ALDI Pink Lady Apples

I bought a 1kg pack of Aldi Pink Lady apples. When I opened the pack 8 out of the 9 apples were bruised. I returned them to the store where I was promptly given my money back. Aldi uses the line 'Good Different' in reference to their fresh produce. This was anything but good.

What is very annoying is that I completed a complaint form online to Aldi, and received a reply, including a 'sincere apology', but the person responding had the nerve to provide what I consider a glib, corporate response: 'It's great to know your product concern has been rectified.'

In what ways did this person think the issue had been rectified? At my inconvenience I had to return to the store to get a refund. I didn't trust that another pack of apples would be any better, so I left without apples, which is what I wanted in the first place. I will buy my apples elsewhere in future.

I appreciate the politeness, but actually it's something of a 'con', as it masks the lack of a real solution to my 'product concern'. It is patronising and insults one's intelligence.

Also, when completing the complaints form to select the store I purchased from, Aldi couldn't even spell the street name correctly!

Product quality and customer responses such as this are a great way to reduce Aldi brand equity. 'Good Different'? Not in this instance.