I have been a qualified makeup artist for over 20years and have tried and tested so many mascaras, both in the professional category and retail and I am super picky with the products I use for my clients. Essence is such a great little surprise. I am a cruelty free artist and Essence adheres to that requirement, not only that, their mascaras are actually really quite good, far better than most of the "designer/boutique" brands out there and they cost less than $10 each!!!! You just cannot go wrong with their mascaras. Don't waste your money on the expensive stuff.

This mascara gives long lashes without any fallout. This brand is so inexpensive but just as good if not better than expensive brands. I have tried a couple of their other products and i really recommend this brand

I am extremely happy with this product.
This mascara really adds extra volume to your lashes and they look longer and thicker. Moreover, it doesn't form lumps and the applicator is of a good size.
The price is great, less than 6$ and it lasts for a long time (I use mascara everyday).
I also like that it is easy to remove with a normal eye make up removal, without excessive rubbing. Gentle for my eyelids.
I will certainly buy it again.