TERRIBLE! No compassion, no empathy, no care. Our options were 1. Wait for 3 hours to see someone or 2. Take the next available appointment which was Sunday at 12.15pm. Prior to the… Read more
appointment my mother had a serious fall, appointment was not attended. I cannot make another appointment on line nor can i get through to the store itself! NOT GOOD ENOUGH APPLE. Our elderly do not understand modern technology - NOR is there any thought for the elderly at all.
Been using Apple products for some time now ‘ many years! I’m thinking I’ve had enough, actually my family were discussing this constant update channeling structure they’ve got going on ‘ frustrating you with slower operations etc. Time for change “ Looking forward to seeing what’s new with Android systems. Apart from great economic savings. Show details
Never again will I buy through Apple Store. Delivery was not made of my product. Had to have signature for product during business hours. I can not have it delivered for signature during business hours. They would nnot deliver without signature. Even though 3 security cameras on the area. No compensation given. I am still without product and no refund. They have threatened legal action. Show details
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I paid over $3000 for the Mac 2025 Air Book 15, and $800.00 for the Apple iPhone 12, it has been a… Read more (+1 reply)