Great product , my normal colour only lasts less than 2 weeks as greys starts showing but this product lasted me 4 weeks and just small amounts of grey hair showing plus I have been washing my hair daily due to a treatment iam having otherwise Iam pretty confident the colour would last longer. Ordering my second lot now.
I’ve been using The Shade for a few years now and absolutely love it! Living with a chronic illness can make getting to the hairdresser quite challenging, so being able to colour my hair at home has been a game-changer for me. The ordering process is so easy, the team is incredibly helpful when it comes to choosing the right colours, and I love… Read more
knowing that the products avoid many of the harsh chemicals found in traditional hair dyes.
Over time, I’ve successfully transitioned from a very light blonde to a beautiful dark brown, and my hair has never looked healthier. I’m constantly getting compliments on my hair colour.
I honestly couldn’t be happier with The Shade and highly recommend it to anyone looking for gorgeous colour, healthy-looking hair and a convenient, more enjoyable way to colour their hair at home.
I’m so grateful l found The Shade products . Really happy with the results of my hair , colour is beautiful . The products are gentle and best of all no chemical smell . Get lovely comments on my hair . Highly recommend.
Reviews with attachments
The best way to colour hair! – The best way to colour hair! At home, with a glass of wine and movie going in the background. It was so easy, especially if you make sure your first purchase has all the required accessories. The colour aid on the website was so accurate and I ended up with the result I was after! Ps. The shampoo and conditioner is going to be added to my next cart!
THE BEST SO FAR ! I have tried salons, box dyes & home hairdressers, but The Shade is the first one that has covered my greys and so easy to apply. Most of all salon quality and cost effective. It’s a 5 ⭐️ for me. Jodie ❤️
I stopped going to salons a couple of years ago due to the price, then I was using box colour to save on money and the colour never turned out how I wanted. The roots always turned out way too warm and never lasted long enough. I re-puchased a Shade highlight kit and another colour to add a shadow root and my hair has never looked better. You… Read more
would even think I paid $100s at a salon. I have attached before and after images. I will be using Shade from now on!!!!!! I used 7.1 dark ash blonde on the roots and 9.1 light ash blonde on the ends.
Love this product. Covers grey very well and smells amazing. Will be my new regime!
I love love love it! I don’t love spending so much money and so much time at the hairdresser knowing my greys will reappear in 2 weeks… it totally sucks. But The Shade, was a random add on my socials, and I thought, “let’s try it”. Delivery day came, and oh my! Was I impressed with the little box of goodies. Packed in it not only the colour but… Read more
also the whole “salon experience” the apron, the bowl, the brush, the clips. Super cute! I waited for the weekend to apply, and Boom! Easy as! My greys were finally covered, and not in a lighter shade of brown, but the same dark shade as the rest of my colour! I have coloured my hair 3 weeks ago, and I have come on holiday to Bali and my greys are still covered.
Great product, easy to use. I love it. I am recommending it, and I’ll continue to use it!
Easy to use, great with grey coverage. Overall great product, would recommend. I purchased the intense dark red ✅
The bottom right photo is what I've been trying to achieve. I went to two different hair dressers and spent $800. The bottom left photo is what it looked like after (I was jet black). I sent the images to the Shade for a consult and they recommended 6.11 intense light ash brown. The colour is so dark now my hair feels like it's basically black again, I literally cried. I should have just went back to the hair dresser.
I'm expecting my second delivery this week. I've tried a colour kit (intense light ash brown) and the scalp oil, have to say both exceeded expectations! My hair feels great and has more volume, the colour covers evenly and is has a natural look. I love the concept. I like to "experiment" with hair colour and I’ve had some accidents with developer… Read more
and bleach With The Shade I can colour using professional colour whenever I want, blend colours, change often and will always have the right developer and ratio... Perfect!
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Absolute Lifesaver for Complex Grey Coverage & Color Correction! ⭐⭐⭐⭐⭐I am incredibly particular about my hair and absolutely refuse to let any white regrowth show. After a disastrous experience with supermarket box dyes and cheap color removers that left my hair patchy and dry, I switched to The Shade—and I am completely blown away.Because my… Read more
hair had three completely different zones (resistant grey roots, a stubborn brassy mid-band, and dark ends), I needed a complex salon-grade fix. Following professional color theory, I used a custom root mix of Napoli 7 (Dark Blonde) blended with Palermo 7.43 (Copper Golden Blonde) to anchor my translucent greys [theshade.com.au]. Then, I applied pure Palermo 7.43 to my freshly bleached lengths [theshade.com.au].The results are a total masterpiece! The coverage on my stubborn greys is 100% solid, and there is absolutely zero neon "hot root" effect. The transition across my whole head is completely seamless with no visible lines or bands. My hair looks incredibly vibrant, rich, and expensive, and the chemical formula is so gentle that my hair feels in perfect, healthy condition.The product quality is top-tier salon standard, and the kit includes everything you need for a flawless at-home application. If you are dealing with tricky grey hair and want a rich, multi-dimensional copper that looks like it cost hundreds of dollars at a boutique salon, look no further than The Shade [theshade.com.au]. I will never go back to supermarket boxes again!
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Perfect colour every time. I’ve been using the shade for about a year now and I’m really happy with the results. I feel like it is gentle on my hair and always leaves it shiny and well manageable. I love that it comes in a little packet and that I can customise when I want my next delivery. I like that it doesn't smell bad like some hair products… Read more
and as I use the semi permanent it fades nicely there’s no harsh lines across my hair so I can just top up as I need to. Since using The Shade, I haven’t gone back to the hairdresser or the dreaded box dye.
The assistance I received from colourist was amazing. They helped me through all the aspects of colour correcting my hair and the results were perfect! Before and afters show how well I was able to get rid of the unwanted warmth
It’s been two weeks since I coloured my own hair using Toscano Dark Ash Brown (Duo 1) from The Shade, and I’m honestly so impressed with the results. I usually visit my favourite salon every six weeks to cover my grey regrowth, but I think they’ll be missing me because I have no plans to go back and spend a fortune. The Shade has left my hair… Read more
looking healthier, feeling softer, and in amazing condition. I’ve had so many compliments from colleagues and friends who genuinely thought I’d had it professionally done. Safe to say, I’ve found my new go-to!
I used The Shade in the colour Sicily – Medium Blonde, and I was genuinely impressed with the results. There were no harsh chemical smells, and I experienced no irritation during the application process. The colour went on easily and evenly, and my hair actually feels soft, healthy, and in great condition afterwards. Overall, I'm super impressed… Read more
with this product and would absolutely recommend it to anyone looking for a gentler at-home hair colour option
Decided to try a new colour with a 10 volume developer instead of 27. Looking for a demi/semi colour. Love it.
If you are blonde wanting actual lovely blonde do not go here. Tried two times with this company giving benefit of the doub and I am so disappointed. Even got consultant advice. This is Sorrento with Ferrera toner. No where near the colour. Spent $200. Biggest waste of money ever. Brassy, dirty blonde. Thanks a lot. Should have saved this to go to salon which i now have to do to fix.
Latest follow-ups
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I love my hair colour from the shade. It is hypoallergenic so it doesn’t sting and irritate my scalp and the blonde is true to colour and not brassy. Great product.
Follow-up · I use the stronger developer number 27 and it does cover my greys. The application is easy and the colour lasts permanently. I only need to touch up due to my regrowth.
Follow-up · Some before and after pics as below
I wish I'd found The Shade years ago, because I would have avoided a hair catastrophe, which is the only reason I looked online for hair colouring options, other than box kits from the chemist. I have short hair, highly damaged, and have been using… Read more
The Shade for around 7 months. I've never had grey hair, because my hair skipped that stage and went straight to white. I've had fun trying many of the gorgeous colours, without causing extra damage to my hair. My hair is now in better condition than it's been for many years, and it's shiny. I've experimented with the 20 and 27 volume developers. For my hair, they both provide total coverage for a mass of white roots. The biggest surprise is the lack of fading. None. The colour holds in the lengths. No need to constantly add colour to highly processed hair, a perennial problem with box dyes. Now that I've settled on the best shade for me, I only need to touch up the roots, which I can do frequently without concern about causing damage. The Shade rescued me from the endless trauma of box dyes and bad hair.
Follow-up · The texture of The Shade is the same as salon quality, that is, creamy, not runny, it doesn't drip once applied. There's really no odor, slight, at the most. Whether using a brush or fingers, application is straight forward, and because the mix is creamy, it's easy to ensure even coverage.
Terrible experience with the second order. The Shade customer service lied to American Express about me not using the hair dye correctly. This was my second time ordering hair dye from The Shade. My first order was fine however the second was a… Read more
new colour that did not work. I immediately sent photographs to The Shade showing them the outcome which non existent. I told them that the colour they sent through did not have any pigment and didn't even dye my skin which is quite normal when using a hair colour. They told me to return the unused products at my expense to which I responded with a request for postage as their product was faulty. I am still waiting for a response! I contacted my credit card dealer AMEX and told them about the issues. I received written notification from AMEX from The Shade to say I did not used the dye correctly which is a lie. Very disappointed with the lack of customer service. Buyers Beware! Purchasing a product that only works now and again is not good enough. Hair dye is supposed to dye your hair not wash through. Unethical and immoral behaviour from an Australian company.
Follow-up · The first colour was a combination of two colours suggested by The Shade. The developer used was the one recommended and supplied by The Shade. I changed colours as the original dye still came out brassy (you can see this in the photographs I posted) and I wanted more ash. The second colour was a new colour they were promoting - Intense Light… Read more
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Positive reviews
Absolutely amazing hair colour and brand. I started using this a couple of years ago and have never looked back. If you want great colour, great price, fast shipping, and soft, healthy hair, then The Shade is the one for you.
Best find ever. I have been using the Shade for a nearly a year. It is an excellent high-quality product for hair colour. It is gentle on my hair and does not leave it dry or brittle as the supermarket product used to do. It is free of ammonia, parabens and all the harsh chemicals. You can get the full salon kit, which makes in home hair colour… Read more
soo easy and best of all I can get X2 colours out of one order (short hair) excellent for the bank balance. Cannot recommend the Shade highly enough. Five stars all the way. Thank you, The Shade!!
I have always been someone who only gets their hair done at top quality salons. I have extremely long jet black hair and after being told about the shade from a friend I haven’t gone back. I have been using this product now for over 2 year. It feels and looks exactly like salon quality but without the price tag and being in the salon chair for… Read more
hours.
I can’t recommend this product enough !! Give it a go you have nothing to loose but saving time and money girls .
Negative reviews
I'd avoid if you have greys. No colour transfer at all and no even colour on skin which is odd. Twice happened and was told to apply heat ...that didn't work and then was told it was my hair. Have never had an issue with colour taking before.… Read more
Colorist was unhelpful and basically said there is nothing they can do. Also had an order go missing and was told they would look into it....heard nothing back. Avoid. Gone down hill..
Follow-up · I have not had a single response to my complaint or my missing order and I have sent 3 follow ups. So customer service non existent.
This company should receive zero stars. I used their colourist service to get advice on the hair dye I should use. They ensure that by using the colourist service you will recieve an accurate colour per your needs. I explicitly stated that I wanted a natural colour close to my own hair, which she assured me I would receive. I had it professionally… Read more
applied in a salon to avoid user error. My hair came out the most unnatural clown, ridiculous red possible which was quite upsetting and embarassing. Whilst I understand errors can happen and was willing to be reasonable about seeking a resolution, the biggest concerns with the company come with their customer service. I have been trying to contact them with NO response since June. I logged into my online account to see they have marked my messages to customer service as SPAM and blocked my emails!! I tried contacting via Facebook messenger... no response. Today, I commented on their Facebook post to try and get some assistance from them and they have now blocked me from their page- I cannot see The Shade any longer on facebook. I realise there are lots of happy customers commenting on their products out there, but beware, if something does go wrong, they are entirely unwilling to be professional and respond. I am horrified by their treatment of me, all I wanted was some assistance to perhaps have the colour replaced to dye over the ridiculous red I ended up with. I cannot imagine why they would be so extremely rude, unethical and unprofessional and block my email and Facebook communication. Be careful! This company is not trustworthy!!
Untrustworthy company - do not order. They claim to be an Australian company selling Italian hair colour yet you can’t contact them other than via the slow snail trail email system. I wish I had read product review prior as they are nothing but negative and it would’ve stopped me from purchasing anything from this company. I ordered a blend and… Read more
somehow didn’t get that. Rather than reaching out to the company for support or resolution, I got the ever so rude, sarcastic and awful Camilla whose name appears in other reviews. Camilla failed to answer my questions. She clearly has no understanding of the meaning of customer service and should not be in this role. She is so rude, a person hiding behind a computer typical keyboard warrior troll. I don’t need you Camilla to remind me I put the order through. I need you to help with a resolution. Your website isn’t the greatest and can be confusing. You failed to respond to every single question I asked, i did not require you send me a clause stating the terms and conditions of a purchase!!!. It’s not a Lamborghini it’s a tube hair colour!! grow up Camilla. I will never use this company again. If anything goes wrong, you have no hope in hell of getting them to support you.
Recent reviews
This is an amazing product. It is so easy to dye my hair at home. I cannot tell you how many people compliment me on the colour and shine, they are always surprised that I do it myself. It is so convenient to have it delivered to my door and very easy to pause or skip a delivery if I need.
Absolutely love 'The Shade' hair colour. Amount of shades to choose from is phenomenal! One of their newer shades Light Golden Copper Blonde is the perfect colour for me. A natural redhead that has got lighter over the years. I was looking for something that didn't leave me with obvious roots regrowth and this shade is perfect for that. Very happy with the product.
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Craig Ford, So your defence is to stalk my page and tell me how many times I’ve left a one star… Read more (+1 reply)