First Choice Liquor Physical store

Been meaning to do this for a while. I would like to compliment the whole team at first choice Waterford. The service there is second to none. I come from a retail background so notice. The team are super helpful and friendly without being pushy or ticking service boxes. First time noticed the change, quite a while back. I joked did u get… Read more

a new manager everyone is so happy and the team member said actually yes we did. Keep up the good work.

Just went to the Goulburn store to buy a bottle of whiskey for a friend. I wheeled my electric scooter in as they cannot be left outside. i was admonished rudely by the Karen who runs the store. I defended myself and told her what I thought of her behaviour. She then refused to serve me saying that I "appeared intoxicated." I took my phone out and… Read more

filmed the exchange which I will now put on youtube. Now I know why there are so many negative reviews about FC. These overweight Karens are everywhere and making life unbearable

Beware if you shop at the Glendale NSW store. I ordered a Hardys sauvignon blanc cask on-line. When I collected it, the box was badly damaged and heavily taped. When I opened it that evening, I was immediately met with an unfamiliar strong smell.… Read more

Then I saw that the wine in the glass was several shades darker than usual. The taste was dreadful. It was clearly NOT Hardys, or sauvignon blanc. Someone had replaced the original bag with something else! I've been buying this wine, in casks and bottles, for years and never encountered a problem. If this had been a first-time purchase, I would not have bought it again. So not fair for Hardys, whose wine is always consistently good.

Excellent customer service – I tried ordering for click & collect at Hindmarsh SA but apparently I ordered for delivery. When I attended the store my order was not there, it had apparently been despatched from Melbourne to be delivered, which was not possible as I live in a rural setting. The store manager at the time spent ages trying to sort out the problem. The order was… Read more

cancelled, hopefully I will get my refund in 3 business days, and then this manager issued my order at the same prices including my promotion. His attitude all the time while trying to sort out the issue was excellent.

Daybreak cask wine not okay – I have, for several years, been a fan of Daybreak 5L cask wine, especially the dry white varieties. Recently this year, their cask boxes have been very weak and breaking apart. While I love the wine, their weak casks have been troublesome for me because of mobility issues. As a former Quality Assurance Officer in the food and manufacturing… Read more

industries, this would be wholly due to a lower quality glue being substituted in their packaging division. While I admire their dedication to keeping costs down, I am also wise enough to pay an extra dollar or two to support their products and packaging costs. Kudos to Coles for keeping prices down too BUT please allow the manufacturer to increase costs to ensure a minimal quality standard for their packaging. Even my local store manager acknowledged that their packaging standards are causing headaches for both staff and customers. Thank you.

This is perfect regarding customer service – So I called up and asked 1ST CHOICE LIQUOR ROCKHAMPTON if they had any 6 packs of beer for $18.00 and they recommended Smithy’s Bitter. $12 for a 6 pack of 375ml cans and their 4.5%! What a time to be alive.. Show details

What’s the deal lately with the people at the counter giving me attitude if I don’t purchase the specials at the counter it has happened to me the last three times at cannon hill store and once at Cleveland store . I don’t always want the specials on display get over it . Show details

disgusting service – once again i was stupid enough to go back to the runaway bay goldcoast store,i should have known better after my last experiences there.the girl said she would match dans price of $54.95 for a carton of vb stubbies,they were $61.00 at first choice, i took a slab to the counter,the girl was busy so a young guy with glasses served me,said it was 61… Read more

bux,i said the girl said she would match the price, he said company policy show medans price,i said i dont have my phone with me. He said company policy show me or we dont match.I TOLD HIM MY POLICY WAS LEAVE IT AT THE COUNTER AND SEE U LATER. THE area manager should speak to this store about their behaviour,as they are loosing customers,if he has the brains to do so,ill never go back and many friends have had the same problem with this store and never will return.

Browns Plains ABUSIVE, JUDGEMENTAL Junior Staff Member – November 29, 2024 I drove my elderly mother (79 years of age) to this particular store as mum wanted to buy 2 X 6 packs of Southern Comfort & Cola Cans plus a carton of Corona Beer for Christmas I also wanted 2 X 6 packs of Southern Comfort & Cola Cans as they were on special for $28:00 per 6 pack which works out much cheaper than buying the 10… Read more

packs or a full carton for $145:00 which was indicated by store price display when we got to checkout a young woman with short very bright red hair thin round black rimmed glasses said to checkout operator to put all the Southern Comfort pack through as a carton I immediately said no, as they were two separate orders and my mother was paying for hers I was paying for two six packs only and that it worked out much cheaper she replied really? I said yes, you need to check your prices as it's almost $40 dearer that way and I feel like you are trying to rip me off, her instant reply was to get out of the store how dare I say what I did and that my mother and I were not going to be served and again yelled GET OUT GET OUT GET OUT, I'm standing away from checkout towards the exit my mother is still at checkout waiting to be served not understanding what exactly is going on by this time I have asked her come on mum we have to go a number of times ( she has early onset dementia ) the staff would not allow me to go back to get her so I stood there inside the store close to exit door asking my mother repeatedly while I was being yelled at to get out and told by this particular female staff member with very bright short orange hair ( I could not get her name as she kept hiding it when I tried to get phone out of my handbag I was approached by a very tall male), thin rimmed black round glasses that I didn't even look like someone that has a job or can afford that , I replied how dare you have you looked into a mirror you look like a dog as I had, had enough of abuse by now from her and the older woman with short white hair not very tall whom also started yelling abuse at me, by now a tall man with bright orange/red shirt came to me and assaulted me by touching my upper right arm and slightly pushing me out the store while I'm telling him I've had breast cancer twice, last week I found out I have adrenal cancer on the same days the 12 month anniversary or my younger daughters death I will be contacting management and police due to you assaulting me , IM SORRY COLES BUT YOU SHOULD NOT HAVE PEOPLE LIKE THIS WORKING IN YOUR STORES . YES IT IS THE BATTLERS THAT BUY MOST OF YOUR STOCK, THERE IS NO NEED TO JUDGE A PERSON AND ABUSE THEM ABOUT HOW THEY LOOK. I AM A SIXTY YEAR OLD WOMAN, I WAS WEARING A BLACK LONG DRESS APPROPRIATE FOR MOURNING AND I DON'T WEAR MAKE UP SO PLEASE ALSO ANSWER ME THIS? " DO I NEED TO DRESS UP AS IF I WERE GOING TO CHURCH OR A NIGHTCLUB OR FORMAL FUNCTION TO BE ABLE TO ENTER AND PURCHASE PRODUCT FROM YOUR STORES? SHAME ON THESE HORRIBLE STAFF MEMBERS, I HAVE SPOKEN TO MY DOCTOR AND INTEND ON PRESSING CHARGES.

Limited choice of stout and local wines – I shopped at the Bendigo store today. Disappointed to see only two brands of stout available. Coopers and Guinness. Perhaps you could drop a couple of your vast selection on IPAs and Pale Ales and get some quality craft stout in. Tinnies. Palling Bros. 4Pines. And while your at it, ramp-up your selection of local wines. Currently you have a… Read more

pretty limited selection of the many great wines that are available from our region viz: Bendigo/Heathcote/Pyrenees.

No variety – Try finding a European beer, virtually non existent anymore. Their international beer section is fake beer brewed in Australia ( under licence ) they say so it’s Aussie beer and is fake crap that all taste the same. And the staff have no idea where it’s brewed

Assistant Store manager – Assistant store manager, smokes, where customers/ kids can observe her regretful behavior in front of the store Not a great look, Sad look Says a lot for the " HIGH STANDARDS: Time to shop elsewhere, where service still exists Store; Ellenbrook WA 6069 Show details

Check your receipt – Have been a regular customer over the years and only recently been finding discrepancies in my purchases. Mistakes happen but not on this scale. My most recent was today when double charged $65.00 for a bottle of whiskey. The duty manager took charge when I questioned it and without apology said that it happens everywhere. The only way it can happen is if the item is scanned twice. Total lack of professionalism and no duty of care.

Rude unreasonable staff member – I was refused service at the Morayfield store yesterday as the staff member at the counter in a very loud obnoxious tone decided he had "reasonable grounds" to assume I was supplying my minor daughter with alcohol all because I had my hands full so had asked her to carry the softdrink for me. Even though I do think this is an unreasonable logic, I… Read more

am more upset at the way I was treated like a criminal in front of a store full of customers...absolutely unprofessional behaviour. I then went elsewhere and purchased the same products at a CHEAPER price and with wonderful customer service.

Terrible customer service – Son, Andrew who is 25 years old, visited the North Rocks store last Saturday. He was asked to provide ID. He produced his physical licence and was told that it was not acceptable and that they only accepted a digital licence. He wasted over half an hour of his time which made him late for his function to produce a digital licence. All the staff on… Read more

the night were interested in was playing on their phones & complaining about their manager who made them work on Saturday evening. I have checked the Government website for the selling of alcohol & this very unprofessional staff were absolutely wrong! Of course a physical licence is acceptable. The best salesmen Dan Murphy’s have I think! I personally will not be returning to First Choice, most unprofessional & unhelpful staff!

Rude, unprofessional staff – Most unprofessional rudest staff I’ve ever dealt with. I went in on my way home for a bottle of red wine. I spent about 10 minutes picking it out only for the staff member at the register to smirk at me and ask me for ID. I smiled and said I’m flattered she thinks I’m under 25 when I’m indeed 30. I asked if I could show her ID from my phone in… Read more

which she confirmed it’s fine. I showed her my drivers license and she said that form of ID is not valid and that I need a special type of license that I can “get down the road”. She then said “yeah sorry I can’t sell alcohol to you today”, even though she could clearly see I was above 25 years of age. I walked out and vowed never to go back in there again. Dan Murphys have WAY BETTER staff and customer service.

Let's treat all your customers as crooks – Apparently First Choice no longer trust anyone who show on their phone the cheaper price elsewhere. Instead they belittle the customer and run off to check the price on their own computer stating that I could be using a screen shot. Even though I clearly demonstrate on my phone by scrolling down that it is in fact not a screen shot, they don't… Read more

care. Too much trouble now to get a price match (guaranteed). I think I will just go the the cheaper competitor from now on, and let them rip off others with their inflated prices

Paid via , had passport on my phone, refused to provide – I ordered 8 bottles of wine click and collect, arrive realised handbag in other car, full passport on phone and I had paid and could advise whats in the order. Just someone sitting on a stool no thoughts Show details

Coopers Pale Ale 440ml Cans Promo – Received on sale ads on FB but swap & Sell for this beer in 440ml cans for a few weeks. Decided to go purchase from Hindmarsh SA store, only to be told it was a " Promo" and was no longer available. Yet I had seen on FB for quite a while. Had to settle for the 375ml cans. Just totally misleading. Not a fan of First Choice at all. Show details

Humiliating checkout – If you have ever experienced shabby service or rude checkout guys (I'm talking Ballina Central) it is pointless trying to make a constructive complaint. Their Website and public feedback protocols make it impossible. Grrrrrr

Missing best employee – When i went the the store at Runaway Bay I was always served by a tall young man called Kris and he was wonderful. So helpful, polite and happy and willing to carry your carton put to the car for me. After Christmas he has not been there and the service has been horrible, people talking at the registers and no help, a young girl serviced me and… Read more

just had a really bad attitude. I went to BWS on News Eve and spent over $600.00 so bad luck, Kris is not in the store anymore and the service factor has gone down hill. I guess no Kris - no me. Good luck Kris and I wish you luck.

worst retail experience in many years – I went to my local First Choice store at Runaway Bay on the Gold Coast, when I walked in I noticed that the trolleys were all chained together and to release one I needed a coin which I did not have on me-I approached the service counter were there were 3 staff members chatting. I asked the female cashier if I could borrow a coin, she said no,… Read more

then one other male staff asked me what I was purchasing I mentioned that I wanted to buy a carton of beer and some wine and then he said that it was management policy not to lend coins to customers ,I then offered them my Amex Platinum card as security, he then said no! I then offered $ 20 cash and my Amex card as security, he then repeated in an agitated voice that is is Management policy not to lend coins to customers, he then said I should go the shopping centre carpark and find a Woolies trolleys to use! I was very upset but still not at all rude and said that I would shop at Dan Murphys and would never go to another First Choice again in my life! I am 68 and not able to carry heavy items very far-why treat a regular customer this way especially at Christmas!

Policy leaves customers carrying boxes by hand – In this day and age where tap n go is the norm, a majority of people now don’t carry cash, I’m one of them. So when I’ve got to buy two cases of champagne, a carton of beer and some loose bottles then I need a trolley. Not at First Choice, you either have coins or possess a plastic token, without either of these you cannot get a trolley to help… Read more

carry your load. Unless I get one from a service friendly store. At Runaway Bay there isn’t one nearby and the Store Manager could provide no solution as this was company policy. So I took my $200 worth of business up the road to Dan Murphy’s, a company that used to also have this stupid policy but have long since learned that customer service and ease of buying heavy boxes is best served by providing free trolleys. Or lose your customers.

Refused service – Actually give zero stars but system insists on at least 1. Attended store to collect click and collect order tonight. Had my 16 year old learner driver daughter drive there to build hours, also had my 18 year old daughter there with her ID. I’m in my 50’s. No one was intoxicated, in fact no one had a drink prior to going. My 18 year old decided to… Read more

also buy a bottle of wine. When I went to collect my click and collect and my adult daughter went to buy her wine legally with her ID we were refused service as my other daughter was with us. Was told they can’t serve anyone who has a minor with them, and that kids should be left outside. No signage at entry to advise customers not to enter with minors with them, and hopefully no harm comes to those who are left outside so service can be provided the next time someone returns after this same instruction, probably why there is no signage as it would make the store liable. I have been to other liquor stores (BWS, Liquorland, Dan Murphys) and even this same first choice store but during the day prior with my children with me without incident. My advice is to shop elsewhere if you have children who are not 18 yet.

Trolley – Needed a trolley as was buying over $300 dollars worth of beer and wine. You need a $1 or $2 coin to access the trolley. Since covid carrying coins is not the norm. I enquired about a token but that costs a dollar which I would have to pay for on a credit card. Time to change the system guys! Show details

Excellent customer service – The staff at Newstead store are always happy & helpful. They offer good advice & often help me in selecting a great wine @ a great price. Seriously they have the best deals & I recommend them. Show details