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Ecom Capital

Ecom Capital

 Verifiedecomcapital.com
Ecom Capital
4.9

282 reviews

Positive vs Negative
96%4%
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Rates and Fees
4.7

 AI reviews summary 

Ecom Capital is highly regarded as a comprehensive educational and mentoring platform for individuals looking to start or scale e-commerce businesses. The overall sentiment is overwhelmingly positive, with users frequently highlighting the transition from having zero experience to successfully launching products and generating revenue. The service is noted for its high-touch support model and structured curriculum that mitigates the overwhelm typically associated with starting an online business.

Pros
Exceptional Mentorship: Users consistently praise specific coaches (notably Sienna, Crystal, and Joseph) for their responsiveness, deep industry knowledge, and ability to provide practical, step-by-step guidance.
Structured Learning Path: The program is lauded for its clear, modular framework that covers everything from product validation and manufacturing to media buying and scaling.
Strong Accountability: The combination of dedicated account managers, weekly coaching calls, and community support helps users stay on track and overcome personal barriers or "analysis paralysis."
High-Quality Resources: Reviewers frequently mention the value of the on-demand call recordings, Loom walkthrough videos, and live events in providing actionable insights rather than just theory.
Cons
High Financial Commitment: Multiple users mention the significant upfront investment, with one report of unexpected upsells and high costs for advanced tiers.
Inconsistent Service Delivery: While rare, feedback indicates that specific components like the website build service may occasionally fall short of the high standard set by the coaching staff.
Aggressive Review Solicitation: At least one user noted that the company incentivises reviews early in the process, which may influence the timing of feedback before long-term results are achieved.
Rigid Refund Criteria: A detailed complaint highlighted that refund policies are tied to strict performance and participation milestones, which may not account for significant personal or health crises.
Verdict

Ecom Capital is an effective, high-support accelerator best suited for beginners and intermediate entrepreneurs who require a structured roadmap and personal accountability to launch a brand. While the investment is substantial and requires significant personal effort, the majority of users report that the depth of resources and quality of coaching provide a reliable path to entering the e-commerce space.

282 reviews
5 Amir  · So much to learn, great place for networking, amazing coach and community.
5 Elliott M.  · Great value! High quality courseware and coaching to help you achieve your goals.
5 Leihn M.  · They take your dream to make money online & teach you step by step how to do it!
5 EarthKind B.  · Very proactive and intelligent on breaking products down! And also very helpful!
5 Bren Burey  · This ECOM BF event has been amazing. Sasha has the room hanging on to each word he says. We cover an in depth strategy and planning for Black Friday.
5 Fabio S.  · Amazing learning curve, worth it, recommend, invest in your future.
Tiffany C.
Tiffany C.QLD2 posts
  Fair Incentive

I thought I'd share my experience with the Ecom Capital Mastermind so far, as it's been a really positive one. I'm still fairly early in the program, but I've already learned so much in a field I came into with very little to no experience. What has stood out most is the level of support I've felt every step of the way. There's always someone… Read more

knowledgeable to guide you, answer questions, and help you keep moving forward. I've also been really impressed by how quickly the team responds whenever I've needed help, which is reassuring to know when you're navigating something completely new. Also, having a clear structure and blueprint has also made the whole process feel achievable rather than overwhelming.

The community has also been a real highlight. It's full of genuine, like-minded people who openly share their experiences, wins, and challenges, which is inspiring. Even though everyone is working on their own projects, it feels like you're all on the journey together.

The biggest gain for me is that the program really suits the way I learn. Having regular check-ins has made a huge difference in keeping me moving forward and accountable, and the team does an amazing job of meeting you where you are and breaking the process down into manageable steps. I'm really looking forward to continuing to build on what I've learned so far with the ongoing support and expertise of the team. And I'd recommend this program to anyone who's considering it.

Paul D
Paul D
  Verified

My experience with Ecom Capital has life changing. I went from zero experience in online retail (and minimum computer skills) to a successfull ecom brand doing 6 figures/month. I've been able to quit my day job and work according to my schedule. Their teachings and support took me from product selection, brand creation, website, meta ads, email… Read more

marketing and AI tools. Their coaches are all experts in their fields and the coaching support is excellent - anytime you get stuck or want to improve, a coach is always there to assist you. Would highly reccommend Ecom Capital for anyone looking to start an online business.

Maria A.
Maria A.
 

I’d had a few eCommerce product ideas sitting in the back of my mind for a while and had explored several different opportunities, but the team at eCom Capital stood out straight away. They had the right energy, and more importantly, the right coaching and tools to help turn my ideas into reality. One of the hardest parts of running your own… Read more ·  1

business is doing it alone — without people to bounce ideas off, seek guidance from, or simply talk things through with. With eCom Capital, I’ve gained a clear platform to work from, step-by-step modules to follow, and a team of experts supporting me through every stage. The online community of fellow business owners has been an added bonus.

I’m so glad I invested in the Mastermind option. As a marketing professional, I understand the importance of momentum, and as a mum, I also know how hard it can be to find the time to make things happen. Making this investment has been absolutely worth it. My product is now on track to launch within four months of signing up, which is incredibly exciting.

Reviews with attachments

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Michelle
Michelle
  Fair Incentive

Awesome event learning lots and information to take action on and get results not just shelf life info Show reply

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Sian
SianVIC3 posts
 

Inspirational Mastermind Event! Having worked in Personal Development and Case Management in vulnerable communities, I knew that I needed something more, for myself and my future. We are living in such uncertain times, the tides are turning and I wasn’t going to miss the train! I didn’t want to rely on minimum wages, Government Pensions &… Read more ·  1

subsidies, or Superannuation payouts. I’m better than that and I can do better than that! I had researched and studied Ecommerce for a couple of years, both in the US & Australasian markets, finally settling on Ecom capital. It was the best decision I have ever made! It is literally a license to print money! The ‘hand picked’ Mentors & Coaches are second to none! They all have their own Ecom brands and businesses and are not afraid to put their money where their mouth is! A realisation (around 40 years in the making) came to fruition during the Mastermind event and I finally hit my ‘limiting beliefs’ out of the park! They literally give you a blueprint to succeed in the ecommerce space. Successful people take immediate action! Enormous thanks to Sasha, Ash, Ben and the phenomenal team at Ecom Capital…..

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Lonny D.
Lonny D.
 

I am really happy that I purchased the program super supportive community! Can’t wait to see what comes of it! Show 2 replies

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Lorelle P.
Lorelle P.QLD
 

I can’t speak highly enough of the value packed into ECom Capital’s Mid-Year Earnings Summit. It was an incredibly well-structured and insightful event that delivered actionable strategies, fresh perspectives, and a much-needed reset on where to focus energy for the remainder of the year. What stood out most was the depth of practical knowledge… Read more ·  1

shared—from marketing funnels and product positioning to mindset and momentum. Every session felt like it was designed to push the needle forward and eliminate the guesswork from scaling an eCommerce business.

This summit wasn’t just theory—it was execution-focused and truly empowering. I walked away with clarity, a stronger game plan, and the motivation to take bold action.

If you’re serious about building or scaling your brand, attending an ECom Capital event like this is a no-brainer. Absolutely invaluable.

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Richard Kloester
Richard KloesterVIC
 

The best money I have ever spent. These guys really know what they are talking about. I have been with Ecom Capital for almost a year and I love it. Very professional company.

Latest follow-ups

Kimberley Resident
Kimberley Resident2 posts
 

What an amazing experience so far. I am glad I took the leap and jumped on board with Ecom Capital, professional, well organised, structured and very supportive, thank you so much. Show reply

 Follow-up  · The amount of learning content inside Ecom Capital is incredible — there’s so much to dive into, and the resources, support, and follow-up are genuinely amazing. The team is extremely supportive. My biggest challenge was feeling like I’d been thrown into the deep end, totally out of my depth at first. But the support network is always there, positive, and just an arm’s reach away, which makes the journey feel so much more doable.

Cat S.
Cat S.SA2 posts
  Fair Incentive

Great Company and great people, the team is super helpful and are keen to make your dreams come to life. Its a struggle but they are making it alot easier to understand the concepts of Ecommerce. Show reply

 Follow-up  · Super supportive and helpful, constantly striving to want you to succeed.

In-depth reviews

Christine
ChristineNSW2 posts
 

I have never left a negative review for a business before. I am not someone who complains publicly, and I genuinely hoped I would never need to write a review like this. However, after spending the last year attempting to resolve my concerns directly with Ecom Capital, including through NSW Fair Trading and NCAT, I feel a responsibility to share… Read more

my experience so that prospective students can make an informed decision.

I joined Ecom Capital after being assured that if I followed the program and implemented the system, I could build a successful e-commerce business. A significant factor in my decision was the representation that participants who followed the process and were not generating approximately $10,000 per month within three months could be eligible for a refund under the company's guarantee.

Based on those representations, I took out finance to fund the program, which was organised by Ecom Capital.

The course fee was approximately $24,800. However, the finance arrangement increased the total amount repayable to almost $38,000 once fees and interest were taken into account.

I did not fully appreciate at the time the extent of the additional costs required beyond the course fee itself. One of the conditions attached to the advertised guarantee required participants to spend at least $50 per day on advertising over a three-month period. This represents a minimum additional advertising spend of approximately $4,500 before considering product costs and other business expenses.

In my experience, the true financial commitment was substantially greater than the headline course fee alone.

My biggest concern relates to what I consider to be a significant omission in the training. Trademark protection was never discussed during my sales conversations and was not raised during the numerous coaching and mentoring sessions I attended over approximately nine months. As a result, I encountered serious trademark issues that have consumed an enormous amount of my time and resources over the past year.

Instead of focusing on growing my business, I have spent hundreds of hours dealing with trademark-related problems, gathering evidence, preparing submissions and attempting to resolve issues that I believe could have been avoided had appropriate guidance been provided at the outset.

I repeatedly raised these concerns with Ecom Capital and was asked to provide extensive documentation regarding my trademark situation. During those discussions, Ecom Capital indicated they would contribute towards engaging a trademark attorney to assist with the matter. Over an extended period of time, I spent considerable effort gathering documents and responding to requests for information in the belief that a constructive resolution was being pursued.

After I had provided the requested material, the commitment was later withdrawn. I found this extremely disappointing given the amount of time and effort I had invested in attempting to resolve the issue cooperatively and in good faith.

I also requested copies of notes and records relating to my sales discussions. My request was declined on the basis of privacy concerns, despite those discussions being central to understanding what representations had been made to me prior to enrolment.

What has frustrated me most is not the fact that starting a business involves risk. Rather, it is the amount of time I have spent trying to resolve issues and seeking a fair outcome after raising legitimate concerns.

I have also spoken with a number of former students who expressed similar concerns regarding the guarantee, the costs involved and the outcomes they ultimately received. While I can only speak for my own experience, those conversations reinforced my decision to share this review publicly.

The financial impact on me has been significant. Beyond the course fees, finance costs and advertising expenditure, I have spent the past year pursuing the matter rather than focusing on building my business.

I appreciate that others may have had a different experience. This review reflects only my own experience and is based on events that I can substantiate with documentation.

If you are considering this program, my advice would be to obtain independent legal and trademark advice before launching a brand, carefully assess the total financial commitment involved, and ensure you fully understand all conditions attached to any advertised refund guarantee.

Had I known at the outset what I know today regarding the total financial commitment, the conditions attached to the guarantee and the issues I would later encounter, I would not have enrolled.

Ecom Capital
Ecom Capital    

Hi Christine, Thank you for reaching out, as this… Read more

Simon Ansoul
Simon AnsoulNSW2 posts
 

My partner and I joined Ecom Capital to launch an e-commerce business from scratch. She is leading the business day-to-day, and I joined mainly to support her through the process. We are currently about halfway through the program. Our product is due to arrive within the next few weeks, with our launch planned shortly after. What has impressed… Read more ·  2

us most is the course structure and the coaches' support. Building a business can feel overwhelming, but the program breaks everything down into manageable steps and provides a clear roadmap from idea to launch.

The coaching calls have been valuable, and whenever we've had questions, the team has been approachable and willing to help. It's also been encouraging to connect with others at different stages of their eCommerce journey.

While we're not launched yet and can't speak to long-term results, we can say that the program has given us the confidence, knowledge and accountability to keep moving forward.

If you're looking for guidance on launching an e-commerce business and are willing to put in the work, Ecom Capital has been a positive experience for us so far.

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Andrea P.
Andrea P.
  Verified

I’m currently in Phase 3 of the Ecom Capital program, which is the launch and media buying phase, and I’ve been working with Joseph as my coach. So far he’s been a huge help. He’s clearly got a lot of experience in eCommerce and media buying, but what I’ve appreciated most is that his advice is really practical and easy to understand. The… Read more ·  1

materials he has provided are very thorough, and the Loom videos are especially helpful because they show you exactly how to work through things step by step.

I had been a bit MIA for a while because life got hectic, so coming back into the program could have felt overwhelming, but Joseph has helped me get back on track and focus on what actually matters for launch.

I’ve also found the group calls really valuable, particularly with Adrian. He gives great advice and the standard of coaching feels really strong.

I’m not launched yet, so I can’t speak to results at scale personally, but in terms of support, guidance and clarity, my experience has been really positive.

Recent reviews

M B.
M B.
  Verified

Exceptional team, I delayed going ahead for a year as it just didn’t feel like the right time. It took me around 5 months to launch and after 3 months I achieved what I set out to achieve in sales. A lot of learnings from the team at Ecom capital and a big part as to the success, I’m coming up to my second year which I will be going ahead. Show reply

Craig W.
Craig W.QLD
 

We joined Ecom Capital with an idea for a product and no knowledge of where to go from there. We learnt from their resources how to first validate the product, get it manufactured and how to get it to market. The resources and personal help we have received has been outstanding from both the Ecom Capital guys and girls and the community they have… Read more ·  1

built. We made just shy of $10,000 last month and can't wait to keep scaling our business with Steve in Phase 3. Highly recommend giving them a go!

Bereha K.
Bereha K.
 

Warda has been an incredible mentor throughout my time at ECOM Capital. As a Development Lead and Senior Content Strategy Coach, she brings so much knowledge and attention to detail into every session, especially her CapCut and content creation trainings. She has a real eye for what makes content work — particularly reels — and explains things… Read more ·  1

in a way that is practical, clear, and easy to apply. Her feedback is always thoughtful and constructive, and you can genuinely tell she wants the best for every mentee she works with.

Beyond her skills, Warda is extremely supportive, approachable, and encouraging. I feel very lucky to have had her as a mentor and have learned a lot from her guidance.

Tinie
TinieNSW
 

Joseph has been amazing to work with. He always goes above and beyond and has attention to detail. Joseph always has good ideas and constantly creates informative videos to help fast track our progress. I've enjoyed working with Joseph, he is responsive, efficient and very easy to communicate with. Highly Recommend. Show reply

Emma B.
Emma B.NSW
 

I had a great experience with Ecom Capital. The team was incredibly helpful and friendly from the start, making the whole process feel easy and approachable. I came in with no experience in ecommerce, but they really took the time to guide me through everything step by step. They explained things clearly, answered all my questions, and gave me… Read more

the confidence to start learning and understanding the online business space. I never felt overwhelmed because they were always supportive and patient.

Overall, I’m really happy with the experience and would definitely recommend Ecom Capital to anyone looking to get started in ecommerce, especially if you’re a complete beginner.

Shain LK
Shain LKSA
 

Ecom Capital provides extremely detailed course content that gives you a strong, practical understanding of how to build and grow an eCommerce business. The training is well laid out, easy to understand. The support from the team has also been outstanding—they’re always quick to help, knowledgeable, and truly committed to helping you succeed. I’d highly recommend it to anyone looking to take eCommerce seriously. Show reply

Jad M.
Jad M.WA
 

Legit Ecom experts that has many successful stories. hands on support and great community. Our Coaches Erno and Eliah has been great help in our Journey. very recommended if you want the support and don't know where to start, and people who hold you accountable. Show reply

Zenab B.
Zenab B.
 

In just 3 months of joining Ecom Capital, we generated over $10K in revenue — and the structured courses and organised coaching program were a big part of that. Having group call recordings available on-demand is a great touch that sets them apart. The website build service was the one area that fell short, but for growing an ecommerce business, they deliver. Show reply

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Chris
Chris
 

The staff are absolutely brilliant. Knowledgable, dedicated, and professional while being relatable. Very patient, attentive, and committed to getting you results throughout all phases from niche and product selection, branding, store building, and marketing. Whether you are starting out on your eCom journey, or looking to level up your business, eCom Capital should be your go-to. Show reply

Chloe
ChloeQLD
 

My journey so far has been such an amazing experience! The education is mind-blowing and very high quality and the one-on-one support and guidance by my amazing account manager Erno has been a true game changer. All the training modules are very easy to follow, and the in-person event was so surreal I cant wait for the next one. Show reply

CKumar
CKumarQLD
  Fair Incentive

I was overwhelmed with my new e-commerce project, however my account manager SA made it easy for me. Good start for me. Long way to go. I hope to utilise my potential to the best with professional guidance and friendly mentors from ecom team. Show reply

Nilupulie D.
Nilupulie D.VIC
 

Joining the Ecom Capital Mastermind Programme 10 months ago was one of the best decisions I’ve ever made for myself and my business. I started with absolutely no background in eCommerce or business, but the journey so far has been incredibly rewarding. I’ve had the opportunity to work closely with three amazing coaches — Ashlee, John, and Joseph… Read more

— through one-on-one calls. Their guidance has been invaluable. They helped me choose a product aligned with my interests, validated the idea, and supported me in creating content. With their help, I’ve now successfully launched my product, which feels like a huge milestone.

What stands out the most is how much I’ve grown, not just professionally but personally as well. The support, knowledge, and structure provided by the programme have given me confidence I didn’t have before.

I haven’t second-guessed the investment for a single moment. I’m truly grateful to Ecom Capital for everything so far, and I’m excited to see where the rest of this journey takes me.

Ajish
AjishNSW2 posts
 

Ecom capital provides a structured and accessible introduction to the fundamentals of online business and digital commerce. The platform is particularly effective for beginners, offering clearly organized modules that are easy to follow and progressively build foundational knowledge. Ecom Capital serves as a reliable resource for individuals… Read more ·  1

seeking to develop a basic to intermediate understanding of eCommerce. With further refinement and expanded content depth, it has the potential to become a more robust and comprehensive learning tool.

Bryony
Bryony NSW3 posts
 

Amazing! Great company to work with! I started with zero idea as to what company I wanted to start, and Ecom Capital helped and guided me the whole way through! The team is incredible and I have loved working with them all! Just renewed for another year as their expertise and knowledge is so valuable!! Show reply

Lorraine
Lorraine
  Fair Incentive

The coaches and the community are great. I signed up for the Mastermind program and you are guided through the whole process step by step. You do the work yourself, but the coaches are there to support you and you can ask other people in the community for any advice. The learning modules are clear and concise. You never feel that you are on your own. Certainly a good investment. Show reply

Peter J.
Peter J.
  Verified

My Experience with Ecom Capital has been absolutely amazing!! I love the structure as a whole and the ethics behind it!! I have learnt so much professionally and personally! Nothing but love for Ecom!! Show reply

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