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4.8 from 75 reviews

See the Best Mother & Baby Shops in 2019 as rated by Australians on ProductReview.com.au.

Highly recommend

Excellent customer service and great variety of products. I have purchased from the site a number of times and have always been very happy. Also very quick delivery and quality products.

Product Quality
Customer Service
Return Claim MadeNo
Store LocationUrban baby online


I've purchased for my nephew on his first birthday, although too young to play with my sister absolutely loves it, and so do my 6 & 7 year old daughters (who have given all their woodern train accessories to their cousin also) best interactive rug I've seen.

Product Quality
Customer Service
Return Claim MadeNo
Store LocationUrbanbaby

Fantastic Products & Service

I ordered and it was sent the same day! Such a wide range of products that you cannot find anywhere else for any budget! Easy to navigate the site many payment options. Highly recommend!

Product Quality
Customer Service
Return Claim MadeNo
Store LocationUrbanbaby.com.au

So fast!

I ordered the products on Thursday evening and they arrived Monday morning. So incredibly fast, well packaged and great email updates about expected arrival. I'll be making many more purchases in the future as the range and customer service is impeccable. 5/5!

Product Quality
Customer Service
Return Claim MadeNo
Store LocationUrban Baby

Excellent service

I ordered the vaporiser from Urban Baby. The site is easy to use with many payments options. Speedy service, i recieved my order within days.
The product is fantastic. It is a night light, sound soother & vaporiser all in one. Perfect baby shower/new parent present.

Product Quality
Return Claim MadeNo

Efficiency +

As first-time grandies, I wanted something that would matter for my new premmie twins. They have been fascinated with the black and white wee gallery cards which are attached to the outside of their cribs now. I was so excited to get them within a few days. Easy to order and promptly arrived. Super impressed.

Product Quality
Return Claim MadeNo

Excellent customer service & high quality toys

Could not be happier with the service UrbanBaby provides. My 1.5 year old boys love their Wee Gallery press & listen books! We collected all four! Delivery was also super efficient! Five stars all round!

Magnatab A-Z and Numbers

My 3.5 year old son loves these, and it’s a great time motor and cognitive activity for him.
I would definitely recommend them.
Urban baby, we’re very quick to dispatch these and the communication was awesome as well.

Great serivice and fast delivery

We love it. It the perfect Christmas present and fast delivery. We are very happy and would order from here again.

Brilliant customer service

I purchase a name train set and had a small issue when I received the order. I contacted Urban Baby and the customer service was fantastic! I would highly recommend Urban Baby and will definitely purchase from them again.

Such a beautiful Company to buy from!!

This was my first time shopping at Urban Baby and i will definitely be purchasing again. The transaction was easy to do, the Beck Bunny Comforter came super quickly, the prices on Urban Baby are super reasonable and so many beautiful and unique products that you cant find anywhere else...thank you so much

My Toddler loves the Mat

City mat is fantastic hours of fun building cities with truck, planes & leggo houses, awesome creative playtime. can recommend this product & fast delivery excellent service

Efficient friendly company with good range of kids products

I’ve been a loyal customer for 6 years I love their extensive range of tigertribe and skiphop products . They also have a very cool range of bath toys (albeit not cheap). They’re awesome because they have a good website and search engine, and they’re efficient, And can help expedite orders if necessary. And my favourite part is I can do pick up so I save myself $10 delivery fee. love them, will be loyal for many more years

Extremely High Quality Product - Super Satisfied

Recently ordered the most adorable Llama comforter and rattle for a new baby in the family and it arrived quickly, well wrapped and was of a super high quality. The mother asked where I got it as she could tell it was a special gift. Would definitely order again and recommend without hesitation. Good communication throughout the process too.

IVI Play Rug - Traffic Blue

I have a little boy who is obsessed with 'Roads' when I found a post on instagram referencing UrbanBaby and the IVI Play Rugs. I knew that I had to buy it. The IVI Play Rug I ordered was the large Traffic Blue it is beautiful, really good quality. My son who is two loves it and often when the house is quiet, I find him playing on his rug with his cars. I highly recommend this rug and the UrbanBaby ordering was easy and delivery was timely. Thank you so much.

Love the Olababy bottle!

Easy to use, it's a fantastic product. Love the pick up from warehouse option as well. The staff are super friendly and helpful. We'll be back for the Mini City rug! Thank you!

Absolutely gorgeous product and very useful.

As my title says absolutely gorgeous product. Very well made and very useful. Will be buying more for presents for my friends. Highly recommended. Urban baby gave great service and has excellent communication. Quick delivery also. Will definitely be using urban baby I. The future.


Very happy with purchase, quality is superb and the kids love it. Delivery was quick and communication fantastic. Thank you

The perfect bottle

I’d been searching for the perfect bottle for my daughter and I’m so glad I came across your site and found them! Delivery was super fast and I was updated on when they were arriving.
Can’t wait to order from you again!

Great quality and speedy delivery!

We recently purchased an IVI interactive car rug from UrbanBaby, and couldn’t be happier! The rug is high quality and stimulates my child’s imagination. The delivery of the product was surprisingly quick (3 days from order to door). We will definitely be purchasing more from UrbanBaby in the future!

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