Denza B5
2 reviews
Great Car, but a Pricing Strategy That Raises Questions I absolutely love my Denza B5. It's a fantastic vehicle with impressive technology, comfort, performance and features. The car itself has exceeded my expectations, and I genuinely enjoy driving it. However, Denza Australia's pricing strategy has been somewhat disappointing, particularly from the perspective of an early buyer.
Having purchased the vehicle at its original price, it's surprising to see the same model with demo tag is being offered at significantly discounted prices within a relatively short period. Discounts approaching $20,000 naturally raise questions about pricing consistency, resale value and long-term brand positioning.
I fully understand that automotive pricing is dynamic and manufacturers need to respond to market conditions, competition and inventory levels. However, substantial price adjustments for demos and 2025built so soon after a vehicle's introduction can understandably affect the confidence of customers who supported the brand early on.
It would have been encouraging to see Denza Australia acknowledge the impact on early buyers, perhaps through goodwill gestures, ownership benefits or other forms of customer recognition.
Denza has developed an excellent vehicle, and I genuinely believe the brand has strong potential in Australia. However, building long-term customer loyalty requires more than a competitive product. Consistent pricing, transparent communication and consideration for existing owners are equally important.
My verdict: 5/5 for the vehicle, but the pricing strategy and early customer experience certainly have room for improvement.
I would still happily recommend the B5 based on its merits. However, I would encourage prospective buyers to explore the available deals and understand the current market before committing to a purchase.
A small tip for prospective buyers: It's also worth looking at vehicles advertised as "demos" /2025built with only double- or triple-digit kilometers on the odometer, as well as stock offered through independent dealers. Some appear to be available at considerable discounts(20-25%) compared with the original retail pricing. A little research could make a meaningful difference to the final purchase price.
An excellent car deserves an equally thoughtful pricing and customer retention strategy.
Purchased in for $91,000.
- Bought: New
- +2
The car is wonderful. Despite the anti-Chinese car rhetoric, decided to take the plunge on a BYD owned vehicle. Did the research and took for a 2 hour test drive. The car is as advertised. Daily commute to work is purely EV and by changing my electricity plan and using scheduled charging, costs are minimal to use - huge saving over previous Everest, especially with the Trump diesel increase. Taken to Newcastle and Canberra (high speed) and mild offroad. Tyres are very road biased and battery quickly depletes at high speed (to be expected). Fuel consumption only shows "last 50 kms" so hard to determine, but high speed road travel is between 8 and 11 l/100km - not bad for a 3t beast. Internally the ride is quiet and comfortable and an initial bugbear of the car not "remembering" settings from the last trip has been resolved via an OTA update. (Had to turn radio on each time, synch with car play etc. Now this is automated.) 3500km of driving has cost about $250 in E10 fuel. Electricity minimal due to solar / Tesla battery / scheduled 8¢ midnight to 6am charging. Have not yet charged at public charging station as cannot see the point of a 1000% increase over domestic charging. Now the downside ... ... In QLD there are 4 dealerships. In NSW only 1. The sales process was smooth, but upon delievery of the vehicle, damage where somebody had reversed into something solid, scratches on left hand side, no Windows tinted and a dealer that never calls back to resolve issues. I'd suggest the sales has been a significant success and too much for the dealership to handle, but p-poor post sales service. six weeks into ownership and despite numerouse phone calls and escalation, the silence is deafening. Such a shame for such a good product. Denza is trying to compete with the luxury brands, but the service response is far from this level.
I hope to amend this negativity in coming months as I am hoping this is a teething / gearing-up issue and not a sign of the way they do business.
A small update - had first service and the technician there was very helpful and apologetic for poor service to date. Received a stone chip that migrated to a sizable crack (18"). Booked in with Obriens but they didn't even have the part on the system. 6 week delay as windscreen need to sail from China. With all this being said, still loving the car and after 4 months, done 8000 km. Going SYD to Longreach in 8 weeks so this will be a reasonable test.
Follow-up · How was the damage handled? No issues and resolved at first complimentary service without issue. What resolved the settings bug? An over the air update. No issues or "quirks" now. The ELKA (lane keeping) can be a tad agressive at times but easliy handled after a short arm wrestle. TBH I am used to it now. How was the offroad capability? Off road has been good (considering city tyres). On our trip to Longreach there had been huge rain the week before (early onset of wet season). Shallow wading not an issue and muddy roads all good. A little stress in some mud as zero grip in the tyres. Rocks etc would not be an issue, but mud definitley needs better tyres. Had an issue gettingleft back door open at one stage (see photos), but red dust kept out of the car by seals and A/C keep things good. fridge was a godsend with on tap icy water. Kept car "running" with key outside so car was secure and always cool inside after exploring Huge grunt to overtake those road trains. Fuel was not an issue. Current ODO 14500 (Nov 26)
Purchased in for $85,000.
- Bought: New