This coles coffee is at the moment my coffee of choice (used to be Nescafe), not because it's so good i can't live without it but because it's the only one i've tried so far that i would want to drink on a daily basis, flavour is OK not bitter like some others but virtually no aroma which for me was a big part of the coffee drinking experience.
Will keep looking for something better but it will do for now.

enjoyed this after no5 changed but now with a label change so has the flavour, disgusting is the best word to describe it, will now be looking for an alternative

I was always a Moccona fan (even a Moccona snob). Originally it was the Exotic flavour. When that disappeared I moved to Indulgence. Now that’s gone so I tried three other flavours. And they are all awful. I read a review recommending the Coles Organic Freeze Dried coffee and am very glad I tried it. At a fraction of the cost of Moconna, the Coles coffee is full of flavour with no bitter aftertaste. Moccona are losing more and more faithful customers.

Normally at work i purchase 1 great coffee a day so away from the office and with no coffee machine at home I thought I'd give instant a go. (gasp) After suffering through a week of one of the more well known brands which fell way short of my already low expectations I purchased a jar of the Coles Organic Fairtrade coffee. This product is a revelation. It's the closest instant coffee to Barista made coffee i have ever tried. So as far as instant coffee products go its almost flawless.

I had always liked this coffee. After Moccona changed their recipe and their regular coffee became undrinkable, this one became our staple. Last week, i noticed that it was tasting different and horrible. It has a horrible robusta smell now, which it didn't before. I looked on the label, and they had stopped putting '100% Arabica' on it, which they had on it before, and there had been no notice given on the label or anywhere. Now we will have to turn to other coffees and change again. I hope we don't have to give up on coffee altogether, but it...

I also reluctantly tried this product after reading a very positive consumer survey review and at $4 a jar I thought what did I have to lose after Moccona changed their recipe now as well on their Rich product which was great and is now awful. This product had me pleasantly surprised. I’ll definitely stick with it.

It's a very good compromise on price, given everyone else has also dropped off using Arabica beans (including Coles Fairtrade).
Taste is not as nutty as it used to be.
Our conscience is at least calmed over the Fairtrade accreditation, that farmers & pickers are not exploited to the degree of non-Fairtrade products.

I now almost always use the Coles Organic Fairtrade, but I still have a couple of jars of the old Moccona No. 5 stashed away and from time to time I make a cup for old time's sake. The original No. 5 is better, but there isn't much in it. Hence I won't be toooooo upset when my last jar of No. 5 original runs out!

Have been on the search for a new everyday coffee since Nescafe and Moccona's apparent brain implosions. Had read good reviews about this product and was certainly not disappointed. Great taste and is also a
cheap option.

If you are disappointed in the revamp of Moccona, this is your go-to. It is inexpensive but don't let that put you off. The quality is very good.

Coles, whatever you are doing, wherever you are sourcing this, please don't change.

Just a warning: when you go looking for this, it can be hard to find. It is very popular and word is spreading. Pick yourself up a couple of jars at a time (only $4.00) and save yourself the stress.

After Moccona went cheap on their classic number 5, I was forced to find a new instant coffee. Coles Organic Freeze Dried came recommended by another disgruntled Moccona drinker. I've been drinking it for 12 months now and have no plans of switching. It's a lovely-tasting coffee. I look forward to it each morning.

I recently wrote a review about how awful Nescafe Gold was. Then I saw a choice article about how this home brand coffee was rated the best. Not only does this coffee use the more delcious arabica bean for 100% of the coffee, it is organic, fair trade AND freeze dried - all markers you would think would bump the price over the top yet the price is among the lowest.

The taste is delicious. Save your money and forget the rest.

We switched to this coffee after they changed the horrible Moccona no. 5. This coffee is fantastic and very reasonably priced. Love the flavour. Wish it came in a larger size.

Like a lot of others, we have moved away from Moccona No. 5.
This is a great coffee and at a great price, we love the taste.
Just wish it came in bigger jars, and a bit easier to find on the Coles shelves!

Reiterating what others have already said: this is a genuinely excellent replacement for the old Moccona No 5 (and, needless to say, light years ahead of the disastrous new version of that product). Just like the old Moccona No 5, the Coles Fairtrade Organic blend achieves just the right balance between a full flavour and a smooth, non-acrid taste. There is no need to expend energy trying to convince Douwe Egberts to change Moccona No 5 back to what it was. At risk of sounding hyperbolic, Moccona is dead to me. This has the taste of the old Moccona No 5 and has a cheaper everyday price.

Apparently organic and has plenty of taste. For $4 it’s a winner. I mix it with Natures Cuppa Rich Roast and it’s even better.

Very happy to have been put on to this Coles Organic Fairtrade Gold Freeze Dried coffee. It tastes like the original Moccona no.5 that I drank for years but it's less expensive, organic and also fairtrade. Win, win, win, win. Yay!

I bought this yesterday, sceptical about how it would taste and im shocked, this is the best coffee ive ever tasted, not bitter and smoother than moccona.

After Maccona ruined their No.5 coffee by apparently making it better (so bitter and horrible after taste), I had to find a replacement to kick-start my day (as well as keep me going throughout the day, I am a 10 coffee a day person). Looking at online recommendations I found Coles Organic Fairtrade Gold Free Dried coffee. After trying it, I can confirm it does taste very similar to the original Maccona No.5. No bitterness whatsoever. I love this coffee and at only $4 for a 100gm jar, it is so cheap. Will never return to Maccona, even if they do change the flavour back to the original.

This is the closest thing to the original moccona that now tastes terrible. This coles brand coffee is so good I can now make this my new coffee I can use 3 times a day. Tastes smooth and like a proper coffee. Does not taste like the other bad instant coffees. Tastes better than some cafe coffees no exaggeration. Thank you.