Originally light brown/ dark blond. For years I had been using Excellence 'ash blond', moving to 'light ash blond' as I got older - the aim being to end up with an even silvery colour. Was always fine for a couple of weeks, then went brassy & I had to use a silver rinse to counter the yellow. Tried the 'light creme blond' Age Perfect. Result: orange hair roots straight away! I'll stick to Fancifull Silver Lining Rinse, or Provoke Touch of Silver products in future.

Color was nothing like the box. Turned it dark chestnut brown. My fault for not doing a test strand but the box was basically the same as my light original Color, I just wanted to freshen it up.
Never. Ever. Ever going to use this product again. It borderline false advertising. Wth

Very poor product. It did not cover gray hair, the colour is darker than on the picture and other brands, smells bad too. I am not happy with the final results and will not purchase this dye anymore. Waste of money and hopes.

Not at all happy colour my hair ended up was a lot darker then the light warm auburn 6.35 it's supposed to be, more a brown, would never recommend to anyone

I used the creamy blonde to freshen up my colour and now my hair is brown!
Waste of time and wrecked what I already had!
Very disappointed with the result

I used this in extra light blonde,did not live up to it's claims and I have older hair as I am over 40,very disappointing, won't use again,My new go to box dye is Revlon Colorsilk in sun blonde, Great value,is on point for everything.

I colour my hair ever 4-6 weeks, Started using age perfect natural blended layer tones a couple of months ago, very easy to use, I use a flat hair colouring brush to do the roots rather than the one in the box, covers all my grey hair and I have lots. I recently bought 6 boxes while it was on special. Love it.
Hope they don't take it off the market.

Used this hair dye 2 weeks ago. Happy with it but, it came out very much darker than the picture on the box, would say it was Dark Brown with a reddish tint. I actually quite like it even though I didn't really want it as dark. Has faded slightly over 2 weeks and is still a nice colour so I am very happy. Looking at other reviews I think the Age Perfect Dyes are for very mature hair which is nearly all grey. I had some greys which it has covered very well and it feels in very good condition, shiny with no dryness. After two weeks it seems to ha...

Covered all my greys first time (although I only am about 10% grey). Hair was only very slightly dry afterwards, less (or certainly no more) than other brands. Colour turned out even and very shiny!! Well definitely be using again.

I usually buy what's on special, but I decided to splurge and bought Age perfect in light blonde. I left it on for 40 minutes because I have grey above my ears and around my hairline, and sprinkled all over. The grey did not take any colour and I still have grey all around my hairline and part, so I'm cranky. I tried the same brand in the 8 range but it was too dark and the grey was sill there. I won't use it again, I'll go back to the specials. Too expensive not to get a good result.

This is the best hair colour product I have used, period. Easy to apply, it leaves my hair with great color and in the best condition it has been in in a long time. I have gotten so many compliments on my hair since using Excellence Age Perfect, I cannot recommend it highly enough.

Product doesn't go far and I have short/med hair. It clearly states on the box (100% grey coverage), yet I had to do a 2nd treatment the next day with another product as my grey hair and regrowth was still clearly visible.
Poor performance L'Oreal, not impressed at all.