Optimum 9400 blender is the shizz! – So glad I stumbled upon the Froothie website. I needed a blender as my kenwood was not belnding the kale up finely enough for the green smoothies I like to make so I did a lot of research looking at vitamix, ninja etc etc. I finally ended up settling on this one due to the manufacture and also the price. I received my blender back in January. The customer service was excellent and the website was easy to use. The blender arrived quickly. I was so excited to use. I make a lot of smoothies and it is definitely much quicker in this than my old blender and mulches things up much finer. It feels much more robust. I decided to try the Cheezy spinach soup out of the included recipe book and wow it tastes cheesy despte not real cheese. The book is a great addition. I enjoy watching the youtube videos provided by Froothie and watched how to use the blender to cut an onion (personal hate of mine) as well as make hummus and nut milk. So far I am loving this well built machine and its getting a heavy workout. Would not hesitate to recommend it to others. Heavy duty, spare parts, great service, extended warranty, does what it claims