Supercoat Adult Real Chicken

!!Caused ongoing diarrhoea and discomfort — disappointing for an adult dog!! I wouldn’t feed this to a stray dog, let alone my 3-year-old Cocker Spaniel. Supercoat with Chicken is marketed like it’s real food, but what’s inside the bag is barely a step above factory floor waste. Don’t be fooled by the “real chicken” claim — what they’re actually… Read more

using is chicken by-products: a slurry of ground-up necks, feet, skin, bones, and sometimes worse. It’s the stuff left behind after the good meat goes to humans.

Australia’s pet food industry has no mandatory regulation, which means companies like Purina can legally mislead you with vague marketing buzzwords like “natural,” “complete,” and “with real meat.” They don’t have to tell you what parts of the chicken are used, where it comes from, or even how much is actually in the food. And they certainly don’t advertise the cheap fillers like corn, wheat, beet pulp, and soy, which make up the bulk of the kibble. It’s basically flavoured cardboard sprayed with "chicken digest" — a disgusting broth made by enzymatically breaking down dead animal parts into a sticky flavour coating.

My dog had explosive diarrhoea, bloating, and discomfort the entire time he was on this junk. The feeding amount they recommend (up to 340g a day for a medium dog) is outrageous. Why? Because the food is so nutritionally empty, your dog has to eat twice as much to get the same nutrients — and then craps out half of it undigested.

Since switching to a real food brand that uses actual meat (no corn, no garbage), my dog’s stomach issues vanished. His energy returned, his coat is glossy again, and his stools are small, solid, and healthy — the way it should be.

Supercoat is cheap for a reason — it’s built on the backs of deceptive marketing, trash ingredients, and zero accountability. It is the definition of a low-quality, industrial waste product dressed up to look nutritious.

If you care about your dog, don’t f all for it. Dig past the branding and read what’s really in the bag. It’s horrifying.

Nolonger love supercoat – I used to love this dog food. Real Chicken or Real Beef. Dogs coat was shiny. Now no shine to coat, dog scratches and licks wall. He is no getting nutrients he needs. He is 5 years old. So I am now trailing other brands. Show details

SUPERCOAT SHOULD BE BANNED – Currently have 2 very sick dogs after one feed of supercoat , one is going on 36 hours of diarrhoea and vomiting the other is about 12 hours in . SO MANY REVIEWS WITH SAME PROBLEM THIS BRAND SHOULD BE BANNED NEVER BUY SUPERCOAT DOG FOOD Show details

New smart blend caused diarrhoea to 5 of my Dogs for weeks now we have stopped buying it – After using super coat for years we have stopped using it now. This new blend has caused diarrhoea to my dogs. Even the kibble is 2 shapes which want the case before. Anyways new formula is not suiting my dogs so time to move on to other product. Supercoat is much more expensive with new packaging and seems to be poorer quality now. What a shame. Show details

Fishy – Hey my mate loves the food he is human but he thought the chicken didn't taste like chicken but like fish. Can man u place chicken innit next time. Please

Purina useless product – I started purina for a week and my puppy lost his appetite and had loose stool . he ate it willingly but It didn’t suit him at all he kept whining as if he had stomach pain Show details

Smells vile – I have been feeding my dog Supercoat for many years. This morning I opened a bag and the smell is absolutely vile. With a use-by date of 2021 this product should still be edible. Perhaps Purina should have made a re-call of this obviously faulty product. Show details

Made my dog sick and im worried – My cattle dog eats bats, fish at the beach thats been washed up, cat poo, you name she eats it. She has eaten this and now is refusing, she sick, looks like shes depressed, has no energy just doesnt look right. I will never buy this again Show details

Smells like Chicken Manure – I have been giving my dogs Supercoat for years and never had any complaints, until recently after I purchased a new 7.5kg bag on special at Woolworths. As soon as I opened the bag I noticed it was quite smelly but thought it may have just been because I'd only just opened the bag. Within a week, my entire pantry cupboard where I store the food… Read more

smelt of chicken manure and my dog, who is not usually a smelly dog, absolutely pongs. I'll go back to the Real Beef as I dont believe the Real Chicken is that real. Dog food shouldn't smell that bad.

Diarrhoea for days – Supercoat gave my pup mad diarrhoea. I felt terrible for making him go through the suffering of having diarrhoea! Please do not feed this trash to your pup, they deserve so much better. Show details

Purina = Pure diarrhea – Do you hate picking up your dogs poop? Are you into super sloppy dog faeces that can only be wiped off your floor tiles as opposed to picked up? Do you enjoy seeing that look of shame on your dogs face after being unable to make it outside before their bowels burst uncontrollably? Well, if you like the texture of cream based soups that smell like… Read more

a barrel of farts mixed into a rotting corpse that only ate blue cheese and never bathed (prior to becoming a corpse) then this doggy diarrhea inducing product is for you, ya sicko.... For everyone else my recommendation would be, just dont buy it

My Dogs Love It! Price has increased recently only draw back – I mix the Supercoat 50:50 with My Dog canned foods. Both very healthy active dogs even at 10 & 12 yrs old. Good stool formation without a great deal of smell. Show details

Pricing – All my dogs love Supercoat and have no reactions to it. My only concern is the price has increased by $5 a 7.5 Kg bag at both Coles and Woolworths. This is a huge one off increase. Show details

Dog doesn’t eat it – Dog doesn’t eat it anymore I had super blend didn’t like that so got large breed puppy chicken he doesn’t eat that either and sloppy stools and itching I’m switching him to a more expensive quality one now Show details

Big problems for my cocker spaniel – My dog liked this so I changed from a very mixed good diet to this dry food. He has been on this since last match so more or less a year. During this time he has lost most his coat from his rear end and legs and stomach and the rest of his coat is horribly thin. I took him to the vet who said it was an allergy and treated him so but in think… Read more

it's linked to this food and was so interested in reading these posts. I'm stopping tonight and giving him a really good diet which does not consist of this product. Fingers crossed that this works as he looks just dreadful and I cannot believe I didn't consider his diet earlier. Not only has he lost his fur but his skin is red and wrinkled..poor thing

Great for my babies – My baby has pancreatitis and can only eat dog food under 10% fat, this is an excellent brand and the dogs love it. It is also very reasonably priced as i have 2 dogs to feed a bag can last me up to a month, so I would recommend this ood o any dog lover.

Supercoat healthy weight. Definitely not for everydog – My dog loved the taste but after a few days of feeding (and yes I followed the instructions for slow intro of new food) experienced severe diarrhea and vomiting, blood in diarrhea, straining to poo and pain. I spent over $800 at the vet (tested for pancreatitis, liver and kidney function and a bunch of other things) and they found nothing wrong… Read more

except dehydration and recent change in food. His “Illness” abated after I changed his food.

This week I took on a second dog and since I still had a heap of the food left over I thought perhaps my dog old was sensitive and this young guy might be fine with it. Three days in and the diarrhea has started. This stuff is literally the worse dog food I’ve ever fed my dogs.

Dog food – My dogs love this brand and their coats are really glossy price is very good as well highly recommend this product

Amazing – I'm not sure why everybody here is bashing the brand but my dog loves this food. I buy the 18 kg bags from PetCircle for around $40, which saves me a lot of money compared to buying Royal Canin or Hills. My staffy is thriving off this food and his coat is shining. He has pyoderma as a result of a flea allergy which has resulted in hair loss and… Read more

scaly skin. His skin looks beautiful now and his hair is growing back. I'm guessing that reviews which state that their dogs experienced vomiting and diarrhoea is because of them changing their dogs food after sticking with one specific brand for a while, resulting in an upset stomach, or their dogs have food sensitivities and hence they have to eat foods e.g. Royal Canin Sensitivity

my dog lost his coat ... terribly – My dog had terrible reactions to this “food”... terrible skin reaction and a mange like appearance lost almost all his fur, changed to a vet brand food and now enjoying his luscious long hair again... don’t feed your dog this stuff!!

Do not feed this to your dog – This dog food has caused severe diarrhea, vomiting and excessive shedding to my German Shepard and has caused him discomfort in his bowel and backside. My husband actually wanted to sue them for poisoning our dog. Do not give this to your dog you will poison them slowly.

Our dogs love this produce and I know its good for them as their coats are shiny – We have been buying this produce for a long time, only occasionally changing to other brands when what we wanted wasn't available. Our dogs never seemed to like these other products so we always searched for what they liked keeping in mind where we could purchase it for the best price.

Smaller bag but same price – Having 3 large Dobermans means the cost of feeding can be significant and when I started running out of food before the normal timeframe I began to wonder why. It turned out that the 20kg bag is now only 18.5kg. That means a drop of 3kgs over my buying cycle. Funny that the price didn't drop. No notice to my knowledge.

Constant Diarrhoea with new pack containing "SmartBlend" – I have fed my 2 German Shepherds Supercoat Large Breed chicken for several years with no problems. In recent months since the new "SmartBlend" package came out one of my shepherds had constant diarrhoea. On going to the vet and having multiple tests and treatments it only cleared up when we switched to the Hills Prescription ZD dry food. As this… Read more

is extremely expensive and after a month or more on it I switched back to the Supercoat for a trial (no other changes to his food). Within a few days his diarrhoea came back, never having a solid stool. I switched to BlackHawk Large Breed (still much more expensive than Supercoat) and the diarrhoea has totally settled again. Meanwhile my other Shepherd has no problems with the Supercoat and we continue to use it for her. It would appear that some dogs have a poor tolerance to the new blend.

Bag Split-8Kg Chicken Adult Dry Dog Food – Shocking! I bought my 8 kg bag of dry dog food in the newer red and black plastic bag and by the time I got home, the seams of the bag had already split, very distressed. I lost about half a kilo of dog food in the boot of my car. I think for such a costly brand of dry dog food, you should ensure the packaging is up to standard. In the… Read more

traditional Aussie way of giving it another go and suffering the same fate, having to rebag the dog food into garden sturdy bags, I am now switching brands.

packaging was sub-standard