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192 reviews
1 jeanette.stook  · Used to be good. Not anymore. Formula very weak. Recently tried fairy and this was a far superior dish washing detergent. Sorry but you've lost my custom.
1 Cindy T.  · Hi I’m using Morning Fresh dish liquid for 5 yrs. I think is the best product. But recently I fine not concentrate very watery I think you need to improve.
2 Gayle B.  · Value for $. Nup! – What has happened to Morning Fresh!? Premium price was worth it but. . . It is not as good as it used to be!
5 Sylvia  · 5 stars also as shampoo – Best dishwashing liquid, also, been using it as hair shampoo for 30 years. Leaves dishes and hair super and squeaky clean.
3 Margaret  · Disappointed – Have been using this product for years and have loved it. However it seems it has been watered down and you need to use twice as much
5 jitender r.  · Product quality excellent – it is foamy and when it is use very minimal product is needed to clean which is make it monetary wise chraper.
tim poignand
tim poignandNSW4 posts
 

I still use the product as the other brands are no better – It does NOT remove grease from all surfaces; for example, frying pans and plastic surfaces. I use paper towels to fully clean the surfaces. The cap tends to clog up as well. I have reported this to them; seems they don't care.

MejustMe
MejustMeVIC5 posts
 

Extremely poor experience & poor results – It used to be one drop is enough now changed to one squirt is enough. Anyone else past the age of 30 remember this? There’s a good reason why. The product is nothing like it was 20 years ago clearly, but is relying on brand name from 20 years ago!! Like most products today that are brand but fail miserably!! Truly gives extremely poor results no matter how much you use!! Show details

Mandy W.
Mandy W.QLD2 posts
 

Morningfresh lost its mojo - top price - poor quality - poor dispenser – The last two bottles of morningfresh have been really pathetic - cant wash the grease off anything - might as well use a cheapo liquid. I started putting it in a soap dispenser to overcome the clogged top. What a waste of time and $$. Show details

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notbuyingagain
notbuyingagain3 posts
 

Misleading packaging – Saw morning fresh advertising "70% less plastic" on their packaging. They have changed from a recyclable hard plastic bottle, to a soft plastic which can be recycled, but is rarely done by the consumer. Totally negates the benefits of less plastic usage when it goes straight to landfill. Very misleading packaging!!! Show details

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Constanza
Constanza VIC
 

How about a Push Down Pump Dispenser – I don’t know why Morning Fresh detergent haven’t come up with a Push Down Pump Dispenser -I always have to change their top with my own push pump because I find that it makes the bottle very stable when pumping one handed. Show details

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Thehonestreviewer
Thehonestreviewer54 posts
 

Rough on the hands – I ran out of dishwashing liquid and bought a tub I hadn't bought it for a while. I still love the scent, washes dishes in fact its one of the best on the shelf, lime and lemon are my favs but I get blisters on my hands so its not kind to the skin . Show details

Positive reviews

Kenneth K.
Kenneth K.
 

Morning fresh dish detergent – Who designed the ridiculous delivery dispenser for your bottles! The viscosity of the liquid causes clogging..... continually. Frustrating as heck and seeking a different brand Show details

Carmelo
CarmeloVIC
 

Morning Fresh Dishwashing Liquid I use for washing my Car as well – I have been using Morning Fresh for a long time more than 30years plus, wash my dishes wery good,and I use for clean anything around my home and also washing my car it does a great job! also it keep my car shining! what's amazing as well when I get Bird stain! easy to remove! my family and friends are suppised about this product.... Show details

Sam
SamQLD23 posts
 

best detergent for me for over 30 years – I used Morning Fresh dishwashing detergent, preferably Lemon or Original totally happily for at least 30 years. it has always satisfied me and been a very long-lasting product as so little is necessary to remove grease and leave dishes sparkling. Yes, I still wash by hand. it is also kind to my hands.

Negative reviews

Fred123
Fred12331 posts
 

“One Squirt Is Enough To Block The Piece Of Junk” – As others have posted, the nozzle is absolutely useless. I would have to clean out the nozzle on every 400ml bottle at least 6 times between starting a new bottle until it is empty. They need to update their slogan on the bottles from “One Squirt Is Enough” to “One Squirt In Enough To Block The Piece Of Junk”. Show details

Barry L
Barry LVIC9 posts
  Verified

Greenwashing by Morning Fresh – The actual product is ok which is why I am giving it a two star rating, however my concern is over the new packaging. The eco fresh refill proudly claims that it uses less plastic than their smaller containers as you would expect. My main concern is that their existing packaging is recyclable through my council however the eco refill cannot be… Read more

recycled. The packing says that it can be recycled through redcycle however redcycle collapsed two years ago, so this packaging is going straight into landfill. I find the claims by Morning Fresh to be very misleading.

Anna D.
Anna D.7 posts
 

Clogged nozzle – The nozzle clogs very quickly once you start using this product. I’ve been using for decades but my frustration is such that I will try a different brand. Show details

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Recent reviews

Erika K.
Erika K.2 posts
 

Clogs up ALL the time – Not happy when every time I go to use it nothing comes out. Have to remove the lid get a toothpick to get rid of all the coagulated gel, rinse and then place top back on. Repeat repeat repeat every time I go to use it. Was at an aunts for tea the other day, and sure enough when I went to use her Morning Fresh the same situation - nothing came out… Read more

of the bottle as it was a congealed mess underneath. I press it down after cleaning and using so it is not as if it's caused by reaction to air. Am at a loss as to what to do to resolve. When I finish this bottle I will not buy again.

Marie
Marie3 posts
 

Terrible – Morning fresh use to be an excellent product not anymore it takes twice as long to wash the dishes not to mention so much liquid soap used in the process. Show details

Denis B.
Denis B.NSW
 

Very poor product – Morning Fresh Lemon ultra concentrate 900ml Batch No: 231700436 - the push-pull bottle cap keeps clogging because the dishwashing liquid keeps turning into a jelly-like substance. Really annoying. I'm not going to buy your product ever again.

Consumer
Consumer
 

The lids are getting clogged up – The quality of the product is fine but the last three bottles of Morning Fresh I’ve bought, all of the lids are getting clogged up after a few uses. This never used to be an issue and I’m wondering if they’ve changed something in terms of the lids production quality/process. Regardless it’s making an issue of something that never used to be a problem Show details

Debrac
DebracVIC
 

Lost its mojo! – I have used Morning Fresh for decades but lately I've noticed that it is not as concentrated and seems watered down! It loses its suds very quickly. I am extremely disappointed as they have changed the formula. I will be seeking another product. Shame on you Cussons! Show details

Ross
Ross8 posts
 

Another example of the demise of a formerly excellent product – Like many Australians, I have been using Morning Fresh for decades until quite recently. I find it most insulting that some marketing 'genius' thought by saving management a few pennies by watering down such a well known product, that it would go unnoticed by the general public. How naive and stupid that was!!!! Show details

Maureen
MaureenQLD
 

Its okay – I hate the bottle as it clogs up every few days and takes forever to clear it out and you cannot get the liquid out until you clear it out. Need to redesign the lid. Show details

Christine
Christine21 posts
 

Soap Quality poor – What happened to the suds the grease removing soap as stated. Found dishes greasy, increased content to compensate.. found I had to use too much for product to work good enough. Like almost everything quality drops at the consumer cost. Won’t buy again lots of similar cheaper choices to wash dishes will try others. Show details

Mozz B
Mozz BVIC14 posts
 

Absolute JUNK – I remember using this stuff many many years ago. You would use a drop and it would bubble up for days, you couldn't even wash it down the sink. Now you pour half a bottle onto a sponge and it's gone in seconds. We've been a customer for decades, but no more. The money you want to steal from us with your junk is going to cost you even more because you just lost a long term loyal customer who will never spend another cent with you. Good riddance.

Dishwashing Liquids

Find out how Morning Fresh Dishwashing Liquid compares to other Dishwashing Liquids

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JESSICA
JESSICAVIC3 posts
 

Worst bottle design – Am I the only one who finds the bottle design to be ABSOLUTE GARBAGE. It's so slippery and the grippy part is on the sides only. It so bloody hard to get liquid out by squeezing the sides, but squeezing the non grippy front in upside down position with wet gloves is such a nightmare. NEVER EVER buying this trash product ever again. Show details

FM1
FM1VIC7 posts
 

Quality ha s deteriorated – We have been using Morning Fresh Dishwashing liquid for many years but recently I noticed it has been greatly watered down and you need to use much more than you used to - very disappointing Show details

Mike
Mike3 posts
 

Buy another brand as they are deceiving people on strength – One squirt is not enough. Really diluted in last purchase . Have used almost a bottle in 4 days and that’s 3 times a day for one person and our water isn’t that hard Last year it was stronger Show details

Jason
JasonNSW4 posts
 

Used to be good but now crap! – We used morning fresh for years but now it’s gone downhill. The liquid is not as “concentrated” as it used to be and The motto “One squirt is enough”, is NEVER enough! They watered it way down. It is just a basic expensive dishwashing liquid now. So now, We decided to move to TANDIL which is Australian made instead, sold in ALDI. It reminds us… Read more

on how morning fresh used to be. A little goes a long way with this dishwashing liquid.

Sorry, morning fresh but from now on we’re going over to TANDIL!

Gloria L. Sydney
Gloria L. SydneyNSW8 posts
 

Limited Edition- Summer Berries – I have used Morning Fresh diswashing liquid and normally find it to be a very good overall product. I have just tried your limited edition Summer Berries, disappointed in this product. Doesn’t hold the suds well like your other products. I wouldn't purchase this one again. Quite happy to continue with your other products. Show details

Jenny1749
Jenny1749VIC
 

Absolute rubbish now days – I used to love this product. You used to use such a tiny amount and get loads of bubbles and cleaning power but now it is like water with green food dye in it. You have to use a lot to get any bubbles and then they are gone so fast. Hopeless product. Also now you can't leave the lid open as it gets blocked up. Will NOT be buying again. Show details

jackie
jackieNSW
 

very disappointed – This product used to be my go to product. I used it for everything and got rid of many other cleaning products. I even promoted it at work as a great all round cleaner. Now I am more than disappointed. The product is so watery, lacks the essence of which it originally was. Its a very sad to see so many great products get destroyed in the name… Read more

of saving a dollar. Im sure there are other ways to cut costs other than ruining a great product and its reputation.

Gwenneth D.
Gwenneth D.VIC
 

Morning Fresh Concentrate – The last 4 bottles of Morning Fresh are not concentrate they are almost just water with hint of green colour. Why does it say concentrate? Why are you defrauding the public.

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