Supercoat Adult Dog Food

!!Caused ongoing diarrhoea and discomfort — disappointing for an adult dog!! I wouldn’t feed this to a stray dog, let alone my 3-year-old Cocker Spaniel. Supercoat with Chicken is marketed like it’s real food, but what’s inside the bag is barely a step above factory floor waste. Don’t be fooled by the “real chicken” claim — what they’re actually… Read more

using is chicken by-products: a slurry of ground-up necks, feet, skin, bones, and sometimes worse. It’s the stuff left behind after the good meat goes to humans.

Australia’s pet food industry has no mandatory regulation, which means companies like Purina can legally mislead you with vague marketing buzzwords like “natural,” “complete,” and “with real meat.” They don’t have to tell you what parts of the chicken are used, where it comes from, or even how much is actually in the food. And they certainly don’t advertise the cheap fillers like corn, wheat, beet pulp, and soy, which make up the bulk of the kibble. It’s basically flavoured cardboard sprayed with "chicken digest" — a disgusting broth made by enzymatically breaking down dead animal parts into a sticky flavour coating.

My dog had explosive diarrhoea, bloating, and discomfort the entire time he was on this junk. The feeding amount they recommend (up to 340g a day for a medium dog) is outrageous. Why? Because the food is so nutritionally empty, your dog has to eat twice as much to get the same nutrients — and then craps out half of it undigested.

Since switching to a real food brand that uses actual meat (no corn, no garbage), my dog’s stomach issues vanished. His energy returned, his coat is glossy again, and his stools are small, solid, and healthy — the way it should be.

Supercoat is cheap for a reason — it’s built on the backs of deceptive marketing, trash ingredients, and zero accountability. It is the definition of a low-quality, industrial waste product dressed up to look nutritious.

If you care about your dog, don’t f all for it. Dig past the branding and read what’s really in the bag. It’s horrifying.

Nolonger love supercoat – I used to love this dog food. Real Chicken or Real Beef. Dogs coat was shiny. Now no shine to coat, dog scratches and licks wall. He is no getting nutrients he needs. He is 5 years old. So I am now trailing other brands. Show details

Good quality – This dog food is pretty good, and I've never had any issues with it. The only thing is, it's a bit pricey, so I always try to buy it when it's on sale at the supermarket. Show details

Very impressive! – My Rottweiler X American Staffy thrives on this food and the vet commented that she has the shiniest coat around. She has good energy and is healthy. She's been on this for a few years now. No complaints, except for the fact it's now hard to get stock anywhere. Many people I know also feed their dogs the True Origin and are also very happy with the product. Show details

EXCELLENT – 10 year old staffy on daily chemo tablets and this food keep stools just right. She has half of purina and the other half Optimum 7+ biscuits which she had before going on chemo. Hint: Always introduce a small amount of any new food so it does not disagree with your pet. You never just go in all guns blazing and give a heap to them! I hate any fishy smells but these hardly smell a bonus. Show details

SUPERCOAT SHOULD BE BANNED – Currently have 2 very sick dogs after one feed of supercoat , one is going on 36 hours of diarrhoea and vomiting the other is about 12 hours in . SO MANY REVIEWS WITH SAME PROBLEM THIS BRAND SHOULD BE BANNED NEVER BUY SUPERCOAT DOG FOOD Show details

New smart blend caused diarrhoea to 5 of my Dogs for weeks now we have stopped buying it – After using super coat for years we have stopped using it now. This new blend has caused diarrhoea to my dogs. Even the kibble is 2 shapes which want the case before. Anyways new formula is not suiting my dogs so time to move on to other product. Supercoat is much more expensive with new packaging and seems to be poorer quality now. What a shame. Show details

Made our dog sick – This food makes our dog sick. We noticed the occasion loose stool since starting this food and we’ve now had 3 times she’s thrown up at 4am in our bedroom! We had thought maybe she had gotten into something outside but it’s been this food undigested coming up. Show details

Don’t Buy This Product – I fed my fifteen month old kelpie cross cattle dog this dry dog food and both times she vomited and then was lethargic and stayed on the bed. Not recommended. Show details

Great for my bulldogs allergies – My Bulldog loves this food, because she suffers badly from allergies we decided to try this one and it’s made an incredible difference, 4 years of terrible skin, medications but since starting this the only thing she has with her food is 5 virgin coconut oil treats that I make myself, she has not had any medication now for nearly 9 months! If your dog has skin allergies I recommend that you try this food  Show details

Fishy – Hey my mate loves the food he is human but he thought the chicken didn't taste like chicken but like fish. Can man u place chicken innit next time. Please

My dog is SICK – I just came out of the Emergency Vet in Sydney University. 3 days after my dog eat this food, he’s so sick now. I went sydney University vet clinic today for the consultation. If my dog is still sick, I’ll take this Fxxx company to the court. Terrible  Show details

Super coat true origin – I changed to this food after trialling a few different foods due to no longer being able to get the food I fed my dog his entire life. When he started this food he was skinny and recovering from being very sick from one of the foods he tried. He has done really well on this food he has gained back all the weight he lost no reaction or sickness… Read more

form the food and he absolutely loves it. =) this is one very happy customer and dog. He can't eat the regular super coat as he gets skinny on that one

My dog gets skinny on this – When I feed my dog this food he always loses to much weight I keep it down all the time but the protein is just to low for him. He does like the food tho and hasn't had an upset belly from it just gets skinny  Show details

Warning! This product may make your Dog Sick – Bought this product because of their good name, now not so sure. Our adult Labrador became sick within 5 minutes of eating this product. She was sick for about 24 Hours. I think Purina need to recall or warn people about this product, it could harm your pet. I can assure you we will never buy this or any Purina product again. Show details

works for my dog – my dog loves this food - no upset tummys here or adverse reactions i am mixing it now with a better brand to give variety would like to see bigger size biscuits though - they are small for a large dog Show details

My dogs love it – I feed this to my two kelpies and mix with cooked pet mince and vegetables. They love it and their coats are very shiny. Stools are firm and many people comment on how healthy they are. Show details

Won't feed it to my dog ever again! – It took 4 days for my dog to stop having runny poo after just half a cup mixed with her normal wet food and vomited over a 24 hour period after eating it. Never had a problem with the other 'flavours' but our dog will never be having the salmon one ever ever...ever again! Show details

Purina useless product – I started purina for a week and my puppy lost his appetite and had loose stool . he ate it willingly but It didn’t suit him at all he kept whining as if he had stomach pain Show details

Dog vomits after eating – Three year old Aussie Terrier in good health has eaten Supercoat Real Beef/Chicken since four months old without any problems. Dog is only fed a handful of dry food in mornings with main meal generally comprising home prepared real meat/chicken including organ meat and small amounts of rice/vegetables with a weekly bone for chewing. Dog has never… Read more

vomited up his main meal.

Internet dog food reviewer advises Supercoat True Origin is an improved formula, so bought 7 kg bag of Supercoat True Origin Salmon and Ocean Fish and introduced new formula slowly over a couple of weeks as advised. Once fed only True Origin in mornings dog started to vomit five minutes after consuming so have stopped giving him this food as it was obviously upsetting his stomach. I cannot recommend this product and will not believe anymore dog food "reviewers" again.

I notice Purina do not provide a satisfaction guarantee on its packaging so they can ignore unhappy customers and deny any refunds. Will only be feeding dog "real" food in future.

Smells vile – I have been feeding my dog Supercoat for many years. This morning I opened a bag and the smell is absolutely vile. With a use-by date of 2021 this product should still be edible. Perhaps Purina should have made a re-call of this obviously faulty product. Show details

Made my dog sick and im worried – My cattle dog eats bats, fish at the beach thats been washed up, cat poo, you name she eats it. She has eaten this and now is refusing, she sick, looks like shes depressed, has no energy just doesnt look right. I will never buy this again Show details

Smells like Chicken Manure – I have been giving my dogs Supercoat for years and never had any complaints, until recently after I purchased a new 7.5kg bag on special at Woolworths. As soon as I opened the bag I noticed it was quite smelly but thought it may have just been because I'd only just opened the bag. Within a week, my entire pantry cupboard where I store the food… Read more

smelt of chicken manure and my dog, who is not usually a smelly dog, absolutely pongs. I'll go back to the Real Beef as I dont believe the Real Chicken is that real. Dog food shouldn't smell that bad.

Diarrhoea for days – Supercoat gave my pup mad diarrhoea. I felt terrible for making him go through the suffering of having diarrhoea! Please do not feed this trash to your pup, they deserve so much better. Show details

Purina = Pure diarrhea – Do you hate picking up your dogs poop? Are you into super sloppy dog faeces that can only be wiped off your floor tiles as opposed to picked up? Do you enjoy seeing that look of shame on your dogs face after being unable to make it outside before their bowels burst uncontrollably? Well, if you like the texture of cream based soups that smell like… Read more

a barrel of farts mixed into a rotting corpse that only ate blue cheese and never bathed (prior to becoming a corpse) then this doggy diarrhea inducing product is for you, ya sicko.... For everyone else my recommendation would be, just dont buy it