L'Oreal Paris Excellence Crème 7.3 Dark Golden Blonde

I’ve been using the same 7.3 for years and it was great .. until the new formula. Please, return the previous one!!!! The “improved” cream becomes disgusting dirty green after mixing the ingredients, the feeling on the skin is unpleasant, and the colour is not as expected. It’s a total disaster!!!

Nice product – My light brown hair was a washed out gingery colour with dark regrowth so I decided to try this. What I noticed was it was very gentle to apply, more like putting a treatment on my hair, and didn’t turn dark during processing to make me panic! When I washed it out my hair was a natural looking dark blonde with no gold/red in it and my dark… Read more

regrowth was still visible, but not in a bad way, just more blended in. Most permanent dyes I’ve used tend to lighten your hair a little before depositing the colour (so no dark regrowth) so I think the peroxide in this must be very mild and it felt so gentle I’m not sure if it would cover greys. It did lighten up after a few washes and became more of a golden blonde and your hair feels lovely after using it. I just wanted to add I’ve also tried the dark blonde, number 7, and that is quite a lot darker than this, like a natural ashy light brown, so if you want to go darker maybe try that one instead.

Terrible Experience – I have been using Loreal Excellence for years with happy results. Just colored my hair a week ago just like I always do, dark golden blonde and mix about a quarter of red penny in with it. Have always had good results until last week. Has your formula changed in any way? The coloring completely fried my hair. Went to the hair dresser and they… Read more

cut an inch off all around. Need to go back and have more cut off. It is still fried. Never have had this experience before. I am afraid to ever use this product again. This is going to take awhile to repair. So very disappointed. Sad how one experience like this can completely ruin your hair.