J2 Group

J2 Lead generation agency - Expensive yet completely unsuccessful experience – Expensive yet completely unsuccessful experience. Just completed 3 months long marketing campaign with J2 Lead generation agency, which costed me AUD 7590.00 and yielded ZERO results! I did believe what their sales person assured me before signing their agreement, which was that there will be clients as this is what they do and are good at, plus they already had similar experience with another business trading with similar products as mine. So I fell for it. Their agreement is smartly crafted, releasing them from any responsibility, where the client have no way in challenging them, even if they just took the money and delivered nothing in return, which is this particular case. For clarification, my company represents exclusively a large European pet accessories manufacturer, where we offer discounted factory pricing for an impeccably manufactured goods, vast difference to the Asian imports flooding Australia, quality and cost. Here people can have a look: www.amiplay.au So a month into the campaign I started picking up mistakes they were making, such as not approaching decision making individuals, but instead wasting time with approaching the incorrect people and inquired about, to which I was assured that those will be corrected. It wasn't. Going forward I got a lot of contacts completely unrelated to my business, which was a complete waste of time and recourses, however this has been counted in their metrics as a successful lead, as the report would look nice. All major clients I was looking for to get in touch with were not approached, or even if they were, I've never heard from them. How their campaign works: They obtain a list with businesses according to some search words. In a premade template the name of a person working in this business is incerted and the email is send via my personal LinkedIn account, so it looks like I am sending it, but Is this the correct person to deal with even they don't know. This process gets repeated 3 times per contact in a span of few weeks. If the business replies, the contact get sent to me. As I mentioned above, the vast majority of these leads were completely unrelated to my business, or were not in a position to even organize a zoom meeting. It has been a bad experience, but the lesson I've learned is that when something sounds too good to be true, it absolutely always is, needless to say I will not be doing any further business with this people.