Makin Life easier – I was about to buy the Nutri Bulliet but I had a Ninja blender & also a stick blender & I struggled with all these & want ed something that had the power, quality and speed to do the things in the kitchen that would make life a little easier & discovered Optimum. I use it for smoothies, making soups, deserts, nut butters. and anything that requires blending. Try this you won't be disappointed!!