18,684 reviews
AI reviews summary
HelloFresh receives a generally positive response for its ability to reduce the "mental load" of meal planning and grocery shopping. Users frequently highlight the variety of seasonal recipes, clear instructions, and the convenience of having pre-portioned ingredients delivered to the door. While many are satisfied with the quality, a significant subset of users reports recurring issues with ingredient freshness and aggressive sales or billing practices.
Pros
- Convenience and Time-Saving: Users value the elimination of meal planning and supermarket trips, noting that pre-portioned ingredients and easy-to-follow recipe cards make cooking accessible for busy families, seniors, and even children.
- Menu Variety and Flavour: The service is praised for its diverse range of cuisines and dietary options (such as low-carb and vegetarian), helping users break out of repetitive cooking habits with restaurant-quality flavours.
- Waste Reduction: Many appreciate that the kits provide the exact amount of ingredients needed, significantly reducing household food waste and the need to purchase large quantities of specialized spices or sauces.
- User-Friendly App: The digital platform is frequently cited as intuitive, making it simple to browse menus, skip weeks, and manage nutritional tracking.
Cons
- Ingredient Quality and Freshness: A recurring complaint involves receiving wilted greens, mouldy vegetables, or meat packaging that has leaked during transit.
- Billing and Subscription Issues: Multiple users report being charged for boxes they did not intentionally confirm, and many find the cancellation process difficult or "predatory," with charges occurring even after accounts were supposedly closed.
- Delivery Inconsistencies: Feedback highlights issues with boxes being left in the sun, delivered to incorrect addresses, or arriving outside of specified windows, often with poor communication from the logistics side.
- Aggressive Marketing: Several reviewers flag "bullying" or pushy sales tactics from representatives, as well as misleading promotional offers that are not correctly applied to accounts.
Verdict
HelloFresh is an effective solution for those looking to simplify home cooking and expand their recipe repertoire through a convenient, structured service. However, potential users should remain vigilant regarding the automatic subscription model and closely inspect ingredients upon delivery to ensure freshness.
Complete scam. I had to give a credit card number to see what meals were available. It couldn't meet my dietary needs. I cancelled within the time frame for the next delivery (my first) and have still been charged.
I've liked the meals that I've had so far. They're convenient and easy to prepare. It takes the "decision paralysis" out of deciding "what to have for dinner tonight". It also minimises the time & energy spent in ingredient preparation. The portions are generous - with a bit of creativity, we can make 3 decent-sized portions out of ingredients for… Read more · 1
2. My criticisms are: there's a LOT of plastic waste (sachets etc) which goes into landfill afterwards. Could some of the plastic packaging be replaced with biodegradable paper/cardboard products instead? Also the way you advertising pricing seems inconsistent. Some meals are priced and some you don't see prices until you get to the checkout screen. I appreciate that some ingredients are more expensive than others, but it would be good to know what each menu costs before getting to the checkout screen (less back and forth while deciding).
Mealtime is stress free. We have been using Hello Fresh for >18 months now and love the meals, the routine and simplicity. I no longer spent Sunday’s meal planning and grocery shopping and week nights cooking all the meals. We share the cooking every night and my kids 13,14,18 all must cook once per week. We all love it . Show details · 1
Reviews with attachments
The quality of the food, choice of menu and cooking instructions have been very good. Show details · 1
- +1
I’ve been really happy with Hello Fresh and the first time I’ve ordered meals this way. Single father, I order 4 boxes x 2 meals for myself and daughter per week and it’s a very convenient way to not have to think about what to eat what to buy for a few nights a week… which gives you more time to spend as a father or maybe just a little bit more… Read more · 1
time for yourself, point is you have options. We love cooking together and it’s a great way to show my daughter and me different meals and how to prepare. She loves getting the meal cards and getting all the ingredients together, gives her a felt sense of responsibility. Food is delivered promptly and fresh! We most eat vegetarian so a good choice and variation on standard recipes we were use to. $100 delivered a week plus time back and experience… it’s a done deal. I can see how for larger families it can be more expensive but for us, perfect.
Quick and easy to prepare, and tasted good too. Simple recipes too follow. Show details · 1
I really love the quality of food vegetables are so fresh and the meal portions are amazing and the food tastes amazing the step by step methods are very easy to understand Show details · 1
My husband and I are extremely happy with the 3 day a week Hello fresh program. It has created tasty Choices of meals which we choose every week. If we decide to skip a week or two we can or if we are going away we can pause the week… I find that is a terrific option. It is very affordable and ensures there is no food waste and everything we… Read more · 1
need is supplied. And most importantly we choose meals to ensure we get our veggie intake, prior to Hello Fresh we at times couldn’t be bothered to prepare our own meals. We are more than happy with the quality of the ingredients and freshness. It also keeps us up to date with our cooking skills yet nothing is too complex. Prior to Hello Fresh we were getting a-bit bored and lazy with our dinner preparation so now we have 3 days a week which we look forward to tasty meals.
First time using hellofresh and i am loving it so far. Super fresh ingredients and so far have all tasted amazing. Show details · 1
- +1
So far so good, into my 2nd week of hellofresh and love the convenience but love even more not having to think whats for dinner, its a case of puck a bag from the fridge and cook. Show details · 1
Great meals, best selection, good value, easy to cook, good instructions, usually 7/10 to 8/10 every meal Show details · 1
I love the novelty of trying new delicious recipes in such a supported way with the recipes and convenience of delivery. Show details · 1
Find out how HelloFresh compares to other Food Delivery Services
Know better, choose better.
Easy fresh and great receipes made simple. This was Butter paneer very tasty. Show details · 1
Loving our weekly hello fresh meals… takes the planning and shopping hassle out and very yummy dishes ! We start the week knowing we have 3 meals all ready to cook and with easy to follow recipe cards Show details · 1
The food is fresh so easy to put together easy to understand recipes delicious hardly any waste !!!! Show details · 1
Takes the stress out of the weekday grind. Meals have great flavours and can usually be adapted to everyone’s taste. Always enough to feed everyone. Delivery is at regular day and time. Love HF! Show details · 1
- +3
Love how easy and tasty all the meals are. Kids love it too! Show details · 1
Very pleased with the quality and how easy it is to make these meals. My husband is really happy.. Show details · 1
Latest follow-ups
Been using HelloFresh for about 6 months now and it's been a smooth experience. It makes planning our weekly dinners a lot easier. We've also been having less take away food since now there is an easy, usually 30min option, to make our own dinner on… Read more · 1
nights where we normally wouldn't cook. The process to skip a week is very simple - used this when we were away from home for a few weeks or had a medical procedure that required special diet. I like that the meals selected every week have good variety and how easy it is to change to different meals if you want something else.
We still go shopping weekly for groceries and I've noticed our price for groceries went down by about the same we spend on the HelloFresh box. It is definitely worth it for us, for the convenience, for trying new recipes and flavours and for eating healthier.
Follow-up · It's been another year using HelloFresh and still overall a really good experience. Occasionally, a single item may be missing from my order or something will be broken. The self-report in the app is easy to use and they are always fast to credit you for the item and that gets applied to your next order. Sometimes the delivery drivers leave my box… Read more
Impossible to unsubscribe from – Impossible to unsubscribe from. I won a weeks delivery through foxtel, it wasn't for me so didn't want to continue but it's impossible to unsubscribe and keep receiving emails no matter how many time I've unsubscribed from all contact!
Follow-up · Still receiving emails despite unsubscribing many, many times!
Thank you for sharing your honest experience, Shosh! … Read more (+1 reply)
At full price the offering is very poor value for money. The packaging is extensive and socially irresponsible for a weekly option The dishes are too small to be considered a meal. Show details
Follow-up · No further purchase made as I need good value in what I buy ... especially if the purchase is on a regular basis.
Hi Andrew, Thank you sincerely for sharing your… Read more
Find out how HelloFresh compares to other Food Delivery Services
Know better, choose better.
Positive reviews
I look forward to my Hello Fresh box because they are packed with all the ingredients I need to make 3 delicious meals . Because I am more of a "grazer" I fond I can usually spread one meal out to make 2 !! Because I li e remotely take away food is very limited so to be able to peruse a menu is not only exciting but means i need not worry for ar least 3 days a fn ..indact even more ! Show details · 1
Generally my experience has been positive, until today. Positive things first- good selection of recipes, love that major ingredients are supplied, limited waste, easy to prepare. Usually my food box is delivered to front door, in the shade and I am notified that it has been delivered within 10/15 minutes. Sadly, today it was delivered to the… Read more · 1
mailbox at front of shared driveway for anyone to see and take and left in sun. A neighbour, who knows I have been sick brought it in after it had been left there for over an hour she said. The delivery notice wasn’t sent for nearly 2 hours.
Fresh ingredients and a variety of different recipes. The only thing is the protein included is always a bit small in portion like around 110-130g per serving but with excessive amounts of sizes that normally overfills the plate. Show details · 1
Negative reviews
Have been using hello fresh for many years , always been very happy with it . Over the last 4 weeks , 3 times I have been sent the wrong meals , even though every time , I have called to complain, screen shot all my meal selections, which I have always made sure I do weeks before the cut off . The convenience of Hello fresh for me has now turned into an inconvenience. As such I have decided to cancel my subscription. Show details
Hi Lee, Thank you sincerely for sharing your concerns… Read more
I recently rejoined Hello fresh when a sales person came to my house offering a discount for the first 6 boxes. After I signed up, I realised that I had been charged $120 that same day without even ordering anything. Buyers beware and check your bank statements !!
Hi, Thank you sincerely for sharing your concerns in… Read more
Charged me $1 to look at the menu. Canceled account straight after and yet they have still taken $299 out of my account and now I have to wait 3-5days to get my money back for something I never approved in the first place.
Hi, Thank you sincerely for sharing your concerns in… Read more
Recent reviews
This company is running a massive subscription trap. Even after following their process to cancel the service on time through the system, they blocked the cancellation on the backend and forced an unauthorized charge. They only backed down and agreed to a refund after I explicitly called them out on their deceptive dark patterns, and directly… Read more
brought up the ongoing ACCC federal court case and their CEO, [Name Removed]. If you do not push back hard using legal terms, they will simply pocket your money and mask it as a "gesture of goodwill."
Do not trust their claims of "easy cancellation" or "no charges yet." They are currently being sued by the ACCC for a very good reason. Avoid this service at all costs.
Hi, Thank you sincerely for sharing your concerns in… Read more
Easy to select and order on the app. Value for money, good quality and easy to follow recipes with lots of choices. For me the savings are really in each meal having exactly what you need- no more vegetables and sauces, creams etc going off before you use them. Less time in the supermarket= less chance of buying stuff you don’t really need- my… Read more · 1
shopping list is much shorter and only has what I need instead of what I might need. Less time meal planning= more time to do other things
Extra Information
ProductReview.com.au has affiliate partnerships. These do not influence our content moderation policies in any way, though ProductReview.com.au may earn commissions for products/services purchased via affiliate links.
Hi, Thank you sincerely for sharing your concerns in… Read more