King Kong

I don't think I've ever seen us make a worst investment then working with King Kong. We paid 35K for set up. 4K for 3 months of management. 15K in ad spend. They delivered 1 qualified lead. 62K USD CPL. The response we got... Blamed it on the ad manager, accepted no responsibility, and didn't even offer anything when we called them out on the… Read more

horrendously poor work.

We are a service provider, and have worked with many other service providers in our 10 years in business. I don't think I've even seen such poor customer service and experience.

They are freakily good at what they do. Admittedly, I didn't enjoy the process, but they have dragged me kicking and screaming my way towards success using Meta advertisements. 1 month in, and the results are bizarrely impressive.

I am leaving this review after exhausting every internal and external avenue available to a consumer in Australia. What follows is my personal experience with King Kong’s “Quantum Growth” program, supported by extensive written correspondence and a final determination by NCAT. This is not written lightly. What was sold vs what was required King… Read more

Kong markets Quantum Growth as a beginner-friendly program that does not require a unique advanced copywriting skills, promising that systems, templates and support will guide participants through implementation.

In practice, progress was repeatedly blocked by copywriting approval bottlenecks. Despite being told copywriting was “not a prerequisite”, the ability to produce high-level marketing copy became essential to move forward. I raised this concern in writing multiple times over many months. I repeatedly asked for examples of businesses like mine that had succeeded. None were provided. I am also a very good writer and have just finished writing my second book, so it was extremely frustrating that after editing my copy based on the feedback of Monique I was constantly met with 'getting closer' or 'dive deeper' but never READY TO PUBLISH.

The “support” that stalled

In August 2024, after ongoing concerns, King Kong offered additional one-on-one support every two weeks “as a gesture of goodwill”. I accepted this in good faith and provided extensive data and strategic information when requested. What followed was not meaningful progress, but prolonged delay. I was asked for more information, more clarification, more refinement, all of which I supplied. No substantive outcome resulted. From my perspective, the offer of additional support functioned to stall, not resolve, the core issues.

Refund refusal and shifting definitions

When I formally requested a refund, King Kong refused. Their position relied on: • strict time limits in their Terms of Service • redefining the program as a “product” rather than a service • asserting that any additional support was outside scope and merely “goodwill”

In correspondence, King Kong stated that dissatisfaction with support does not constitute a failure under Australian Consumer Law, even where outcomes materially differ from what was represented. They also warned they would rely on their correspondence in relation to costs if the matter was pursued further. I did pursue it further.

NCAT outcome, and why consumers should be concerned I escalated the matter to NCAT. NCAT ultimately found in King Kong’s favour, characterising the program as “goods” (digital content/software) rather than services, meaning consumer guarantees around due care and skill did not apply.

This reasoning is deeply problematic for consumers. The dominant character of this program was training, guidance, assessment, and human judgment, not merely access to digital materials. By classifying it otherwise, the Tribunal avoided assessing the quality of delivery or support altogether. Equally concerning was NCAT’s treatment of post-sale conduct. The offer of additional support, followed by months of delay, was treated as neutral rather than relevant to good-faith performance. Why this matters beyond my case, the combination of: • aggressive pre-sale marketing • heavy reliance on disclaimers • shifting definitions after purchase • and a regulatory framework that struggles to deal with modern digital sales models

This creates an environment where marketing companies are effectively emboldened, not checked. From a consumer perspective, the lesson is stark: once you are inside the funnel, the protections you believe exist may not function as you expect.

Final thoughts

When a program foregrounds marketing videos showcasing seven-figure success stories, tells you during the sales call that results should appear within two to three weeks, and reassures you that even 70-year-olds have signed up, yet fails to clearly direct you to stringent terms and conditions buried at the end of an extensive marketing funnel, consumers are not being meaningfully informed.

When that same program insists your social-impact business is a “great fit” despite clear misalignment, and when critical barriers are minimised at the point of sale but become decisive during delivery, the reality is this: once you are inside the program, the protections consumers reasonably expect often prove illusory.

In these circumstances, dissatisfaction is reframed as personal failure, support becomes discretionary, and the path to meaningful remedy becomes extraordinarily narrow, even when concerns are raised in good faith and documented in writing.

Prospective customers should: • scrutinise claims very carefully • assume advanced copywriting and implementation skills are required • understand that “support” may be discretionary • and not assume that regulatory bodies will meaningfully interrogate marketing practices

This review reflects my experience and my opinion, based on extensive documentation which I am happy to share with anyone who is considering this company.

Before escalating this matter, I reached out to a professional networking group of more than 2,000 members to ask whether anyone else had experience with this company or program, something I now wish I had done before my initial sales call.

The responses were immediate and consistent. The volume and similarity of the feedback was concerning. Multiple respondents advised they had either personally had negative experiences, had helped clients exit contracts, or had worked with people seeking remediation after engaging with this company. Several explicitly warned others to avoid the program altogether.

What struck me most was not the detail of any one response, but the pattern: repeated references to high-pressure sales tactics, significant financial loss, and clients later seeking help elsewhere to “fix” what had not worked.

In my opinion, the current regulatory and tribunal framework is not well equipped to deal with the realities of modern digital marketing programs like this. The outcome of my case has only reinforced my concern that decisions of this kind risk emboldening marketing agencies to continue practices that leave consumers with very limited avenues for meaningful redress.

I share this as a caution. Had I seen feedback like this prior to my sales call, I would have approached the decision very differently.

I wish I had seen a review like this before signing up.

Working with the KingKong team has been nothing short of exceptional, and I especially want to highlight the incredible contributions of Louis, our Facebook Ads Manager, and Joshua, our Digital Marketing Strategist. From the very start of our campaign, both of them went above and beyond to ensure we were set up for success. We faced some early… Read more

challenges with Facebook’s logistics, but Louis and Joshua put their heads down, worked tirelessly alongside us, and found solutions with professionalism and persistence. Their ability to overcome obstacles with grace and determination spoke volumes about their expertise and commitment.

What has impressed us most is their combination of technical mastery and genuine care. Joshua’s timely responses and thoughtful communication have made every interaction seamless, while Louis’s deep knowledge of Facebook Ads has consistently driven strong results. Together, they’ve been the perfect blend of strategic thinking and hands-on execution.

The results have been nothing short of outstanding. We’ve been seeing incredible cost per lead numbers, and the campaign is outperforming anything we could have ever imagined. Their work has exceeded our expectations at every turn.

Our meetings have always been effective, collaborative, and filled with insights that clearly demonstrate their expertise. Both Louis and Joshua are open to feedback, but they also bring forward proactive strategies that elevate the entire campaign. It truly feels like we’ve received far more value than we’ve given… a rare and wonderful experience in this industry.

On top of all that, they are simply wonderful people to work with. Their professionalism, dedication, and positive energy make them a cut above. The results speak for themselves, but just as importantly, the experience of working with them has been a joy.

I have nothing but praise for Louis, Joshua, and the whole KingKong team. If you’re looking for a team that combines world-class expertise with genuine commitment to your success, look no further.

I was desperate. That was reason I made contact with King Kong (KK) in 2019. On 9th March 2018 Google had an algorithm update and like a light switch turning off, the number of clients I consulted weekly from that date plummeted to half because the number of new clients booking in was zero. As a sole trader who had, at that point devoted 20 years… Read more

to caring for my clients this was soul destroying and depressing.

Six years on King Kong continue to give the results I want. That is one reason I am still with KK.

The second reason is that I have confidence in Julien and the KK team to help me navigate through further updates. The online landscape has changed dramatically since I launched my business in1997 and it continues to evolve at a rate that is hard to keep up with. I don’t have the time nor the interest to figure out what Google is doing so it is comforting to leave it in someone else’s hands. There have been numerous algorithm updates since 2019 and my business has not felt the negative impact. In fact, now that I’m so well placed in the online space I have started benefitting from the ChatGPT searches by default!

The third reason I continue with KK is that Julien will suggest a small tweak that usually changes the outcome in a big way.

I moved interstate in 2021 which wasn’t the best business decision that I ever made but despite doing so my business continued to thrive as we focussed more on the online consultations. Online consultations were something I got very good at after two years of Melbourne lockdowns but not something I would’ve continued if I had of stayed in Melbourne so I was encouraged to use my online experience to my advantage.

I highly recommend KK. In 2018 I did not think a family trip to Japan was a possibility but we achieved that this year and KK was one of the reasons it happened.

I will be forever grateful for Julien and the KK team for their assistance in helping me to be found by those people who want and naturopathic services. Thank you!

I signed up with King Kong three months ago. I set a very high target and detailled specific areas I wanted to target. This month I hit my new target in three weeks. King Kong have done exactly what promised and more.

My business plan doesn't mesh with Subis business model. That didn't stop them giving me real advice to help me grow along with a few freebies. If you're serious about growing your business, talk to them. There's literally nothing to lose

Started as a cold call followed by a very very genuine and helpful zoom call. Unfortunately not a fit for the program, but Ramey offered assistance and continued support until i get to that stage. High recommend such a helpful and genuinely supportive Australian marketing agency.

FYI Im not the type of business owner who normally ever wastes time writing reviews. I love Sabri, he's a legendary copywriter, love his books love his videos but my experience with his marketing agency has been terrible. You're probably going to think I sound like a 'Karen' reading this but hear me out, I'll give you specific examples. $35k… Read more

for a funnel, the website, the design the copy, the strategy, I would give 10/10. I dont mind paying the money because it's really good value.

BUT and it's a large BUT...the fulfillment ads management team is 2/10 on a good day. Let me explain.

It feels like they have too many layers of bureaucracy, changes we request take many days to get actioned, IF AT ALL

For example I asked for login access to my own funnel on the 23rd of September its now the 11th of October. Still no access. 'Oh we need to send you a waiver incase you make changes'. ...Fine send me the waiver I'll sign it. Still no access or waiver.

There have been multiple misunderstandings and miscommunications that have cost me time and definitely money. For example not listening to my requests for specific targeting, arrogant ads managers 'overriding' my requests because 'they know best' and then targeting areas that dont have ANY of my customers. 'pulls hair out'.

Then there's the lead tracker that has constant errors and malfunctions (check your zapier for god sake) Ever heard of the importance of speed to lead?

I let my customer service rep know, and get very delayed responses. I think she's tired of my complaints and now doesn't give a shit.

Then there's changing to an entirely NEW sales tracker sheet (and not informing me or my appointment setting team) so leads just sit there. Amateur mistake burning my money again.

If you're still reading this I won't bore you with more examples.

Value for money on $35k funnel 10/10 Value for money on $4400 per month ads management 2/10

I do take responsibility for the fact I could have explained my marketing strategy better to the new customer rep when the old one left, I also take responsibility that I did not micro manage the King Kong ads team because I was on holiday for 2 months. I definitely could have done more to make it work.

Again believe it or not I dont normally write reviews, I just move on and focus on more productive things and I'm a very patient guy, it takes a lot to piss me off. King Kong excelled at that.

Yuck company – Honestly. Comically bad. Ask the question. Why no google reviews? Because you can't manipulate google reviews. All of there resources go to the high client turn over. I got far better Seo results for 10% of the cost via freelancer.

Misleading Promises and Poor Customer Service – Misleading Promises and Poor Customer Service I purchased Kong AI’s software based on their advertised money-back guarantee, but my experience has been highly disappointing. The product didn’t meet my expectations, and I didn’t use it because it wasn’t suited to my needs. Despite their claim of a full refund if dissatisfied, I was denied a refund… Read more

due to hidden terms that were never clearly outlined at the time of purchase.

Their upsell offer was misleading, and the refusal to honor their guarantee shows a lack of integrity. Customer service was unhelpful, and I felt stonewalled in my attempts to resolve this issue. I cannot recommend Kong AI to anyone looking for transparent business practices or reliable support.

Mark Zschech the strategist that gave me my quantum growth call was awesome! Straight forward, honest but very helpful and gave me alot of value. I feel obligated to come back and get there help for my services in the future!

Andrew Li was great. Very helpful and understanding of where I'm at. I'm a small business in Perth, he was able to answer all my questions and provide helpful advice.

I had a 30 minute call with Mark Zschech to discuss my business and how I can take it to the next level. He provided me with many helpful insights and directional options that helped me to confirm the next points of action for myself in my business. Thank you Mark.

I reached out to over 10 of the top SEO marketing agencies in Sydney, and King Kong is an absolute standout. Josh Smith took the time to understand my business, key metrics, and pain points, and even helped me interpret my Google Ads—all during a FREE strategy session! He left me with a clear, step-by-step plan tailored to my goals. King Kong delivers exceptional value and has left a positive and lasting impression.

Quality communication and lots of value. Gotta say the guy I talked to on the phone had a nice sense of humor as well ✨️☁️✨️☁️✨️☁️✨️☁️✨️☁️✨️☁️✨️☁️✨️☁️✨️☁️✨️☁️✨️☁️✨️☁️✨️☁️✨️☁️✨️☁️✨️✨️☁️✨️☁️✨️

The company I work for has been using King Kong for the last year. Working with Elisha and his teammates Ash and Reshan has been great. They have listened to any of our concerns and were able to help us generate over 9K leads!

Mark from King Kong has been so easy to deal with and I look forward to further dealings with him and King Kong in the near future. He has been very respectful and patient with my team and I and I've learnt a lot.

Incredible experience would highly recommend. Andrew had a call with me and in great detail, explained what I needed to do to get my business to grow with the resources I had available. They gave me so much value I can’t begin to explain how thankful I am to them.

I spoke to Kieren Devisser earlier today about starting the Quantum Growth program. He was very clear, empathetic and understanding about my position, where I wanted to go, and logically explained the best pathway for me to follow in order to get there. Though i already knew that i wanted to take the leap, he proved to me why it was the right decision. I cant wait for the untold growth for my s,mall business, very excited.

Ben was extremely helpful and informative. Provided value immediately by taking me through the process and sharing some worthwhile experiences. In our first call he was so prepared that he shared insights into my industry, I was not aware of. A well worthwhile experience and could not recommend Ben highly enough.

We own multiple ecommerce brands. Working with King Kong was a great experience. Their expertise helped us expand successfully into the US market, backed by a dedicated team of marketers, traffic experts, and conversion rate optimisation specialists. Their strategic approach not only boosted our revenue considerably but also drove impressive… Read more

product sales across key digital platforms in both Australia and the US over the course of a year. They delivered exceptional returns on advertising spend, reduced our overall cost per acquisition, and a comprehensive CRO audit improved our website conversion rates. Special mention goes to Julien, our account manager, who consistently provided exceptional support throughout the process.

Our company has been working with King Kong for Google Ads and SEO, and we are already seeing huge results. Our account manager, Jess, is absolutely amazing—clear, proactive, and results-driven. She ensures we’re always optimizing (aka she's always asking us for more budget cause the campaigns are doing so well). Their approach has significantly… Read more

improved our online presence and market share. Highly recommend King Kong to anyone serious about growing their business!

Lightning and fireworks – Andrew from King Kong is honestly one of a kind. Every time we speak it's like bolts of lightning and fireworks. I cannot be grateful enough for King Kong.