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60 reviews
1 Anto  · Poor As – Changed recipe and low quality chocolate Never again. Very plastic like.
2 Andy777  · Bring back the real “Flake” – What happened to Cadbury Flake?? How sad even my mum grew up eating Cadbury Flake, now it tastes awful.
5 Liz  · Awesome – Love cadbury chocolate, all types.Coles always has got good special. Mixed in with custard or yoghurt is heaven.yum yum yummy 4 ur tummy
1 Sam  · New mini fake – We have been loyal cadbury support for years are so disappointed with the new mini flake. They taste wrong and the wrapper are crap.
1 Lou  · Dry and crumbly (fun size) – They don't taste like they're made from chocolate anymore. They're soapy and dry. Definitely changed the recipe for the worse
5 ali bali  · messy to eat with red tear strip – Maybe make red strip go round the end instead of down the side. Keeps crumbs inside ready to empty onto hand
Ol m.
Ol m.NSW
 

dreadful taste – what has happened to the flake.. its tastes awful now.. too sweet and fake.. cadburys has gone down hill since the yanks bought the business. hence American chocolate is so bad in general in taste and texture. Show details

Dearbhla G.
Dearbhla G.NSW
 

Tastes like chemicals – Just bought these from Woolies and they taste like chemicals. Giving me strange sensation in my mouth and throat. I have no food allergies. Cadbury chocolate is getting worse. These are going in the bin Show details

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Tim B.
Tim B.VIC3 posts
  Verified

Based on wrapper – The wrapper is 'pathetic', the original wrapper gave more control. Could open one end & enjoy without it ending up in your lap or wasting half of it because the wrapper was user friendly. I used to love it but now I avoid purchasing it because of the mess it has only on attempting to open it. Who's the fool who didn't consider the mess of changing the wrapper ? ? ? I'm sure I'm not the only one who avoids it for this reason! Show details

Positive reviews

Big Dog
Big Dog
 

Tell ya what you gotta have a listen here – Ok so first off I’d like to just say HELL YEA CHOCOLATE! But I just took a poo and I’m sick at the moment and it literally looks like a sunken pile of crushed up flake and I’m scared. But it got me thinking god damn flakes are GOOD, going to go get one later I reckon. Onya cobber

skkfof
skkfof37 posts
 

Good – ONe of my favourite chocolate bars, albeit a little expensive for the amount of chocolate that's in it! Much nicer flavour than the bars of Cadbury chocolate, it doesn't seem to have that bitterness or aftertaste that the bar chocolate does. Beautifully crumbly, although a little messy to eat.

sassy65356
sassy6535677 posts
 

Good – In all, it is a nice treat for when you want to spoil yourself. It comes in great bars and I always end up eating the whole thing in one go! This is really a great chocolate bar. The flake is nice to eat and crumbles easily, meaning that you can have it on top of ice cream or dunk in some hot chocolate. It melts in your mouth so easily, it is such… Read more

a nice treat! As a consequence of the flakiness of the Flake, you have to be careful when you eat it because it will easily spill everywhere. The flake is a bit too sugary for my liking as well.

Negative reviews

johnnylegend69
johnnylegend6917 posts
 

Messy to eat – Delicious chocolate, but so difficult to open packing and makes a mess,so messy to try to eat it,because difficult to open . This ruins this product,pity.....

Angel
AngelVIC395 posts
 

Where's our favourites – Won't be buying favourite chocolates anymore took my favourite flake out and dream white chocolate what next are you going to remove I was given 2 boxes as a gift

lyric39
lyric39VIC23 posts
 

Yuk I got such a shock 0 stars if I could – I hadn’t had a Cadbury flake in years but I’d never forgotten the taste or texture ….Cadbury you should be ashamed of yourselves what I tasted WAS NOT a flake it tasted like cheap crappy Easter egg not chocolate more like soap yuk!!!! Show details

Recent reviews

tina m.
tina m.QLD6 posts
 

Deliciously creamy – Yes the product could be perceived as being ‘messy’ but if you like your chocolate at room temperature then here is a top tip that makes me want more and more. When your ready to eat your chocolate hold it in the palm of your hands roll it a few times it melts the outer layer of the flake that would usually be dropped and you can enjoy every… Read more

little piece of the delicious chocolate gold bar! The chocolate its self is a taste of its own. Creamy smooth and doesn’t leave a horrible dry burn like most other chocolates and doesn’t feel as harsh on the stomach. The chocolates process incorporates air that’s why it tastes better and lightweight. I used to be a non lover of flake and I used to prefer twirl but they changed the recipe or tech A few years ago that had me realign my favourite chocolate

Ned
NedNSW43 posts
 

Rip - Cadbury – So many people in Australia have dropped off purchasing Cadbury products & for good reason ... terrible quality now! Whittakers , Aldi chocolate or Coles - Woolies generic choc are all way better options! Show details

Dawn I.
Dawn I.
 

Disgusting – I purchased and ate a Cadbury flake for the first time in a while, it was disgusting, it’s like chewing runny plastic. I will not be buying one again. Show details

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Bees are awesome
Bees are awesome12 posts
 

A mouth full of sugar – Flake used to be creamy chocolate in a light delivery. I just bought some minis today... It's just a mouth full of sugar, no chocolate flavour at all. What have they done to them? I'm so sad. I won't buy them again.

Ringopo
RingopoNew South Wales3 posts
 

Cadbury Flake mini bar 200 units – The Cadbury Mini bar are very thin now and crumple up and break as you touch them . Been buying them for over 35 years . They are now terrible I’m embarrassed to sell them in an ice cream now .  Show details

Cab
Cab
 

Absolutely awful – Oh dear, what has happened to the flake? It no longer tastes of chocolate. What was once my favourite chocolate bar has now become something that I will never buy again. Far to sweet and very unpleasant  Show details

Jonny
JonnyNSW
 

Something suss about flakes – Guys, I just got a Sundae from Maccas and for the first time in probs 10 years I got a flake with it. Something suss is going on big time because the flake was practically tasteless. All the other reviews on here saying it was too sweet, well mine was too tasteless. It was literally just a tasteless substance in my mouth and I can tell you I… Read more

wasn't happy about it. If you're thinking about adding a flake next time you're in old Ronnie's drive thru I have two words for you: Don't bother!!

FXFD
FXFDVIC3 posts
  Fair Incentive

This product is so bad from the Old flake Cadbury "yuk" You had a good thing Why have/would you change it!!!!!! – This so called Flake is No longer like the Old flake tast like sugar+

Scott
ScottSA
 

Flakes are horrible now – Bought a pack of 12 mini individually wrapped flakes and they tasted like the plastic they were wrapped in. They used to be one of my favourites but I will never buy them again.

Sally
Sally2 posts
 

This product is too sweet – The flake does not taste the same as it used to. It taste like I am eating a lot of sugar and is sweeter than it used to be. I will not buy flakes anymore. Show details

Sam L
Sam L
 

Flaky – I have never understood exactly why anyone would choose to buy a Flake chocolate bar, unless perhaps as part of a cake decoration. They are so so boring, and so very flaky! Chocolate crumbs are always a potential problem, but Flakes are pretty much a packet of crumbs waiting to scatter all over the bed, the carpet, your lap, or anywhere else that you happen to have them. I have never been impressed by the Flake chocolate bar, and never will be.

Jim B
Jim B
 

Cadbury Flake is dead – Purchased a pack of 12 minis today. So disappointed. They're sweeter, not as chocolatey and they don't Flake like they used to. Terrible. Another product that Cadbury have buggered just like Red Tulip chocolate Easter Eggs.

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Ellen Shaw
Ellen Shaw
 

Bad, new cheap rubbish design – Terrible new design of cheap wrapping and cheap chocolate, which is NOT Cadbury’s original dairy milk chocolate. It doesn’t even claim to be real dairy milk chocolate.. we have let this company cheapen their products while charging more and lowering the standard to the point where we can’t blame them because we buy the rubbish! It’s the same with… Read more

cream eggs, which are not Cadbury dairy milk now either. This company is now only for people who don’t care about the taste enough to notice while wolfing it down.. I also see the good reviews here are by people trying to rate the old version (which was nice).. without even trying the new version, which is hard and bland/ sugary, just like the creme egg.. bye Cadbury’s I will never purchase this ott money making scheme gone too far chocolate.

Ladida
Ladida
 

My love for flake died! :-( – Taking that first bite of flake was like heaven in your mouth! well that was until they changed the packaging of the 12 in a pack. It's sealed both ends maybe even different formula, it's hard and tastes different, now it feels like taking a bite of dried turd! So disappointed

Lisa L
Lisa LNSW2 posts
 

How to ruin perfection???!!! – Since a child in the 70's Flakes have been my all time fave. The soft, crumbly, melt in your mouth goodness. My daughter and I bought a packet of mini's last night. They were not the same old recipe... they are hard, don't crumble and tasted ordinary. Such a shame the big company are chasing the buck at the expense of good chocolate and… Read more

appreciators of good chocolate. No longer a fan of Cadbury's... going to change brands. Farewell dear Flakes of old... thank you old Cadbury's for your 'glass and a half'. It was much appreciated.

Tom
Tom
 

Twist and Shout – i just don't understand the new mini packaging - wheres the roll and twist? Like come on... if ain't broke don't fix it mate. Really sad about this, feeling low, can't even have a flake to pick me up.

Rachel
Rachel2 posts
 

What happened to them? – Flakes used to be nice but now they are gross. I haven't tried the normal sized ones all that recently, but the fun size ones are disgusting. Not flaky and taste awful! Very disappointing.

Liz
Liz
 

New Cadbury flake mini – Terrible. Not flaky and not same flavour. Cadbury go back to original recipe and method of wrapping. Been buying these for years. Why change something that's not broken.

Leah
Leah4 posts
 

Not flaky at all!! Hard as a rock!! – I've just bought a pack of mini flakes and they are terrible. Haven't bought these for some time and won't be buying them again. They used to be light and flaky but these were as hard as a rock. I bought them to decorate a cake (I wanted to crumble them over the cake) but I had to literally bash them in a bag with a mallet to break them up. I went… Read more

back to the Woolworth store I bought them from and felt the other packets on the shelf and they felt exactly the same. So for this reason and the fact that they are Halal certified (why they need to be is beyond me) I won't be buying them again.

Aly
Aly
 

Dry and sugary – Chocolate texture not smooth, more dry as if missing cocoa butter. Quality of Cadbury Flake completely gone, would never buy it again. Contacted Cadbury was told it may be dry because of heat effect, but safe to consume, your choice to consume or throw it way. Where is the good old Cadbury Flake. Cadbury does not stand for quality anymore, so much for the statement "Cadbury means quality" on the packet.

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