Best Ivory Coat Dog Food

​UPDATE: 2 APRIL 2026 Ellie's Skin is begining to show signs of improvements with surgery booked for further investigations next month. UPDATE: 28… Read more

FEBRUARY 2026

Its the first goodlooking stool in over a year and my releif at this point is beyond words (Image attached): For the first time in over 12 months, Ellie’s faeces are normal. No blood. No runny mess. No pain. Since stopping Ivory Coat just days ago, the "mystery" illness that haunted us for over a year has vanished. I feel like a "bad mum" for trusting this brand for 10 years, but the truth is, the food was the primary cause of her harm.

​THE COST OF TRUST: Since January 2025, I have endured: ​• An exhorberant anount in vet bills for specialists and endless testing. ​• A year of chronic vomiting, bloody stools, and incontinence. • Antibiotics for her swollen Anus that was excreting pus ​• Up to 4 baths a day to keep her clean and comfortable whereby I needed to make 100% cotton diapers ​ THE COMPANY’S RESPONSE: Ivory Coat replied with a generic template. They offered a "veterinary nurse" chat, but a DM cannot fix a year of trauma or the fact that their "recipe adjustments" are making pets deathly ill.

​WARNING: Ivory Coat is NOT the high-quality brand it was a decade ago. Since The Real Pet Food Co. took over and moved production to Dubbo, the quality has declined significantly. Don't wait a year as I did—if your pet is sick, change the food. It saved my girl’s life.

WARNING: Life - Threatening Health Issues – Undisclosed Ingredient Changes ​ Please be warned: Ivory Coat is no longer the high-quality product it was 10 years ago. Following the brand’s acquisition by The Real Pet Food Co and their 2022 move to a new manufacturing facility in Dubbo, the recipes were significantly altered.

While the company admits to "recipe adjustments," many pet parents believe that unhealthy, toxic ingredients are being used that are not properly disclosed on the packaging. ​I do not understand how retailers in Australia continue to stock these products without notifying customers of the documented risks.

The health implications for your beloved pooch or cat can be life-threatening. You can view the extensive history of these issues via the Australian Pet Owners Group (APOG) issue log: https://www.apog.com.au/recall-issue-log/ivory-coat/.

​My personal experience has been devastating. Since the change of ownership, Ellie, my toy poodle has been suffering from: Severe fevers, Inconsistent vomiting, Chronic diarrhoea and blood in stools alongside five months of Incontinence, rashes, allergies and more. ​ My pooch has been in so much discomfort, in and out of hospitals, requiring numerous specialists, endless tests, and up to four baths per day and all since the beginning of January 2025. Until this post I could not pinpoint what was occurring nor could our team of Drs, who've all undergone their utmost to have Ellie as comfortable as we could in her time of need, the bills reign in.

It is heartbreaking that a company is allowed to operate in such a way here in Australia all the while pets suffer. If Australia had a governing body, to regulate pet food we Aussies would not need to see our pets suffer.

Please note: Without a governing body here in Australia to regulate our beloved pets food, who can we trust, who has our pets best interests at heart and why isn't the government implementing change when it's companies such as this one whom will standadise responses given they are not the ones forking out the dollars to save my best friend and nor do I feel they care, if they did they'd start implementing change like many other start up dog food companies are, now they care so please do your own research for peace of mind and clarity. My experience is unfortunately backed by hundreds of similar reports on consumer sites—do not risk your pet’s life on this once-trusted brand.