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54L'Oreal Excellence Crème

L'Oreal Excellence Crème

 Verified
54L'Oreal Excellence Crème
1.7

292 reviews

Positive vs Negative
18%5%77%
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Dyed Hair Colour ?
  • As advertised
  •  · 
  • Lighter shade
  •  · 
  • Darker shade
  •  · 
  • Completely different colour
  •  · 
  • Dye had no effect
Longevity ?
  • Less than a day
  •  · 
  • Under a week
  •  · 
  • A few weeks
  •  · 
  • 1-3 months
  •  · 
  • 3+ months
Hair Damage ?Yes · No
Side effects ?Yes · No
Stains ClothesYes · No
Value for Money
2.0
Ease of Application
3.1
2 Christine Z.  · My blonde hair became a weird grey ,2 shades darker..horrible result...
1 Z. Fred  · L’Oreal need to look at this product. They have thickened it to the extent it is unuseable. No coverage and is ruining my hair.
1 Michelle  · Used the product to cover greys. Worked well for 2 days before the color washed out of my hair and greys were visible to over an inch. What a waste of money!
1 Paula  · Terrible – Been using this for years but no more. Colour awful and grey coverage poor.
1 Barb  · The new Excellence Cream with scalp shampoo and mask – Totally dried my hair out. First time this happened. Never with the older one I used for years
1 Anni  · Not light ash blonde – The colour result is not Light Ash Blond It’s a dark flat greyish colour
Larissa
LarissaVIC6 posts
  4 Dark Brown

I've used this product previously and have always been happy with it. I recently coloured my hair again with this product and it turned out JET BLACK and my hair is dry. I won't be buying again.

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Vivianne
Vivianne3 posts
  1 Black

I found this product to be one of the best products for colouring my hair! It was so easy to use and it didn’t run all over my face or neck, it was just so easy to use. This is a product I would highly recommend for anyone who is looking to colour their own hair even if they have never done it before! This is an excellent product highly effective… Read more

and easy to use and clean up after use! This is my go to for colouring hair products from now on. Highly recommend.

Cooper
Cooper9 posts
  6.54 Light Mahogany Copper Brown

After using for over 30 years, the product has changed and is now turning the top layer of my hair blonde. I never understand why products need changing. And it is obvious that the “improvement “ was not tested prior to launch. The total brand is now on my black list Show details

 Follow-up  · No there was no difference in feel, texture or developed colour. No scalp irritation either. I personally feel it was the inclusion of the hyaluronic acid that has changed things

Reviews with attachments

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Aloe C.
Aloe C.WA8 posts
  8.13 Pearl Beige

New colour product that I purchased which looked very nice on the front of the box and on the back of the box under 'how to choose your colour'. I have been using L'Oreal hair colour for many years however the colour which I used for the past several years is not available anymore. So I purchased the Pearl Beige 8.13 to see if I will like it. I… Read more

was very disappointed with the outcome as it came out just awful. It's not even a tiny bit close enough to the picture on the box. My natural hair colour is dark blonde and this new colour should work well if it worked as described on the product box. However It came out more of a grey beige, instead of 'pearl beige'. My hair looks very dull, no shine at all. I am very disappointed with this product and will never buy this product again.

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Debbie
DebbieQLD
  3 Darkest Brown

Very disappointed in this product I have been using for 15 years or more and now it is so thick it won’t squeeze out of the tube and doesn’t mix properly when shaken . My hair dresser told me at last trim that I had a greenish looking patch at the back of my head at roots . Not happy that the product I trusted and used every 4 weeks or so has changed so much I am worried to use it now and I have 2 boxes I won’t be using .

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Clare M
Clare M2 posts
  6.3 Light Golden Brown

Used loreal excellence for years. Started putting it on my roots, when after 3 minutes I noticed the colour on my head was green. I gave it a minute longer then panicked and rushed to wash it off. The mixture in the bottle was green and I emptied some out - looked gross. Not normal. Thank God I managed to wash it off. Russian words in bottle, never seen before Show details

Clare M
Clare M   

Purchased the same cour on 25the April from Superdrug Hitchin again. Weeks later. Guess what??… Read more

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The M.
The M.
  6.3 Light Golden Brown

Never again!! – I had blonde hair for years and fancied a change. So I brought light gold brown. It’s turned out dark brown and I bloody hate it! My hair is so dry and even being blonde my hair was in 10x better condition! Show details

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D B.
D B.5 posts
  5.3 Golden Brown

New Formula Should Be Recalled! – Loreal......Recall this new formula! I have been using this colour for over 5 years and have been very happy until now.....this new formula is TERRIBLE! Green sludge! Almost impossible to squeeze tube 1a into bottle 1b. So thick it was impossible to use the whole mixed bottle as it was so thick and gluggy. Totally different to prior formula.… Read more

Went GREEN almost immediately. I left it on thinking it would go the normal brown colour......until it felt so hot on my scalp I had to wash it off. Loreal this new formula needs to be taken off shelves immediately. It has burned my scalp and is GREEN!!!! My scalp is still burning an hour after washing off thoroughly. My hair is dry and not at all like it used to feel after using the old formula. I have never before had any reaction to hair colour and have used this product every couple of months for over 5 years. Something is VERY wrong with the new formula.

Positive reviews

Seraph
Seraph2 posts
  4.3 Dark Golden Brown

Want to give 3.5 stars – I have black hair that is very difficult to dye. I therefore had low expectations. My main reason for choosing this dark golden brown was to colour some white hair and to get a hint of colour all over my hair.

Merran
MerranVIC7 posts
  7.1 Dark Ash Blonde

No longer covers grey hair 100% as it says – There must be a change. It no longer covers my grey hair as well as it once did. The info on the bottles looks as though it is written in Russian?The shampoo and conditioner is fabulous. But I use it to cover my grey hair effectively and it now doesn’t. Sadly, I will be trying to find another product. Show details

ROHAN
ROHANQLD7 posts
  4 Dark Brown

The best hair coloring ever ! – I have been using this color for more than 20 years. Its just perfect. It is not converting good hair into grey. It is really good and not spreading into the skin if you use it properly. But I dont use the conditioner comes in the box because I found I get a headache when I apply it. I am a male and got short hair so I have to color few times a month. I highly recommend this product. Show details

Negative reviews

Dell
Dell
  1 Black

I had been using this product for 20 or more years & used to love it. THEN THEY CHANGED THE FORMULA & NOW ITS TERRIBLE!!! It doesn't mix now matter how hard or how long you shake the bottle its hard to apply. It fades quickly & my hair is splitting for the first time ever & has become more sensitive to using heat styling. I will be switching… Read more

brands until you change it back to the original formula. I don't know why you changed it in the first place? Are you not reading your reviews? Do you not run testing with you end users? I'm very disappointed.

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Kmg
Kmg4 posts
  7.1 Dark Ash Blonde

I have used L'Oreal Excellence Creme for many many years and I am so disappointed with the colour when I do my hair. The colour fades within 2-3 weeks. I don't know what O'Loreal has done to the formula - maybe by adding Hylalluronic Acid it has changed it and it doesn't cover the greys!! Im going to try a different product and hopefully I will find one that lasts longer, cover greys and one that I am completely happy with. NOT HAPPY JAN!!!! Show details

Joan B.
Joan B.
  5 Natural Brown

I wrote a review a year or so ago when the formula changed. It didn’t colour my hair. I tried it again recently and this time instead of the number 5 brown it turned out jet black!! After reading these reviews I see I am not alone in my experience. I wonder if l’Oreal even bother to read these reviews- it seems they don’t care. Show details

Recent reviews

rae65
rae65QLD87 posts
  9.1 Light Ash Blonde

This hair dye when put on my hair turned black. The results after it washed out is not Ash Light Blonde the colour is absolutely horrible. Will not put the second lot in my hair because I have short hair it's going in the rubbish. Wouldn't recommend this 9-1 dye. Show details

Mary Tutill
Mary TutillSA2 posts
  8.1 Ash Blonde

I've used this product for years and loved the results but now the formulation and texture of the lotion is different. Very thick and globular so almost impossible to apply from the container - especially if roots are being coloured first. Accordingly, the overall result is patchy and application is very frustrating. Back to the drawing board guys !! Show details

Myroslava K.
Myroslava K.
  7.3 Dark Golden Blonde

I’ve been using the same 7.3 for years and it was great .. until the new formula. Please, return the previous one!!!! The “improved” cream becomes disgusting dirty green after mixing the ingredients, the feeling on the skin is unpleasant, and the colour is not as expected. It’s a total disaster!!!

Bev
Bev3 posts
  8 Blonde

I have been using this product for years, lately it’s impossible to squeeze from the applicator coming out in blobs and not mixing properly causing blotchy colour and all sorts of problems. So disappointed so will have to try another brand as it’s awful and this is the 3rd one, it’s not just a bad batch Show details

Joanne B.
Joanne B.
  5.5 Mahogany Brown

I have used this product for more than 20 years with good results but the new formula is really not fit for purpose. It is hard to get out of bottle. Colour does not take. I will not be using again .Please return to previous formula. Show details

Djsharks
Djsharks
  4.15 Dark Frosted Brown

Like most of the other commenters, I have been a loyal L’Oréal Excellence customer for over 15 years. I noticed a change in the formula last year but decided to persist as I loved this brand. The product is now too thick to use (it hurts my hand to keep squeezing the bottle, and shaking the product down to the nozzle). The colour result is much… Read more

more orange that it used to be - it is turning my greys orange now instead of dark brown. However by far the worst change is that my hair seems to be thinning. My scalp feels warm and tingly when I’m using the product and then for a few days after. I have noticed I can see more of my scalp under certain lighting and I’m sure it’s due to this new formula. I will be changing brands, which I am sad about because I loved this colour, the shampoo and the comb nozzle that not many other brands seem to have.

Donna c.
Donna c.
  6 Light Brown

I Unusually purchase preference by L'Oreal, accidentally bought 4 packs of this worthless hair dye because it was on sale in shop rite. I use 2 boxes at a time, and I thought I made a mistake the 1st time I used it, but that wasn't the case when it didn't cover my gray hair, this product is a waste of time and money. I am in a rush now and have to… Read more

go-to a salon to dye my hair today. Left it on for a minimum of 45 minutes after I totally applied the product, so it wasn't that. It should not be marketed for 100% gray coverage. Ugh! I am so upset right now. The reason we dye our hair at home is to save money, but instead I spent more and wasted my "time" also. Ugh!!!!!

Hair Dyes

Find out how L'Oreal Excellence Crème compares to other Hair Dyes

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A.Teagan Fawkes C.
A.Teagan Fawkes C.2 posts
  6.11 Ultra Ash Dark Blonde

This product did nothing but damage my hair. My hair colour did not change a single shade and my hair is light grey. I am disappointed that I wasted money to try a new product and ended up with broken, damaged hair. My hair is dry and damaged now even after using the shampoo and conditioner provided. I am sadly disappointed. Show details

Claire
ClaireQLD13 posts
  7.1 Dark Ash Blonde

I have used L'Oreal Excellence for decades. I thought there was something wrong with it last time I used it! I now see there are many other reviews with the same complaints. I shook the bottle longer than usual to mix it, as it was so thick! I couldn't squeeze it out of the bottle. It made a terrible mess as it would finally squirt out and go… Read more

everywhere. I actually hurt my hand trying to get it out. I did the regrowth and was going to put the rest on for a few minutes. That's when I noticed that it hadn't mixed properly! There were lumps and pale bits. As my hair has been very dry lately and falling out a lot, this really worried me! I added water to the product as a hairdresser told me once, to make it gentler on the previously coloured bits, and just left it on for a minute. It is a yellowish colour whereas usually it is very ashy until after the first wash. There are places where the regrowth has not coloured. I will have to find another brand. Why haven't they listened to all the people who did reviews earlier? I hadn't coloured mine for 8 weeks because it was so dry. The last mixture was too runny. So disappointed.

Toula
ToulaNSW3 posts
  8.1 Ash Blonde

Disappointed with New Formula. I’ve been a loyal user of L’Oréal Excellence hair colour for many years and was always satisfied with the results. However, I’ve noticed a significant decline in quality recently. The product has become thick and gluggy, making it difficult to mix properly. After just one week, my hair turns yellow, grey coverage is… Read more

poor, and my hair feels dry and damaged. After speaking with a customer service representative from Loreal, I was informed that the formula has indeed changed — which explains the noticeable difference. Unfortunately, this new version does not meet the standard I’ve come to expect. I’m now trialling alternative products, as I can no longer continue using this one. Very disappointed.

Ren
Ren4 posts
  Fair Incentive 5 Natural Brown

Loreal what have you done to the formula!? I have been happily using the same box for 5 years and all of a sudden, the colour isn't colouring anything. Won't cover greys, it's too thick to apply, and why is it green? Show details

Annette
Annette2 posts
  3 Darkest Brown

New formula is a fail I'm afraid. Not as good coverage or depth of colour. It doesn't mix well despite ample shaking. The cream was lumpy and difficult to squeeze out of the applicator. L'Oreal...listen to your customers and revert back to the previous better performing formula! Show details

Bronnie D.
Bronnie D.
  4 Dark Brown

I have been using the Loreal excellence product for more than 30 years. When it came out in 1994 it was the best on the market. It was fantasic, easy to use, great grey coverage and the same resultant colour every time. Great grey coverage never had a problem. Now it is a waste of time. the coverage is rubbish, grey turns orange the product is… Read more

much thicker in texture to apply and cloggs teh bottle. All in all a lost client after 30 years, now trying other products after many happy years.

Melita K.
Melita K.Western Australia
  6 Light Brown

I've been using this hair colour for over 13 years and it was great until this new formulation. I found that the new L'Oreal Excellence #6 - light brown doesn't cover my grey hair, it's too thick, instead of light brown I get yellow colour that lasts two washes. It's is time to change the brand.... Show details

Rhonda
Rhonda5 posts
  4 Dark Brown

I have been using the product for years, my goodness has this product turned to rubbish! It’s so thick I couldn’t get it out of the tube. Then instead of turning my hair dark brown it went yellowish I’ll be looking for another dark hair dye DO NOT PURCHASE Show details

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