Coles Organic Fairtrade Gold Freeze Dried

This Coffee is above average taste and put all others to shame at $4 a jar. Pity it's always out of stock then have to buy the inferior over priced offerings, I did find a Coles granulated for $3.60 good price for average coffee.

I’m a big sucker for coffee, I usually love Nescafé but never like mocona. This organic instant coffee is very tasty. Like coffee should, so coles you’ve won my coffee addicted heart.

Moccona dark roast was my "everyday" coffee, interspersed with occasional Nespresso and Illy pods, plunger and brewed ground coffee etc but since Moccona's massive price rises I've been looking for cheaper alternatives of similar quality. Woolworths Classic was recommended but wasn't as good, however Coles Organic Fairtrade Gold is, and is cheaper every day of the week, even when Moccona is one special. I know coffee has risen in price but Moccona's price increases have been astronomical.

So, Moccona has lost me, Coles has a new coffee buyer. Ain't competition good?

Very smooth and flavoursome. As good as the top brands at a fraction of the price!!

The only coffee I can drink without feeling sick in my stomach or getting a headache!

I just love it!! Fair trade and organic and a great price. And it tastes good. Ticks all my boxes

Great coffee. Has such a nice flavour to it. Very smooth. I was really impressed and half the price of Moccona.

Like many others I used to drink moconna kenya style. Ive tried many others but they all have that bitter mud taste. This however is actually very nice. For $4 you cant go wrong

This is probably the best tasting instant coffee I have tried so far, the only down side is the the caffeine level seems to be low. I just put twice the amount to get my caffeine fix. This is one of those rare ocation when the store brand tastes better than the name brand. Well done Coles.

Surprised! Very well rounded, smooth, no bitterness when made strong. A satisfying refreshing hit of caffeine. Money back guarantee if not happy too.

I've been buying this for years now after Moccona changed their recipe and I went searching for a mid strength, not bitter, coffee. I've also converted a few others who have given up on some of the more expensive and not as nice options.
It can be difficult to find in stock at my local Coles so I always get two so I don't run out. As a side note, if you leave it untouched for a month or two, the coffee grains will dry up (left in the office during covid work from home time). I assume that means that the lid is not super airtight - probably the only improvement to make.

it fits my tastes very well, good that Coles sells it all year round
i would say it is as good as big branded coffee and for me it tastes even better.
as everyone has different taste

I have literally tried everything in the search for a decent instant coffee to much frustration. I’ve imported from overseas and tried every and all the new ones that come out, but this remains the best. I still can’t believe that the price for it is so low compared to expensive (and wickedly bitter) coffees on the market.

I don’t know what Douwe Egbert did to their Moccona recipe from the 1990’s, but the insoluble rubbish they produce now isn’t recognisable. This coles brand is the closest thing I’ve had to it since.