I am pretty certain this dog food changed manufacturer and seriously harmed my dog. We were feeding him this food for a while with no complaints and then, with no change to his lifestyle, he put on around 4kg, his fur was coarse and he had diarrhoea. I don't often write negative reviews but I feel inclined to after having researched and worked out… Read more
it was this brand. Since changing his diet and after a few months he is back to being healthy weight with shiny/soft fur again.
Unique flavour – My dog is quite picky when it comes to food. He loves the Turkey and duck flavour which not many other brands offer. It is, however, quite pricey. Show details · 1
- +7
UPDATE: 9 April 2026 Attached My Visual Case Analysis - The Ongoing Battle and further images. UPDATE: 2 APRIL 2026 Ellie's Skin is begining to show signs of improvements with surgery booked for further investigations next month. UPDATE: 28 FEBRUARY 2026 Its the first goodlooking stool in over a year and my releif at this point is beyond… Read more
words (Image attached): For the first time in over 12 months, Ellie’s faeces are normal. No blood. No runny mess. No pain. Since stopping Ivory Coat just days ago, the "mystery" illness that haunted us for over a year has vanished. I feel like a "bad mum" for trusting this brand for 10 years, but the truth is, the food was the primary cause of her harm.
THE COST OF TRUST: Since January 2025, I have endured: • An exhorberant anount in vet bills for specialists and endless testing. • A year of chronic vomiting, bloody stools, and incontinence. • Antibiotics for her swollen Anus that was excreting pus • Up to 4 baths a day to keep her clean and comfortable whereby I needed to make 100% cotton diapers.
THE COMPANY’S RESPONSE: Ivory Coat replied with a generic template. They offered a "veterinary nurse" chat, but a DM cannot fix a year of trauma or the fact that their "recipe adjustments" are making pets deathly ill.
WARNING: Ivory Coat is NOT the high-quality brand it was a decade ago. Since The Real Pet Food Co. took over and moved production to Dubbo, the quality has declined significantly. Don't wait a year as I did—if your pet is sick, change the food. It saved my girl’s life.
WARNING: Life - Threatening Health Issues – Undisclosed Ingredient Changes Please be warned: Ivory Coat is no longer the high-quality product it was 10 years ago. Following the brand’s acquisition by The Real Pet Food Co and their 2022 move to a new manufacturing facility in Dubbo, the recipes were significantly altered.
While the company admits to "recipe adjustments," many pet parents believe that unhealthy, toxic ingredients are being used that are not properly disclosed on the packaging. I do not understand how retailers in Australia continue to stock these products without notifying customers of the documented risks.
The health implications for your beloved pooch or cat can be life-threatening. You can view the extensive history of these issues via the Australian Pet Owners Group (APOG) issue log: https://www.apog.com.au/recall-issue-log/ivory-coat/.
My personal experience has been devastating. Since the change of ownership, Ellie, my toy poodle has been suffering from: Severe fevers, Inconsistent vomiting, Chronic diarrhoea and blood in stools alongside five months of Incontinence, rashes, allergies and more. My pooch has been in so much discomfort, in and out of hospitals, requiring numerous specialists, endless tests, and up to four baths per day and all since the beginning of January 2025. Until this post I could not pinpoint what was occurring nor could our team of Drs, who've all undergone their utmost to have Ellie as comfortable as we could in her time of need, the bills reign in.
It is heartbreaking that a company is allowed to operate in such a way here in Australia all the while pets suffer. If Australia had a governing body, to regulate pet food we Aussies would not need to see our pets suffer.
Please note: Without a governing body here in Australia to regulate our beloved pets food, who can we trust, who has our pets best interests at heart and why isn't the government implementing change when it's companies such as this one whom will standadise responses given they are not the ones forking out the dollars to save my best friend and nor do I feel they care, if they did they'd start implementing change like many other start up dog food companies are, now they care so please do your own research for peace of mind and clarity. My experience is unfortunately backed by hundreds of similar reports on consumer sites—do not risk your pet’s life on this once-trusted brand.
Hi hSibbs1, We're sorry to hear your dog experienced… Read more (+2 replies)
Reviews with attachments
Mouth-watering seafood kibbles – My German Shepard is a picky eater and his usual diet is grain free with seafood as the primary protein. This literally made him mouth-watering as he can only eat when I give him the command so I can see he was so excited to try it out. I would definitely recommend this to all breeds and sizes of any dogs. The kibble sizes are standard size for… Read more
all dogs and not too small as there is no occurrences where my German Shepard chocked. It is a well balance kibble to support lean muscle maintenance and heathy digestion (no negative reactions/diarrhea). I do wish that the formula has Glucosamine as I am cautious about the potential joint issue for German Shepard breed. I received this product from Ivory Coat to review
- +1
A New Favorite for My Dog – Another yummy dry dog food to add to my list. It was the first time my dog tried salmon and fish flavor, and he love the taste and woofed down fast. In fact he was sniffing up as soon as open the bag and ate with enthusiasm. Thanks Contagious Network for the same. Show details
- +2
Tasty Dog Food – My dog Enjoyed this new dog food which he had never eaten before, I mixed this as was suggested by Ivory Coat with the Grain Free Adult All Breeds Wet Dog Food Lamb & Sardine and he really enjoyed it and showed no stomach upsets cheers I received this product from Ivory Coat to review Show details
- +4
Enjoyable Dog Food – My dog Enjoyed this new dog food which he had never eaten before, I mixed this with the Grain Free Adult All Breeds Wet Dog Food Chicken Stew and he really enjoyed it and showed no stomach upsets cheers I received this product from Ivory Coat to review Show details
- +2
Dry food that makes my dog happy with a good meal – Healthy chicken flavour dry good for a growing dog. It's not messy, nor grainy, and has good aroma. The size of the food is just perfect for my dog's size. My dog loves it and that's the most important thing. Thanks to Contagious Network for the sample. It was definitely worthwhile giving it a go. It's been a while since my dog enjoyed dry food. Show details · 1
In-depth reviews
Avoid – I’ve been feeding my border collie the turkey or salmon grain free kibble for some years now. We had a bout of stomach issues which were quickly overshadowed as at the beginning of last year, her health declined rapidly. Hair loss, rapid changes in appetite, insatiable thirst, weight gain, lethargy and shaking. Coupled with continuous changes in… Read more
stools, blood in stools, urinary issues and just all round, a very sick dog.
I wish I’d read the later reviews before spending in excess of $12,000 for her veterinary care. She sees two veterinary specialists, as well as her primary vet, usually twice a month. I have spent countless hours building up and taking time off work to have her at day-long or 4hour + appointments to treat her symptoms. She is now medicated twice a day, takes 3 supplements as well as her medication and we take a trolley on her walk for when she becomes too tired to make it the short distance home. I have had multiple conversations where my dogs continued quality of life has been a significant consideration to continuing her treatment. The vet has been able to ease the symptoms but is still unable to satisfactorily identify the cause.
I will update this review if the vet is able to find a cause other than the food for my BC’s issues but I am so saddened that I didn’t see these reviews earlier and take action. Please don’t let your scenario be like mine. Avoid ivory coat.
Hi A w, We are very sorry to learn of your dog’s… Read more
Small kibble size but very high in quality – When we introduced our dog to this product for the first time he LOVED it from the moment he first smelled it before gobbling it up! With other kibble we often have to put something on top such as milk for him to eat it - but not this! He has no hesitation in eating this and finishes it all up in one session, whereas with other brands he often… Read more
eats half the bowl and comes back to it later.
The ingredients seem to be of a very high quality (it even smells like 'real' food!), and we've noticed he seems happier, more energetic, has no digestive issues with this food and even his coat seems shinier!
My only negative would be that he's a big guy (Bull Arab), and even though the packaging says for adult dogs, the kibble pieces seemed way too small for him. Like they are sized for a puppy.
I would buy this again, but as it's more expensive than other similar higher quality brands I would not feed him on this all the time. It would be a once in a while / treat meal. Highly recommended!
Disclaimer: I received this product from Ivory Coat to review.
Great product! – When we introduced our dog to this product for the first time he absolutely LOVED it from the moment he first smelled it before gobbling it up! With other kibble we often have to put something on top such as milk for him to eat it - but not this! The kibble pieces are a perfect size. He loves the crunch with kibble normally and this seemed extra… Read more
crunchy. He has no hesitation in eating this and finishes it all up in one session, whereas with other brands he often eats half the bowl and comes back to it later.
The ingredients seem to be of a very high quality (it even smells like 'real' food!), and we've noticed he seems happier, more energetic, has no digestive issues with this food and even his coat seems shinier!
Would I buy it again? It's a bit pricey, but you definitely get what you pay for with this product, so yes I would buy this again, but I would not feed him on this all the time. It would be a once in a while / treat meal. Highly recommended!
Disclaimer: I received this product from Ivory Coat to review.
Positive reviews
Tick of approval from my border collie – My border collie loves this food! I’ve noticed since I’ve started feeding him Ivory Coat, he has lots more energy and it may sound weird but he’s happier! I definitely recommend this dog food to my friends and family! Show details · 1
Find out how Ivory Coat Grain Free Dry Dog Food compares to other Dog Food
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Allergies almost gone – My dogs absolutely love Ivory Coat. I have two seniors and a younger pup. They go crazy for it. I've noticed since feeding the kangaroo formula my dog has been scratching less. She used to be on the supermarket stuff but never again. Show details · 1
Made the Switch and Ditched the Itch – I found this dry food when I was searching for a grain free food for my dog. The grain in the kibble her breeder suggested was making her itchy but when I transitioned her to Ivory Coat, no more itch. I love that chicken meat is the main ingredient and she loved that too! The superfood blend of ingredients are a fantastic addition for a growing dogs diet. This company has excellent customer service. Show details · 1
Negative reviews
Zipp faulty design – The zipper on the bag is an absolute pain, I have had several of the large 13 k bags and its always a problem, first the zip comes off the end, and then if you try to reattach it, it seals it up and you cant open it at all. Here is a classic case of the factory not checking the product sufficiently. The company must be losing lots of customers as a large bag like this needs to be kept sealed to avoid ants and the product going off.
Good afternoon, Greg, Thank you for taking the time… Read more
Grain Free Adult All Breeds Dry Dog Food Salmon & Ocean Fish – While my own dog didn't take to Grain Free Adult All Breeds Dry Dog Food Salmon & Ocean Fish, it turned out to be a hit with my friend's furry companion! Despite its promising ingredients and enticing aroma, my pup just wasn't interested. However, seeing my friend's dog gobble it up happily was reassuring. It goes to show that every dog has their… Read more
own tastes, and what doesn't work for one might be a favorite for another. So, while it wasn't a match for my dog, it could still be worth a try for others." I received this product from Ivory Coat to review
Not to my dog's liking – I was really hoping my moodle would like this one given it has fish in it, something he doesnt have enough of in his diet. Alas, he did not take to the flavour and would leave his bowl unfinished. I did like the fact that the food was not overly fishy in smell, so was generally impressed by now natural the food looked. I received this product from Ivory Coat to review.
Recent reviews
Cookie loves his Ivory Coat cookies – after trying every puppy biscuit out there We’ve finally found a winner in Ivory Coat. Our Pug, cookie Adores it. We’ve had no allergies, adverse effects We will be long term customers. Thank you ivory coat :) Show details · 1
Tasty and Nutritious – Milly loved it and she is such a picky eater. I like feeding her this as it is quite nutritious for her. There were no adverse reactions or side effects. Show details · 1
Very happy with this dog food – My kelpie loved this food. I trust that grain free is healthy for her gut and this brand has been made with a variety of nutritious ingredients. Show details · 1
Happy Dog Happy Owner – My dog devours this every night. Licking her lips in a very satisfied way. I love seeing her enjoy good quality food like Ivory Coat makes. Thank you. Show details · 1
Find out how Ivory Coat Grain Free Dry Dog Food compares to other Dog Food
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Great product, pups love it – Great product, both my girls love it. I love that these products have so many goodies to help maintain my pups health. An affordable option too. Show details · 1
Millie loves Ivory Coat! – Millie our toy cavoodle loves Ivory Coat food. She eye balls us for breakfast and dinner, and it eats it all up. Her nickname is Hoover! Show details · 1
Great for dogs with digestive problems – Our 6 year old kelpie has tried every dry and wet food and always struggled with digestive problems. Since using Ivory Coat she has improved 100 percent. Show details · 1
Gentle on puppy’s tummy – Our 5-month old puppy loves Ivory Coat. We had some issues with food intolerances with other brands early on but on Ivory Coat he is doing well and his tummy is settled so we’re sticking with the Ivory Coat. He is a rescue mix (Labrador x German shepherd) which is why we chose the large breed option. We have also tried the chicken flavour which he enjoys too. Show details · 1
Enjoyed by all – An awesome product, well tolerated and highly palatable for my small chihuahua as well as my mini schnauzers and even a mastiff! Didn't create any itchy skin, and I would definitely feed it again. Show details · 1
Ivory coat dry food review – Neo loves his Ivory coat dog food. We love that it's healthy, nutritional and leaves him happy and healthy. Neo is almost 11 and is still super fit and has the shiniest coat. I believe his food makes all the difference! I have recommended ivory coat to all my family and friends for both dogs and cats. Show details · 1
Fixed tummy problems – My recent rescue X had tummy problems and wasn't digesting food properly.... I switched him to solely ivory coat grain free lamb & sardine and he has picked up 100%, his 'output is now much better, and his coat has improved as well Show details · 1
Two thumbs (or paws) up! – Our dogs go wild for Ivory Coat's Grain-Free Dog Food! It's a big hit with my picky pups Tilly and Cooper who do so much better on a grain-free diet. They love it - in particular the salmon/fish but also the chicken, and I've noticed a huge boost in their health—shiny coats and lots of energy! They only like a couple of brands of food they like, so it's also a relief to see their sensitive tummies happy and healthy with Ivory Coat! Show details · 1
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Hi Tess, We're sorry to hear your dog experienced some… Read more