Samsung S90H Series

I recently bought a Samsung 65-inch S90H OLED (QA65S90HAWXXY). The TV itself is good. Picture quality is good, the anti-glare works in a bright room. Hardware is good. Unfortunately, the Tizen / Smart Hub experience is a major turn off. And I would not recommend buying this TV. A very large part of the Home screen is permanently occupied by Samsung's "Sponsored Tiles" (just look at the size of the samsung ad below!), together with Now Playing and recommendation areas that I do not use. You can rearrange apps and disable Samsung TV Plus, but you cannot simply create a clean Home screen containing the apps and inputs you actually want.

I contacted Samsung support specifically about removing the Sponsored Tiles. After checking with their marketing team, Samsung confirmed to me that Sponsored Tiles cannot be disabled through the TV settings. I was told that the only way to prevent them appearing is to disconnect the TV from the internet.

That is an extraordinary design decision on a premium smart TV. This is MY TV - that I paid a lot of money for.

I am simply asking for an Off switch. Owners should be able to hide Sponsored Tiles, Now Playing and recommendation rows while retaining normal internet, streaming and smart-TV functionality.

This should be an easy Tizen improvement: Settings → Home Screen → Sponsored Tiles: On / Off

If Samsung adds proper Home-screen customisation, I would revise my rating upward. Until then, find a TV that doesn't try to sell you things.