SimsDirect
Verified675 reviews
Have used this company for UK and Europe for several years and never had a problem with a Sim card that they didn't fix within 24 hours, usually much quicker, and if there was a problem it was something that I had erred on! Usually it is just out the card in, follow the prompts and ignore the automated messages from the host phone company! Next trip is to South America with a Global Sim. Show details
Formerly called SimsDirect. Paid for the 30 day unlimited internet access e-sim. It took hours from landing in London and multiple tech support approaches for the SIM to get activated. Difficult to do when you don't have internet access except through local unsecure wi-fi. They have a very helpful bot that answers instantly. It takes longer for a… Read more
person to respond. Reception in Somerset, UK was bad as the provider didn't have much infrastructure. It worked well in Norway. It didn't work at all in Qatar / Doha and I had to buy a local e-SIM. They are extremely focused on selling you more once you bought. My travel partner had a different e-sim that worked immediately.
Reviews with attachments
Made my holiday so easy – Loved it. Worked as promised in every country I visited. Helped me to navigate, meant I could cheaply keep in touch with family back home. I had no problems whatsoever with it. Show details · 1
I am in thailand. Purchased thailand esim. Is slow, intermittent and does not allow me to connect to external sources. ie smartwatch, android auto. In effect, a very ordinary product that doesn't live up to its promise. How these companies get their rave reviews leaves me scratching my head. I guess most things can be scammed these days. Have… Read more
switched off esim and forced to utilise mobile roaming data with my normal service provider. In conclusion, wasted money.
Very dissatisfied, unbelievably poor product and service – Purchased a sim each for my wife and I before our oversea’s trip. Was relying on them to work upon our arrival which was a massive mistake. NEITHER one worked at all. This left us in a very difficult position. So please do not purchase from this company for anything important. No reason or explanation for why they didn’t work. After 24+ hours of… Read more
“trouble shooting” aka turning my phone on and off at their request again and again and again, I advised I would just purchase a local sim and submit them the invoice. At this stage they advised they would refund the money. Now some of you may think this was nice of them, but remember this refund was not for a sim that was slower than advertised, not for a sim that worked intermittently, not for a sim that worked for less days than advertised. The 2 sims they sent us NEVER worked. I found their service particularly unhelpful throughout the whole ordeal, especially when they put things like “we’re in this together” when responding to my email requests for help or replacement.
Thank you so much for this honest review, Z. It's so… Read more
- +4
Great value Travel eSim – Easy to install, activate, and use. No hassle dealing with tiny sim card. Always had the GB I need for Web browsing, google maps, and general internet use on the go. Great savings VS usual roaming charges. Show details · 1
Unlimited data is a scam – Unlimited data is a scam. Paid $85 for 21 days unlimited data, as I was hiking and needed the map data. You get shadow banned at 10GB and can only get download speeds at 0.05mbps making the it completely useless for anything but text messages. Show details
Hey Chelsea! Thank you so much for this review; we're… Read more
In-depth reviews
Our family was travelling to Europe and so I bought 4 esim's. When I arrived in Europe I tried to activate my esim, so we could have internet connection. I could not get the esim to work after following all the instructions I had recieved, so I emailed support. I would like to point out that I had been travelling for nearly 40 hours without sleep,… Read more · 1
and we needed internet access to open the door of our accommodation, so it would be fair to say my email was more than a little direct. I got a reply almost straight away and they were really polite and helpful. They gave me a few things to try and asked for the make and model of my phone. I sent the details of my phone and tried the suggested fix, to no avail. I responded with another hmmm, blunt email and waited for a response. After giving them at least 30 seconds to respond my sleep deprived brain sent out another email asking where my reply was and assuring them that I really needed support right away and my problem was their problem (or words to that affect) I recieved another email which was polite and reassuring, they said this happens a lot and it is probably something simple that I have missed and actually sent out a bunch of pictures of the procedure for my phone. I tried the procedure and I discovered my phone did not have the one of the options thier picture showed. So I emailed them back with another direct email asking them to fix this now. I recieved a super fast reply with a procedure to get a screen up and take a screen shot and email them back with it. I did this and waited for their reply. Shortly I recieved an apologetic email explaining my phone was not compatible with the esim. They asked for my receipt details and promised they would refund everything immediately. Well I started writing an extremely direct email to inform them they were ruining my holiday amongst a few other things, when I looked at my receipt and discovered that I had actually purchased the esims from another company. I checked my browser and I had searched for the company I had purchased them from, but these guys came up first in my search (probably because they are a much better company) I sat there in the airport stunned that I had been sending emails on the verge of abuse and been getting quick helpful replies. They were awesome, they were reassuring and they gave me fantastic help while I bombarded them with sleep deprived, excessive caffein-ed, manic rude, emails.
These guys deserve the 5 stars!!
Rubbish service – Just got back from an 8 week trip through the UK and EU. Before leaving Australia I purchased two eSims from Simify. My wife’s was a limited data and calls eSim in case we needed to make an urgent phone calls and mine was a 60 day unlimited data eSim for using Google Maps with, as we were doing a lot of driving and walking on this trip. Both… Read more
eSims failed.
We needed to make some urgent calls in Ireland and my wife’s eSim could not make calls. We just kept getting ‘call failed’ messages. I reported this to Simify via their online portal. It took 24 hours for them to reply, and once a day for the next 6 days they asked me one stupid question and then ignored me. Six days later they finally agreed to replace the eSim. The replacement eSim worked fine, but it caused a constant stream of scam calls and text messages – all of them in French.
After 30 days of functioning well my unlimited data eSim stopped working altogether. I had zero internet connectivity. It was a 60 day eSim which stopped working after 30 days. I immediately reported this to Simify via their online portal and asked for assistance. I received an automated email reply to say they had received my request. I sent a subsequent message and was told that a technician would be in touch with me shortly. 36 hours later I had still not received any help so I submitted a request for a refund. 3 days after lodging my request they provided a full refund for the 60 day eSIM.
Either Simify have lazy incompetent staff who issue the wrong eSims to customers or the dodgy French telco they use is doing it. Moreover, their customer service is almost non-existent.
I will never use Simify again and I would not recommend them to anyone.
Hey Wazlznhabibi; wow, firstly, we really want to… Read more (+1 reply)
Worked seamlessly, but needs a better reliable way to track esim data usage – We had the South East Asia eSIM (12 Countries) - 10GB | 30 Days esim for my iphone 14. It worked perfectly and connected as soon as we landed in Singapore. It seamlessly supported tethering for data to our other family members which was great. What we didn't like was the fact that there isn't an app to track data usage. The only way to track is… Read more · 1
via your phone usage on the secondary data in settings. This was way out for my phone. By the time we were 2-3 days in my phone was saying we had used 20GB of data which wasn't right as we only had 10GB to start with. I cut all the family off from my tether to ensure we had enough to get us through....and we did, but by the time we left my phone said I had used 180GB of data when we clearly hadn't. My partner ended up getting a tourist sim in Singapore in case mine ran out....turns out mine didn't, but the stress of not knowing how much data were using was high - until we bought the second local sim. I still have no idea how much data we ended up using bhut it must have been less than 10GB! I would use again as having it set up and ready to go and seamlessly connect when you arrive is so helpful and not having to sign up with a passport for a foreign country esim is handy, but there really really needs to be a proper way to track your usage.
Positive reviews
This is the second time I have used Sims Direct/Simplify while travelling Europe this time had a bit of a hick up with one installation but staff at Simplify help on chat line were excellent in resolving issue. Great customer service ensuring peace of mind. Definitely recommend Simplify and will use again. Show details · 1
Scandinavia and Europe get a 5 star! – Worked flawelessly all throughout Norway, Denmark, Finland, Sweden, Iceland, Germany, Italy and UK. Literally could not fault it - always connected to local roaming network in chosen eSim slot, maybe <5% of the time the speeds were poor - but almost always more than functionable! I was honestly skeptical at first but won't hesitate to purchase… Read more · 1
again on any Europe trip for sure. I was nervous about activating roaming also incase my phone provider would slog me $$$, but the install instructions and phone setting make it incredibly easy to utilise with assurance. Speeds were more often than not fantastic, and easily hotspotted laptops, netflix or general work. Amazing!
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Pleasantly surprised – Fantastic service, customer service was top shelf. Had a problem with one e-simm I had purchased (2 purchased in total ie me and my wife) and the team talked me through the issue till resolution. We released in the end my wife's phone was incompatible so simsdirect promptly refunded the second simm. Would definitely use this provider again Show reply
Negative reviews
local carrier int'l roaming Vs destination pre purchased SIM – I want to thank SimsDirect for their recent decision to stop Physical SIMs for sale in preference for higher costing eSIMs. Further, you HAD been my go to for OS SIMs but you forced me to look further afield and nearly was going to shop at SIMCORNER, when I realised that buying an Int'l Roaming Package from my carrier, Amaysim, not only was… Read more
competitive, BUT also easily serviced the need to remain in easy contact to home here in Australia. I no longer recommend Simsdirect or Simify as you have now morphed into.
That's fair enough, Robert! We appreciate your… Read more
Issues with eSims – I've used Simsdirect a few times and every time I buy a SIM card I have no problems. As I ran out of data during my travels & decided to purchase a eSim card. After over 2 days of trying from the help desk, we got no where. It looks like staff don't read the email trails. Also, having the help desk saying it "should work" or it "might work" is not… Read more
very helpful. Either it works or it doesn't. At the end I was right - the eSim didn't work in Guadeloupe even if the eSim I bought was for France. Guadeloupe is a part of France with the same currency & government. So if it say it's for France it should work either wise state this on your website. This was a second time I purchased an eSim from Simsdirect and both times I have had issues.
Yikes! That's certainly not the experience we want… Read more
Product delivery fell short, but customer support helped resolve – I had some problems with this product. It performed reasonably well when it worked, but it failed on day 21 of 30. I bought a 30 day unlimited eSIM for use in USA, Canada and Mexico. Customer support offered a 50% refund but it’s still not clear why it failed early. After some follow up with them, they got it working for the last couple of days of the plan. Always talk with customer support if having problems with a product. Show details
We so appreciate you letting us get you sorted, Bruce! Cheers for the feedback ⭐️
Recent reviews
I bought 2 eSim cards. One installed OK & worked well on our trip. The 2nd one for some reason did not work. I asked Simify for a refund & a refund was processed same day I asked for it. No Hassel at all. I have no idea why one worked & one didn't but it didn't spoil the holiday at all we did have contact with the family while away. I really appreciate the refund & the speed of it. Thanks Show details · 1
Absolute garbage – Should have known something was up when the website said the eSIM was $30 then charged me $40 on the payment page. But the main issue is it just doesn’t work. I bought the Cambodian eSIM, wouldn’t connect to any network. Briefly flashed up 3G for about five seconds then went back to searching for the network. Followed all instructions and… Read more
restarted my phone multiple times. And this was in Phnom Penh, the capital city! Ended up buying a local SIM which was faaar cheaper than this ‘product’.
EDIT: the company processed a refund within 24 hours of notifying them of this issue so at least I give their customer service staff credit for that.
Hey Michael! Thanks so much for this feedback; an d… Read more
Best travel advice - Get esim from SimsDirect – I purchased a 30 day esim for Indonesia. The whole process was super easy, especially for me who is not a digital native. I tell everyone travelling to use SimsDirect esim and you will not regret it, simple. I installed it before I left Melbourne and it worked seamlessly when I touched down in Bali. I followed the easy install guide and it was spot on. Full coverage across all areas of the island of Bali. Show details · 1
Stay away from this company – Sim did not install Contacted customer service they have only chat and no phone number customer service team kept on stalling until i gave up and never offered help except sending me links of their articles which were unhelpful wasted my money on their sim pretty much a scam, never go to them Show details
You're so right to be frustrated with us, here!… Read more
Zero customer service and false product information – I asked this company directly to confirm that i could receive calls and texts with the sim i bought when travelling. I said that hadn't happened last time id used their product so i wanted to ensure it did, they said yes it did and its listed on their web page that both functions are available with that product. This is a falsehood; I could not… Read more
receive calls or texts and missed crucial work calls and sick family notifications - i emailed them 6 times to discuss and they have continually ignored my emails - shame on you
Mavis, we're so sorry. You absolutely right; this… Read more
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Best Customer Service – These guys are excellent! Their customer service was the fastest I think I’ve ever seen, so much so that it has got someone that normally hates reviewing to actually review! I accidentally mistyped my email address during purchase - within no kidding 2 minutes of me emailing them they replied and had it fixed - shout out to Sam Show reply
Poor reception, misleading advertising – Thought I'd give SIMIFY a go while travelling to Vancouver, Canada. Disappointing to say the least. I was promised a 10% discount on signing up. That never happened. At times I was lucky to get LTE in Vancouver, but most times 3G!!!! That rendered Google Maps useless Web browsing would automatically take me to Polish websites and retailers!! Wrote a review on SIMIFY's website, but obviously they don't publish negative reviews. Never again.
Hey DogGone - yikes! That's not the experience we… Read more
6 weeks in Europe and visited multiple countries – Just got back from 6 weeks in Europe. All I can say was this was seamless and amazing. We travelled with a phulysical sim and the E sim. By far the E sim from Sims Direct out performed the physical sim by a mile. Never dropped out, always 5G or 4G in every country I travelled through. I travelled through Spain, Italy, France, Morocco, Portugal. It worked perfectly in each country. I 100% would do this again next time I travel!! Show details · 1
SimsDirect are providing the best eSims – I had perfect coverage Japan wide. I've used SimsDirect also in Europe and will be using their eSims in New Zealand, Canada and USA. Show reply
So so easy – It was very easy to install and activate. Would definitely use this again. Coverage was on the whole very good given we went to more remote locations in the uk. Used quite a lot of google maps getting places and data didn’t slow down at all. Didn’t try to stream movies because we were on holiday. Show details · 1
Pretty annoyed - not transperant – My wife and I went to Japan and thought this was a great option. Could not get various websites and apps to work while there, such as Chat GPT, Reddit, My banking apps. After 5 days back and forth with their custoner service team on email I am finally told that the mobile company they use for their sim service in Japan is though Honk Kong so as… Read more
it is in China, it restricts/bans many sites of the western world. Was really dissapointing as we had already decided to use Chat GPT as out tour guide when out and about which we coould not do.
At Disney Land the service was so slow we sould not even log into the disney app to book our rides so I activaded my normal Australian Sim (at a cost of $10 a day) and it then worked fine.
I should have just used my Aussie sim and paid the extra money.
If they are prividing a service which restrists your access to website they should be telling you up front.
Hey, Mr E! This is wonderful feedback for us; thank… Read more
Very poor performance – Bought a Simsdirect esim for Europe. Unlimited for 30 days. Worked about 50% of the time. I was always in major cities. Very disappointing performance. Would not recommend. Show details
Hey Nigel! So sorry to hear you had a bad experience… Read more
Unlimited data means nothing – Don't be fooled and don't get caught out overseas. The so-called 'unlimited' SIMs are governed by 'fair use' policies which are ambiguous. Watching a couple of youtube videos causes the data to be throttled.... it doesn't reset until the next day ticks over in Australia. The throttled data is UNUSABLE and you can't even navigate on maps with it. I… Read more
was caught out a number of times trying to drive through Europe and ended up having to pay $10 / day Telstra roaming anyway. Dodgy company with dodgy policies and I would recommend buy a local sim where you are traveling. It might take an hour or so out of your trip to buy a local sim...but its much better than the days and days of inconvenience from these 'unlimited' data sims. I have learned my lesson - these sims caused more headaches than anything and ruined parts of my trip.
Daniel, your experience has to be the furthest thing… Read more
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Hey Beamer! So sorry you didn't have the best time… Read more