Oh, bad, bad move. I guess it was to keep price down after latest levy on alcohol content.
I enjoy a few full strength beers a day but then have some Carlton Mid just to "Stay a little longer". I wasn't aware of any lowering of alcohol content. It just happened that over the last 2 weeks, after a couple of Carlton mid, I asked myself, why will I have another can? I found myself stopping having the Carlton mid. So the last two weeks I have been bragging that I am drinking less! I only found out yesterday when I had ordered 4 blocks to be delivered, that the level was now just 3%. Geez, I mean, it was only drinkable before because they created flavor by increased hops, which was tolerable. I totally agree with all the above comments. The Manufacturers are smart and they will change it back. That is a given. JT
Many years ago my two favourite beers were Carlton Cold and Carlton Mid. I stopped drinking Carlton Cold when they reduced the alcohol content from 4.0 to 3.5 and reduced the stubby size to 330ml. The alcohol content went down, the stubby size went down and the price went up; go figure. They are now doing the same with Carlton Mid, the alcohol content has dropped from 3.5 to 3.0 and this weeks price at Dan Murphy's was $48.00 per carton. I refuse to pay that price for a low alcohol beer.
Purchased in March 2019 for A$35.00.
This will be the last time I'll be buying Carlton Mid. Just bought a block. Its like drinking fizzy water. No flavor, none at all.
I'm guessing changing it from 3.5% to 3% was a financial decision, only for them as its the same price.
I do hope as many people will complain as I have done, otherwise they won't learn . But I thought they would have learnt from the mistake they made with VB ??
MID no more, now Carlton MILD
Tastes very watered down, I was shocked to see they had reduced the ABV to just 3.0. Very sneaky but still the same price, it should be same price as light beer. I have not drank this product for over 6 months and I used to drink a carton a week for about the last 10 years.
I refer to it as Carlton MILD nowadays.
Alcohol reduction from 3.5% to 3%.
I have been drinking Carlton Mid for years but with the reduction to 3% I am finished with it. If this happened a year ago I only just found out about it July 2018. I drink it because it has a better taste than XXXX gold, but I also like to get a buzz out of my beer.
Sounds like profit gouging to me and that is probably the main reason I am giving it away, I hate being treated as a fool even though I may have been for a year.
Bring back the real Carlton mid!! and stop ripping people for a light beer priced at a mid strength. Drunk it for 9 years .. no more ...xXxX for me and I know a dozen that have done the same since the drop in alcohol content and watery taste.Shame on you Carlton!!!!! Sales figures would have to be telling you by now it was a bad mistake!!
November 16th 2019 Update: Shame
Very disappointed to see my favourite beer drop in Alcohol content and up in price. Wake up CUB and give us our beer back!!! Shame on you bean counters.. iron jack it is for now
Another Customer Lost by CUB
Been drinking Carlton Mid for approx. 20 years since Swan Gold changed its name and content. Was a big fan of Carlton Mid but not will look for another since the taste has changed, so will mine now. I don't subscribe to CUB's story of how people are changing to lower Alcohol content as Mid Strength beer sales grew by 18 per cent. I believe that it is to save the company paying higher excises. The price has not reflected the drop in content.
CUB - watch out for Great Northern
Nowhere near the same taste since the alc vol was reduced from 3.5. To 3
I have been drinking Carlton mid stubbies for many years but I have purchased my last carton since the alcohol volume has been reduced they are nowhere near the same taste I hope someone of importance reads this because your sales are going to suffer because they taste terrible now.
- Verified purchase
Used to Love it but it seems to be changing
I'm a long time lover of Carlton Mid even after fellow family members went off it years ago because they thought the flavour changed. Recently I have noticed cans with different codes on the bottom taste different. The 'A' cans taste like usual but the 'C' cans are flattish and dark and don't tempt me to drink them at all. So much so, I've been trying other mids while waiting for customer service to finally resolve my problem. I contacted them about it close to 20th of Sep and now they are trying to fob me off because I have gotten impatient as a result of it taking so long. I'm not drinking my fav beer, what do they expect? I hope for a positive outcome but if this a permanent flavour change, they have lost a customer.
gone from great to bad
since around oct.nov.2013 i & a group of my friends  have found that the taste or flavour of mid has gone.We have a common view that the beer now has a acid taste & the head or collar has gone from creamy & smooth too big bubbles to flat looking in fact it has turned all of us off which was our favourite beer to would you beleive 4xgold
More bitter than most
A very good Mid strenght from Carlton and its double hopped brewing gives it a nice bitter taste though not over the top. Tends to get a bit gassy after a few but with all mid strenght brews those who drink it would be doing it to lose a few kilos and last a bit longer.
Slightly more bitter than most.
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