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128 reviews
1 Hong F.  · I never posted any bad reviews but this company is scam! I paid for the product but never received! Be careful when you purchase their products!
5 Dee  · This product's awesome, super easy to use, and my hair looks amazing for a couple of days after every wash. Must recommend.
5 Kiarra  · This stuff is no joke ! After the first use my hair is absolutely gorgeous shiny and silky ! Im obsessed !!
5 Eddie-Mumtaz khan  · Fantastic service. The delivery was fast and product is terrific. Would recommend to anyone Eddie
5 Sukanya  · I was a little skeptical initially given my brown skin tone, but it definitely works!
5 Lisa  · Such a great rpoduct. With so many options around, its great to actually find one that works

Reviews with attachments

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Sadhana Thapa
Sadhana ThapaACT
 

Very easy to use and very effective. I am very happy with the results. Show reply

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Kabita A.
Kabita A.NSW
 

Unexpectedly worked well for me – Very satisfying product that i have ever used for my hair removal products. Also works quicker than expected leaving my skin smoother and bumpy free skin( i had it before so bad) . I purchased it in january and i am loving it. Show reply

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Patricia
Patricia4 posts
  Verified

I regularly purchase and test beauty products to give honest reviews — good or bad. I believe people deserve real feedback before investing in something. For context, my hair is porous, color-treated, highlighted, delicate, and blonde. Because it’s bleached, it can easily become dry and fragile, so I’m always looking for products that restore… Read more ·  1

softness and improve texture.

First impression: the consistency is rich and creamy. It has that dense, nourishing texture that immediately tells you it’s going to deeply condition the hair. You can see in the photos how smooth and buttery the formula looks — it’s not watery or diluted.

After using it, I noticed immediate softness, improved manageability, smoother texture, and less frizz. My porous blonde hair absorbed it beautifully without feeling heavy.

The size (500ml / 16.9 fl oz) is generous for the price, and the quality truly reflects the value.

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Jade B
Jade B
  Verified

ABSOLUTELY WORTH THE PRICE!!! I started seeing results within a few weeks, now I don’t have to shave at all. I always feel put together & confident! 100% recommend to anyone thinking of investing, you will not regret it Show reply

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Anette
Anette
 

So smooth and wonderful can feel the softness the second you put it on! Scent is a tad bit strong although very nice! Show reply

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Tracey B.
Tracey B.NSW3 posts
  Verified

I am so happy I took the chance and decided to purchase these products.. I purchased them for My daughter who has really long hair which was very dry, brittle and not feeling the best. After only a few washes her hair is soooo soft, a lot more smoother and looks and feels so much better! I was really hoping this would be good but I am so… Read more ·  1

surprised at how good it actually is and how much nicer my daughter’s hair feels! We love it and are incredibly happy that we tried these products, I am about to do another order for 2 more packs as we don’t want to run out. The products used are the shampoo, conditioner and the hair mask - used once a week. Totally recommend buying this!!!!

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Shika
Shika
  Fair Incentive Verified

I was skeptical at first but it really does work with dark skin. Helped my underarms grow slower and helped with my pigmentation and makes my skin feel softer. Show reply

Latest follow-ups

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Rachelle Rigby
Rachelle Rigby4 posts
 

The Illuumi shampoo is very gentle with a deep clean the conditioner is light weight but rich in conditioning and best of all is the super rich nourishing treatment that leaves your hair beautiful and silky soft with a luscious shine I highly… Read more ·  1

recommend these products especially if your hair is a little on the dry side as the Illuumi range keeps my hair nourished between washing. Rachelle Rigby.

 Follow-up  · I use the Illuumi shampoo and conditioner and treatment twice a week on my fine blonde hair that is very prone to going frizzy with the Illuumi shampoo conditioner treatment range my hair is silky smooth and soft with a lustrous shine

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Rachael
Rachael
  Fair Incentive

The product is well sized, easy to use and comes with everything you need. They are clear on their website that it doesn’t work for everyone and it can take longer for some. And that seems to be the case with me. I have some areas that are patchy,… Read more ·  2

but no full hair loss yet. It takes forever to do my legs as any device would and it is slightly frustrating that you can only use it plugged in, but that’s also understandable.

I had a goal to get hairless in a year so there is no rush if it takes a while.

 Follow-up  · Whenever I would do a close shave on my legs I would get a horrid rash and my legs would itch for a week. So I would use clippers to get a short clip instead of a close shave. I was using the Iluumi on smaller areas but I started using it on my legs and within 2 treatments I wasn’t getting the rash and itching anymore. I shave and use the Iluumi… Read more

Sharon Robinson
Sharon RobinsonQLD
  Fair Incentive Verified

Incredible Customer Service – Above and Beyond! I experienced a shipping issue with my recent order, where the parcel arrived damaged (appearing to have been tampered with), and one item was missing. From the moment I reached out, the Iluumi team… Read more ·  2

was amazing. Mia was quick to respond with empathy and professionalism, helping me navigate the situation and following up with clear communication. Then Amanda stepped in to finalise the replacement and was just as friendly, empathetic, and efficient, making sure everything was sorted (very quickly) and keeping me in the loop the whole time.

Thanks to both Mia and Amanda, a potentially frustrating experience turned into a reminder of how great customer service can be. They truly went above and beyond to make things right, even though they were not at fault, and I couldn’t be more grateful.

Bonus: I’ve started using the Collagen Hair Mask (from previous order), and it has made my damaged hair feel absolutely amazing! I’ll definitely be reordering, not just because the product is fantastic, but because I trust the team behind it. I have even ordered one for my daughter to try on her very long hair that has been damaged from years of foils. Looking forward to discovering if she has the same results.

Thank you Iluumi!

 Follow-up  · After using this product for a month, my hair feels incredible. I feel as though the damage done from colouring is being repaired, and it is looking shiny and healthy again.

Positive reviews

Suzanne
SuzanneNSW8 posts
  Fair Incentive

THE BEST . This product is the best I’ve ever used . The smell is amazing makes me feel like a new person. My hair is soooo soft thank you iluumi you’ve certainly nailed this one . Show reply

Katia
KatiaQLD9 posts
  Fair Incentive

Good products, I have the collagen repair mask. Now used it a couple of times and it has done wonders for my hair, so soft and smooth, I feel like it has made a difference already. Good size product, nice smell, value for money. Site was easy to use and product arrived quickly. Show reply

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Swan
Swan3 posts
  Fair Incentive

I have just received my product I have only used the shampoo and conditioner but I love it. I have coloured hair with is often dry but my hair felt amazing. I love the product. Show reply

Negative reviews

Debby
Debby3 posts
 

I ordered this hair mask on the 4th March 2026 and as of today 30 March 2026 I still have not received it or a refund. They have just sent me another message saying if I dont received it by 5 April 2026 they will look into refunding me. Thats a month later! But an earlier message they said that they had filed a claim for the refund and that was 19 March 2026.

Iluumi
Iluumi    

Hey there, Debby! We sincerely apologize for the delay… Read more (+2 replies)

Unidentifiable
UnidentifiableNSW77 posts
 

Do not put this rubbish iluumi hair mask on your hair and on your scalp.! It took me half a bottle of shampoo and two hours in the shower getting this absolute oily crap out of my hair! My hair became brittle a lot of it has snapped off after leaving it in for only 25 minutes. After blow drying my hair I knew I couldn't go out or even go to bed… Read more

with this in my hair as it would do further damage.... So back to the shower I went. Half a bottle of shampoo and an hour later of scrubbing and rinsing, scrubbing and rinsing scrubbing and rinsing, I had to get out of the shower and grab the cheap and nasty shampoo to remove it thoroughly from my scalp. ILUUMI HAIR MASK IS NOTHING MORE THAN A BOWL OF [Content Removed] GREASE ! Do not waste your money on a product that will snap your hair off. My alarm bells were going off because it's heavily advertised on Facebook..... . I should have listened to my alarm bells!!!!!!!

Iluumi
Iluumi    

Hey there, Nicole! We are so sorry about what happened… Read more

Tin
TinQLD2 posts
  Verified

I had a terrible experience returning Iluumi’s faulty laser hair remover. The product didn’t even last 90 days, so I can’t say it works as advertised. Their customer service has been frustrating and unhelpful: they repeatedly asked for information I had already provided, avoided answering my questions, and became passive-aggressive when I… Read more

corrected them. They even called replacing their faulty product a “gesture of goodwill.”

Under NZ Consumer Law, a replacement for a faulty product within 90 days is not goodwill — it’s their legal obligation, including covering return shipping. Despite this, I’m still trying to return the device, and now they want me to pay for shipping and just do me a refund.

Their product is unreliable, and their service is horrendous. Based on my experience, they are failing to meet their obligations under New Zealand consumer law.

Iluumi
Iluumi    

Hey there, Tin! We’re genuinely sorry to hear about your… Read more

Recent reviews

Tarnz
Tarnz
 

Missing two items from package, notified their support service once I realised, after receiving direction from Mia on what was required, she gave me an option for a refund or replacement and actioned my request immediately- fast, efficient and great customer service - thank you Mia Show reply

Aneka P.
Aneka P.QLD3 posts
 

Spoke with mia as i had a little trouble with a very leaky bottle of shampoo upon delivery . They happily replaced it for me . Im grateful and the product is great and smells Devine :) thanks team :) Show reply

EoL
EoL
 

I am providing an honest review regarding both the product and the after-sales support. I acquired an IPL Pro device and have utilized it for facial, underarm, and bikini area hair removal. I observed rapid results on my face, though other areas will likely require more than six weeks to achieve similar outcomes. I use the device two to three… Read more ·  1

times per week. My face is now hair-free, and while other areas are not yet entirely hair-free, hair growth has slowed and the hair itself has become finer.

After several months of use, I identified an issue with the flash window. Upon contacting the support team, I received a prompt response. I would like to specifically thank Mia, a member of their support team, who addressed the issue immediately and facilitated the shipment of a replacement device.

Overall, I am highly satisfied with my purchase, the results achieved, and the exceptional after-sales support. My sincere gratitude once again to Mia for her assistance.

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Ivelisse
Ivelisse
  Verified

I’ve been using this shampoo, conditioner, and hair mask consistently, and the results have been amazing. From the very first wash, my hair felt clean without feeling stripped, which is hard to find. The shampoo lathers well and leaves my scalp refreshed, not dry or itchy. The conditioner is rich but not heavy—it instantly detangles my hair and… Read more ·  1

leaves it soft, smooth, and much easier to manage. I noticed a big difference in frizz control and shine after just a few uses.

The real game-changer is the hair mask. It deeply nourishes and repairs my hair, leaving it feeling silky, hydrated, and healthy. My hair looks more vibrant, feels stronger, and has noticeably less breakage. Even my ends feel revived.

Overall, this trio has completely improved the look and feel of my hair. It works great for dry, damaged, color-treated, or frizzy hair, and I love how healthy and polished my hair looks after each use. I will definitely be repurchasing and highly recommend it!

Patti
Patti
 

In may 2024 I purchased the iluumi product. And from day one I was impressed with the results. The instruction were clear and the product is very easy to use. For longer than a year I used the product and would definitely recommended it for the purpose of long term hair removal, Unfortunately the product stopped working and iluumi was happy to… Read more ·  1

replace the product. Even it was after the q2 month guarantee. I am looking forward to receive the new iluumi . As I did purchase a different brand I had to stop young tgat as it was over heating

Beauty Product Brands

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Leonie W
Leonie WQLD8 posts
  Fair Incentive

I bought this as an alternative to going back to a laser salon to have my face and under arms re-done. I’ve been really impressed with the machine and its effectiveness. I’m not normally one to write a review but I am really happy with the product. Show reply

SKY
SKYNSW2 posts
  Fair Incentive

I recently bought this! I’m a swim teacher and my hair used to feel crispy and very dry changing to iluumi has been a game changer. it’s really helped my hair to feel soft, shiny and amazing! The smell is amazing too!! I have also used it on my 6 & 8 year old daughters and it’s made their hair so much more manageable with a lot less knots!! Highly recommend!! I love it!! Show reply

sandrared001
sandrared0013 posts
  Fair Incentive

I bought the Iluumi Classic in White/Gold in July 2025. It's so easy to use and it actually works. I use it straight after shaving/epilating. My hair regrowth is noticeably slower and more sparse. I don't even use it weekly. I've had no negative skin reactions or side effects. Bonus, it's a third of the cost of some other brands. I absolutely recommend this product. Show reply

sarina
sarina
  Fair Incentive

The product is really nice, takes a few weeks of patience but so worth it. Customer service/support was also amazing so easy to talk to and quick to respond. Order came quickly to NZ definitely recommend! Show reply

Vanessa
VanessaWestern Australia
  Fair Incentive

Love the shampoo and mask. Haven’t tried the conditioner yet because masks usually work better on my curly hair. My hair feels soft and smells amazing. Definitely recommend Iluumi hair products. Show reply

Elizabeth M
Elizabeth MQLD
  Verified

I’m so very impressed with these products, as most of us have, ive used so many expensive other brands and nothing has come close to how good these are. Beautiful soft hair smells delicious. Highly recommended, you won’t be disappointed. Thank you ILuumi ⭐️⭐️⭐️⭐️⭐️ Show reply

Linda
Linda2 posts
  Verified

I love the smell of this product and it definitely softens my hair. I suffer from hair loss from using products that are over-the-counter but this is different. It’s good for my hair. Show reply

Anthony j
Anthony jVIC
  Fair Incentive Verified

I had another brand IPL and it didn't work I decided on the Iluumi pro because it had great reviews I have been very happy with the iluumi pro it has definitely slowed down my hair growth Show reply

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