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 AI reviews summary 

Pros
Helpful and knowledgeable staff: In-store team members consistently receive praise for providing detailed product information, helpful recommendations, and a welcoming shopping environment.
Product variety and quality: Customers appreciate the extensive range of available supplements, protein powders, and fitness merchandise.
Store cleanliness and layout: Physical store locations are frequently described as clean, well-organised, and easy to navigate.
Efficient online fulfilment: A segment of reviews highlights fast shipping and smooth click-and-collect experiences for online orders.
Verdict

Overall sentiment towards Elite Supplements is generally positive, driven primarily by an exceptional in-store customer experience and knowledgeable staff. Shoppers frequently highlight the helpful advice and welcoming nature of retail employees across various locations. However, a subset of online and delivery experiences reveals recurring frustrations regarding customer support policies and online ordering processes.

407 reviews
5 Family G.  · Always easy to find what I need and great advice if we're looking for something different. Very friendly service
5 Anubhav Raizada  · Polite and friendly staff at the counter. Good customer experience
5 Josh K.  · Been going to Elite for years, great service and knowledge of products. If I want to explore product Amy knows where to point me with my fitness goals.
5 Lisa  · Helpful people in store every time I have been. Great products. Thank you
5 Tanya B  · Service was awesome. Ben’s knowledge was great and he is such a friendly guy. He smiles the whole time. Clearly loves his job. Thanks Ben!!
5 Tony James  · Sara is a very good customer service officer at the store very helpful lots of facts about different products and what could be useful for my needs.
Davidkitch
Davidkitch
  Fair Incentive

Good service and knowledgeable and not pushy at making me buy. I went away and had a think and came back to purchase Thanks for not being pushy as so may retailers are and puts me off going back Show reply

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John
John
 

I thought I was doing the right thing by buying local in Albany. Big mistake! Short version: I was overcharged for the basic product I now buy at *half the price* at the local supermarket. Staff lacked product knowledge. Manager was very rude and immature when I queried the receipt amount versus the higher amount debited from my bank account. I don't recommend wasting your time, money or energy dealing with these people.

Elite Supplements
Elite Supplements    

Hi John, We’re very sorry to hear about your… Read more

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Reviews with attachments

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Scott
Scott2 posts
 

The best supplements in Town!! Also yummy!! Now it's ten words!! Show reply

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Edwards
EdwardsWA3 posts
  Verified

My son has started lifting weight to gain some mass and muscle tone.Staff was very helpful and gave me some good advice and suggestions for him.He started using Emerald labs Lean Gainer and loves it as it is easy on the gut and has no fillers. It also has 3G of creatine so it’s a complete package for him. Show reply

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Saturn T.
Saturn T.WA2 posts
  Verified

First time visiting Mirrabooka. Danny was super helpful, not just for me, but to everyone else who was in the shop at the same time. Having a sample of the protein water was also helpful to make me feel confident in my purchasing Show reply

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Elizabeth
ElizabethNSW5 posts
 

Products were just what I wanted, very happy with purchase.7 Show reply

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Jasper Ellis
Jasper Ellis
  Fair Incentive Verified

Great service from Jordan the manager elite supplement Bendigo have a great team they are affordable and overall a great environment Show reply

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Caryl
Caryl
  Fair Incentive

I honestly felt good about going into the store at Elite Supps Kippa-Ring and the staff was super helpful with so much information and helped me answer to all I needed to know! I really appreciated that. Thank you once again!! Show reply

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Stacey
Stacey4 posts
  Verified

Protein arrived open & damaged. I asked for assistance from Elite Supps and received a reply stating they cannot assist as I didn’t take up extra insurance. I replied & said this cannot be used though and needs to be disposed of, how can they accept money for a product that isn’t usable? I was advised they COULD have helped me but now it’s been… Read more

disposed of they can’t. I then replied & stated it hasn’t been disposed of yet so please advise my next steps? Another reply stating they stand by that they can’t help me as it’s damage due to transit/courier. So a $70 purchase not usable on receipt and no customer service at all to help their customer.

So beware- if you don’t add EXTRA insurance they won’t take responsibility for anything or provide any type of service to their customers. I will never order from here again.

Elite Supplements
Elite Supplements    

Hi Stacey, We're sorry to hear that you were… Read more (+1 reply)

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Mitchell L.
Mitchell L.NSW
  Verified

Elite Supps supplied the wrong product and then refused to properly engage with the issue. I ordered a product where the listing showed one flavour in the product image, Bronze Bombshell, while the text referred to Rainbow Warrior. I provided screenshots and the order confirmation showing the issue. Elite Supps repeatedly claimed I had selected… Read more

the wrong flavour, suggested I had failed to check the cart closely, and relied on the current webpage displaying correctly as though that proved the listing was correct at the time I ordered.

They ignored the substance of my complaint: that the product listing as a whole was misleading. They refused to provide a refund, replacement, or exchange, then closed the matter and refused further correspondence.

Very poor handling of a simple consumer issue. Reported to FairWork and ACCC.

Elite Supplements
Elite Supplements    

Hi Mitchell, We’re sorry to hear you were… Read more

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Dani
DaniVIC
  Verified

Received Emerald Labs Ashwagandha Gummies in unusable condition — melted, clumped, covered in white residue, and not fit for consumption. I contacted Elite Supps with photos and a clear refund request, but was given a generic excuse and no remedy. Products should arrive in acceptable condition, and this one didn’t. Disappointing experience.

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Nick S
Nick SVIC2 posts
 

Ordered a sauce from Elite Supps that arrived leaking due to a broken seal. The parcel itself wasn’t damaged and sauce had leaked inside the bag. Customer support refused a refund or replacement because I didn’t select their optional shipping protection at checkout. Disappointing experience over a $12 item.

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Ally
AllyNSW3 posts
 

I purchased Oxyshred during their Boxing Day sale and used a discount code. My cart showed a total about $10 less than what I was actually charged. When I contacted Elite Supplements, the first response admitted the discount should have applied correctly, but later emails contradicted this and falsely claimed my screenshot was from the day before… Read more

my order. They refused a refund and offered only store credit.

This felt like gaslighting and was extremely frustrating. Losing a customer over $9 seems absurd. Be cautious relying on discounts or checkout totals with this retailer.

Latest follow-ups

Isobel
Isobel2 posts
 

Excellent service and pleasant staff also love product that i buy. Show reply

 Follow-up  · Still excellent company to deal with

 Follow-up  · Excellent company friendly staff

Jules
JulesWA
 

Friendly staff and decent gym bods or eye candy depending on the perspective . Either is a very good image for a supplement store The store was well laid out and the staff is knowledgeable Show reply

 Follow-up  · Bought NAC, magnesium glycinate, L-glycine and top ups for NMN and testosterone boosters. The store has a great range of these longevity and performance supplements that are high quality. This is my go to store for supplements

Positive reviews

Matt
Matt
 

Luca is definitely helpful, friendly, and approachable in providing the best support, advice, and product recommendations. This is always shown through his positive, genuine energy and helpful nature. Show reply

Peter H.
Peter H.VIC
 

Great variety of choices and Awesome customer service ( Cheers Jordan ). CrossFit without Pre Workout is like Coffee without a treat. Its ok but you always feel better for it. Show reply

Anurag Gupta
Anurag Gupta
  Verified

My first time at Elite, and experience is nothing short of excellent. Extremely helpful staff, clear explanations and great advice, no pushing or overselling, and great prices too. Show reply

Negative reviews

Milord
MilordACT385 posts
  Verified

This review is broken up into a number of sections that will provide the user (you) to use your preferred browser's "Find on page" function to skip to the area of interest. [Summary] [Product/Service] [Package] [Pros(+) vs Cons(-)] [Final Thoughts] [Summary] I've been shopping at this establishment for years, and so perhaps my consumer… Read more

experience and review might be considered bias though I will attempt to remain subjective as much as possible.

I recently made a purchase and acquired some Creatine Monohydrate, and based on the direct questions I made to the sales person... "Is this a gimmick based on the claims?". And as a result, I decided to give it a go and make a purchase on the presumption upon perhaps a placebo noting that the product sold had higher absorption compared to other brands. The price difference was subject and decided to give it a try.

[Product/Service] These stores are franchises, and there are many of them around the country, each of them more or less the same and generally competitively priced while stocking specialised products that normally don't appear in supermarkets or chemists.

[Package] Though their specialty is supplementation and they also have a small product range in store and online for transparent, hot and cold shakers, thermal flask-type bottles that will meet any demands gym goers or those wanting something a little more versatile.

The downside is that they only specialise in these types of products, it would be interesting to see if they can also expand into other niche markets, a kind of one-stop shop, e.g. gym meals, personal coaching, gym equipment, loyalty programs both online and instore. Other things like price guarantees, if a customer sees a product in another non-elite supplements store and can beat the price upon an evidence-based approach...

For those wanting a specialised user experience, would enjoy the multitude of benefits if all of their needs can be served in one packaged or tailored service.

[Pros(+) vs Cons(-)]

Pros(+) - competitive pricing against the competition - quality products - customer service and knowledge on the products - pricing (subjective)

Cons(-) - limited range of supplementation products - limited range on the types of products that needs expansion into other markets as above mentioned. - pricing (subjective)

[Final Thoughts] At the end of the day, it is a business that provides gym and sports-related products where other than customer service, the knowledge behind each product gives you as the consumer, a level of confidence that should be expected. Though I would rate this higher, if they would expand their business modelling to include some of the other suggestions in this review.

Elite Supplements
Elite Supplements    

Hi Milord Thank you for taking the time to… Read more

Kate
KateNSW4 posts
 

Displays price online with no note to say price is online only and then you go instore to purchase (so you can see quality). Firstly they dont display pricing in store and secondly, it is more expensive in store than online by a whole $5 each!! Its not much dollarwise but the principle of it still stands. I was sent a 15% sign up discount via… Read more

email, which couldn't be used in store. Staff did apply a discount anyway but still more expensive than the price advertised online. You can click and collect at online price and collect in 2-3hrs if in stock at the online price. Wrote an email and the response is "Our pricing may differ between our online store and physical Elite Supplements stores due to stock availability, promotional activities, and shipping considerations" This was not a sale item, on promotion or shipped! No reasonable excuse, just deceitful.

Elite Supplements
Elite Supplements    

Hi Kate, Thank you for your feedback. We're… Read more

whdavies29
whdavies29WA2 posts
 

Absolutely poor customer service. I made a big purchase for some protein powder which was meant to come with a free 'lucky dip' gift. When I received the box there was nothing else in there other than my order. While its not a big deal, it is both disappointing and misleading to offer a free gift when you make a larger purchse only to not… Read more

receive it. When I contacted the enquiries email, the response was equally disappointing. The explaination was they can runout of the free items and put in a coupon in replacement. The two issues I have here are 1) there was no coupon in the box and 2) if there was, it probably means having to purchase more products to get any use out of it (read, more sales for them). When I replied that i didn't even receive a coupon, the reply was simply 'sorry again that this one missed the mark'. excuse me but what?

Again, while the bonus items are probably small in value, this company simply doesn't deliver what it offers and I feel the offer equates to a scam that they have a simplt out for not delivering, and that is sorry but they ran out of the product. Customer service at Elite doesn't offer service and isn't for the customer.

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Recent reviews

Jason Christall
Jason ChristallWA
 

Great shopping experience at elite Supplemente in Busselton. Was greeted by a friendly sales assistant who answered all of our questions and helped with selecting the right products. Show reply

Karen
KarenVIC4 posts
  Verified

Staff are friendly & helpful. High quality products. Had issues with the rewards hitting the app but the staff got that working. Just a bit disappointed I missed out on rewards because the purchases didn't go through. Working now though. Show reply

Shane M
Shane MNSW
  Verified

Heath is a wealth of knowledge and I always leave feeling like a valued customer. He polite, friendly and really knows his SUPPS. I recommend Elite Wagga to everyone I know. Show reply

Krista
KristaSA
 

I love the team at Elite at Colonnades SA always happy to answer any questions I have and understand in the times I'm trying to work on my budget or get through till I can get bigger sizes of my things I don't like to be without my only thing is they can be out of stock on my fav electrolyte product raspberry dc hydrate. But one of the sports sups stores I feel comfortable in now I've been regularly going in for a few years now. Show reply

Dave
DaveSA
 

Can’t fault the customer service. They always go above and beyond to help you and explain everything clearly to you. My only negative was my pre workout was hard as a rock when I opened it up almost like it had been opened already. Have to break it up every morning prior to use. Show reply

Hannah D
Hannah D
  Verified

Very happy with the service I received. I wish there were more products and range available in store but I’m happy with the price I paid and what I’ve received. Was served by Jesse S and am very happy with his kind and friendly manner! Show reply

Jonathon M.
Jonathon M.QLD10 posts
 

Elite supplements was excellent to try the staff was friendly and helpful and management could not do enough to help me out and excellent prices and availability and menu and excellent customer service excellent app to earn points Show reply

Beth M.
Beth M.
 

I love the staff here, they are always so kind and helpful and super accomodating. My husband has sensory issues with a lot of foods and the staff here are amazing at helping me find the best products that work for us. Honestly 10/10 store at Penrith Show reply

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