L'Oreal Excell10

Terrible – The brown 5.0 turned my hair black. I now look like a witch and will have to spend a fortune to get it fixed! The brown 5.0 turned my hair black.beware!

OK – The colour was lovely with this hair dye. I really loved that it only took 10 minutes to use, it meant that I could use it quickly before going out at night to refresh my colour. It did sting a bit even after use. The smell of ammonia was very strong, I found that quite unpleasant. The colour didn't last as long as I hoped - but it wasn't too bad… Read more

I loved that it took only 10 minutes. It was pretty easy to use. It had a really strong smell while I was using it. Very chemically. Stung my skin a little - even after washing it out. The colour didn't last long

OK – Generally I was not entirely happy with the results. The colour came somewhat darker then expected, instead of light brown I ended up with dark brown. The hair is soft and shiny but the colour seems to be fading. The new comb applicator doesn't do the job well at all. The mixture seems to be too thick for it to use. It only takes 10 minutes which… Read more

is great, but it had a very strong smell of ammonia so I am not sure whether I will continue using it or perhaps try different brands that offer 10 minute colours before deciding on what is better for me. it only takes 10 minutes expensive, doesn't last long

One of the better home dyes on the market (for me anyway) – After 15 years highlighting my blonde hair (both at home and salons), today's result is the happiest I have been with a home product. I actually only tried it as an attempt to repair a tragic home highlighting mishap that left me orange (not the desired effect). If it failed I would have to go to the hairdresser with 2 kids in tow. I used the Dark… Read more

Frosted Blonde which fixed it in 10 minutes, it matched my meddium blonde roots and I quite like the slightly darker shade of blonde (especially for winter). Very natural looking with no sign of the botch-job. I'll definitely try it again. Super fast - 10 minutes, good price, silky smooth natural looking hair.

Excellent – Without a doubt a leap forward in home hair colourants. Quick, easy, reliable, and kind to hair. I love the colour it gives my hair and have had lots of positive comments This is the best hair colourant I have ever used. I use the Very Light Blonde and find it incdredibly easy to use and doesn't damage my fine hair. A great product. Our local supermarket tends to run out of it. Very annoying. Not L'Oreal's fault of course.

Good – I simply like this product because I have to dye my hair every month and this 10 minute product is ideal for someone like me who is super busy with work and other commitments. I reckon the colour stays longer on your hair than other hair dyes. There are no side affects and its easily available in all the supermarkets and coles/safeway. I reckon… Read more

this to be used instead of other hair dyes and the best thing is it only takes 10 minutes by the clock to work wonders on your hair. The best hair dye product available in the market at present Does not a lot of shades available

Excellent – I would highly recommend this hair dye to anyone stretched for time for whatever reason. The colour range is great, I don't seem to notice the smell. My hair feels soft & natural after I've dyed my hair. My husband wishes they could bring out a 10min hair dye so we can do his hair, that usually takes 1.5hrs. Best Hair Dye I've ever used &… Read more

believe I've coloured my hair alot! Being a busy mum with 5 kids, I don't have the luxury of going to a hairdresser or DIY hair dyes that take 30-40mins. So this Excell 10 was a god send to me. I can colour my hair while the babies are having their nap, 10 mins later, I'm a new pampered mummy. nothing to dislike.

Good – i love that this hair dye only takes 10 minutes, so its was great when i went out and grabbed a packet and applied it in the morning and could go out at lunch time with a new hair colour. i never change my hair more than a few shades so it just makes it nice and shiny and glossier looking. you can use it in a hurry and the dye on your skin comes… Read more

off easily when washing out just remember to rub dye over the stains on your skin while washing out. so overall no fuss or mess. good for a quick fix. smell is horrible. quick and effective. the smell is very powerful.

OK – I would have to give this product a miss next time as it didn't do the job that I needed it to do. I was very disappointed! L'Oreal Excell10 is easy to use and they supply you with all the materials you need to colour you hair. There was plenty of colour to cover all my hair and I was happy with he colour as it matched the box pretty well. I… Read more

liked the fact that you only had to leave it on for 10 minutes. It said that it would cover gray but it didn't cover all the gray and I bought it specifically to cover my greys!

Good – So overall, this works quickly. It ovbiously uses a lot of chemicals, as you can smell it. It is quite easy to put together and apply, and it didn't stain my bathroom. The colour is strong originally, its just a shame it doesn't last long. It works in 10 minuites. I left it in for 15, just to be sure, and even that is a short time when it comes to… Read more

self colouring hair. For a supposed 'permanent colourant' it doesn't last very long. I know that no permanent hair colours are really permanent, but this one didnt even last more than a couple of weeks.

Terrible – Unfortunately I was very dissapointed with the product as it didn't last in my hair and did not give good coverage to greays. In future I won't bother to buy it again. In theory I like that it only takes 10 mintues. After 10 minutes my hair colour came out patchy and faded back to natural colour within 2 washes.

Good – I will try it again but in a lighter colour. I think is worth the extra cost as it is a quality product. Made my hair softer and shine. Covered grey hair completely. I have meduim brown hair so i purchased 6.0 Light Brown and it made my hair Dark Brown.